Kieran Flanagan 🤘 @searchbrat
Tweet weekly on the latest opportunities in marketing & growth (PLG, community, web3, media). CMO @Zapier, ex SVP Marketing @HubSpot, Investor. MATG Podcast. kieranflanagan.io Dublin Joined July 2008-
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AI is going to change the SEO role. It will do the technical work. It means SEO's need to focus more on content, strategy.
"The #1 reason marketing leaders fail in a new role is that plan a lot of big goals over the first 6-8 months. But you need to put points on the board the first 6-8 weeks" @searchbrat @kippbodnar @jasonlk
What does the AI Marketing Playbook look like? Four Pillars 1. Personalization at Scale: Marketers automatically default to email when I say this. But, think about lead magnets like ebooks and templates, all created for a single person. Landing pages customized to an…
ChatGPT has gotten lazy I have a prompt that asks ChatGPT to complete a series of steps to create a marketing campaign. It should create 5 versions. After each version it gives itself edits to incorporate into the next one. It was working perfectly. But now it just tells me to…
AI means businesses need to learn a whole new category of SEO. Optimizing for LLMs. Here's how you do it ... @ethan_l_s appeared on the podcast and discussed his thoughts on optimizing for large language models, like ChatGPT. He talked about two things, which I found…
Anyone notice ChatGPT Pro has substantially degraded in performance? It's gotten lazy. I have prompts that loop 5 times, creating edits to pass to each new iteration. It used to work great, now ChatGPT barely does one iteration and it's not very good.
Here's an advanced AI prompt to create an entire marketing campaign using persuasion techniques from Dr. Robert Cialdini. It will create the campaign baking in techniques like reciprocity, commitment, and consistency, social proof, authority, liking, and scarcity. It teaches…
The best hires you make are usually the hardest to get The most common mistake I see founders or others make when hiring a leader is to break off all communication if that person isn't ready to join. Build a relationship, stay in touch, if you really want to hire an A+ person,…
"The Importance of Hiring a True Demand Gen Marketer for Your Startup. Not Product, Brand, or Corporate Marketing. Those ones never work out." @searchbrat + @kippbodnar
Why CMOS fail.
Most marketers experience with AI
Create a Seth Godin brand narrative for your product using AI Here's a copy & paste prompt you can use It's easy to build on this prompt to further tailor it for your products needs ---- [Start Prompt] The following is inspired by Seth Godin’s timeless approach to…
Wow, this is bananas from Instagram
The number one reason marketers should be excited about AI
Small businesses aren't prepared for the decline of Google search We're seeing the best marketing channel of this past century get disrupted in a number of ways: - People trust search less and are using Google to search for content on community-led sites like Reddit,…
Biggest challenge I have with Custom GPTs is the inconsistency of the output Example, one of my custom GPTs should output a table in an exact format I give it. I use language like "only output this, nothing else" When I have people test it, it outputs lots of things, often not…
The new rules of marketing. Live or die by them. ---- 1. Distribution > Everything: Audience growth is and will be the most important skill to learn. 2. Product <> Marketing Channel Fit: Channels will never bend to fit with products; you have to pick the right channels for…
Starbucks is about to make a terrible marketing mistake and eliminate the CMO role. Instead, they'll have a bunch of regional CMOs as part of their global marketing efforts. Most technology brands struggle with deciding how to centralize or decentralize marketing when…
The best company strategy is to over deliver value for customers. That's at the heart of Zapier's strategy
The best company strategy is to over deliver value for customers. That's at the heart of Zapier's strategy
B2B isn't prepared for how disruptive AI is going to be Most of the energy is spent debating how AI disrupts the seller experience e.g., how we sell products. AI is going to be way more disruptive for how we buy products No one wakes up in the morning and wants to be tasked…
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189K Followers 3K Following Not Boring || Not Boring Capital || Age of Miracles || Advisor @a16z crypto Techno-OptimistIn less than 2 minutes, @far33d gives a masterclass on product strategy in this exceptional section of the Reforge podcast. He, @bbalfour, and @searchbrat are riffing on Humane Pin's launch and the mistakes that were made. This is the part where Fareed goes into the…
Gartner: "By 2026, Google will lose 1/4 of queries to AI" Datos: "Really? Let's investigate that claim with data from millions of real Internet users." datos.live/predicted-25-d… Embarrassing that this rebuttal isn't getting the traction of the original.
Getting a rough investor update, (ideally with a little context) Still 20x more confidence inspiring than no update at all
@searchbrat Personalization at scale is exciting because it's something new that AI now makes possible. It can also now be done in (near) real-time. You can ingest data and update marketing assets while a prospect is interacting.
@searchbrat Agree with #1 for sure. While the reduced cost from AI will create abundance and difficulty for a lot of stuff (like content) - I think personalization is one of the few places where it's just going to just become a total requirement.
@searchbrat Lots of startup opportunities in #1. I'm currently building for #2
@searchbrat Yes! I found the same. It's super annoying. "Here's a few things you could do." No kidding. I'm asking you to do it GPT4.
@searchbrat Claude Opus, their most recent update is much better
Bloomberg: “People say you’re so nice, but don’t you need to be more ruthless?” Ramp employees: 😳
2004: Software as a Service 2024: Service as a Software h/t - everyone
2024 is the year of AI video. We keep seeing interesting releases. Seems like @HeyGen_Official is shipping something almost every week.
[𝗡𝗘𝗪]✨🤳🏽 URL ➡️ UGC Meet Gail, Tim, Lukas, Daran, Lea, and Kim — HeyGen's newest UGC-style avatars! 1️⃣ Input a URL (from Amazon, a Shopify store, etc.) 2️⃣ Customize title, description, media, script, and avatar 3️⃣ Create content in seconds for social media, emails, etc.
@searchbrat That was my experience at first too. Took me a lot of tinkering before it clicked
@searchbrat Works surprisingly well. Didn’t know the variables trick!
@searchbrat Create an Assistant instead, set the temperature to 0.2 platform.openai.com/docs/assistant…
@searchbrat This is the fundamental truth about generative AI. It's non-deterministic.
@stephsmithio re-playing your episode with @searchbrat @kippbodnar this is for all podcasters/marketers #podcastmarketing 👌🏼 #marketingagainstthegrain
@searchbrat Number 4 is big: The barrier for valuable lead magnets continues going down AND that same tech is commodifying a lot of capabilities. Hero features of the past only qualify for freemium plans now. Educational content always has its place but with the saturation of AI content…
@searchbrat Or G2 can power that exact experience using their own data - they have millions of reviews, online demos, discounts etc already. And I think they are working on the agent part too with Monty. @godardabel
@searchbrat "create a mini version of G2crowd custom to [your] needs with options stack ranked for those needs." sounds like a solid pitch for a startup idea ha
Two big Zapier updates to announce today for small business and enterprise alike! 1. All customers on Zapier's Starter plan are now upgraded to Pro for no cost. On Pro customers get access to Paths, custom polling intervals, automatic Zap replays, and more. You can start on Pro…
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