April Dunford @aprildunford
Positioning for tech companies. Author - Sales Pitch, Obviously Awesome. Newsletter - https://t.co/B3izx2C0hp Podcast - https://t.co/MPmm6CBUWA aprildunford.com Toronto Joined September 2007-
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I wrote a thing about how B2B positioning changes over time where B2C products rarely do and what this means for how we think about positioning. Check it out. aprildunford.substack.com/p/shifting-pos…
I'm on the Knowledge Project this week - check it out
I'm on the Knowledge Project this week - check it out
I wrote a thing about why positioning fails to make the jump to sales and what to do about it. Also please enjoy this Avocardo aprildunford.substack.com/p/why-position…
Market category is important for positioning but it's not the most important thing - nor is it a good place to start. This week in the newsletter I'm going deep on this - aprildunford.substack.com/p/understandin…
BIG NEWS - the Audiobook for Sales Pitch is now available! Get it wherever you get your audiobooks! Here's the link for Audible - amazon.com/Sales-Pitch-Cr…
The more I dove into the publishing world, the more certain I became about self-publishing my first book. One of the most impactful conversations I've had is with @aprildunford, who has sold ~80,000 copies of her first book, Obviously Awesome, which she self-published. Some…
Marketers are from Disneyland. Sales Folks are from Glengarry. I wrote a thing about Sales-First Storytelling open.substack.com/pub/aprildunfo…
In the newsletter this week I'm talking about how we need to think about competition in the way that buyers do. A Buyer-Centric Approach to Competitive Positioning open.substack.com/pub/aprildunfo…
I'm on the @oneknightinprod podcast this week - talking about why product walkthrough demos are generally not great, and the reaction I get when I introduce a new sales pitch structure to sales leadership Check it out here - oneknightinproduct.com/april-dunford-…
No, your story is NOT your strategy. This week on the podcast I am talking strategy, vision, and positioning - check it out - positioning.show/mastering-stra…
I'm on Confessions of a B2B Marketer this week, going deep with a pair of case study Positioning and Sales Pitch examples. Check it out spoti.fi/47d58H9
In case you missed the newsletter this week - The Big Guide to Positioning Across Multiple Products, Segments, and Personas aprildunford.substack.com/p/a-guide-to-p…
Should you reposition your product for AI? I've got opinions about that on the podcast this week - positioning.show/using-trends-t…
This week in the newsletter - A Guide to Positioning with Multiple Products, Segments, and Personas/ This is a crunchy one! open.substack.com/pub/aprildunfo…
I'm dropping a newsletter tomorrow and it has diagrams.
Stoked to be on Lenny's podcast today. We cover a LOT in this one - check it out lennysnewsletter.com/p/a-step-by-st…
New podcast episode - how to manage a big shift in positioning - positioning.show/how-to-manage-…
If I book a meeting with someone's calendly, I don't need an email reminding me about that meeting because....shocker....I use a calendar to keep track of meetings.
Are you selling 🧁 muffins or 🍰 cakes? @aprildunford explains better than anyone the critical role of positioning in creating a strong market presence 🏆 To listen to her 45 min free masterclass: 📺 Youtube.com/watch?v=PiRPLT…
Shreyas Doshi @shreyas
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358K Followers 6K Following When I was 9, I started coding on a Mattel Aquarius computer. I developed several products in my 20s & 30s, and then in 2018, I launched Bot Sentinel.
@SauceFoong Experience. That's it. Stop reading entrepreneurship porn. One thing i would suggest though is book on positioning by @aprildunford The rest is noise. Also charge users from day one. Now - that was an intensive course. This would be $999. Send me your CC so I can charge you🤣
@andruspurde Positioning For Growth (How To Make Complex Products Obviously Awesome) by April Dunford - businessofsoftware.org/talks/position…
@aprildunford Dude, that is some CRAZY rating quality.
@josek_net @ElenaVerna, @aprildunford, @peeplaja y @majavoje 🔝🔝 (por pedir...)
@caseymlewis Uncensored CMO On Strategy @aprildunford @adoseofjohn
When you can clearly explain your unique value, it helps the person rooting for your product or service convince everyone else. The better your story, the more it spreads. That's what wins deals. 💯
@petergyang @aprildunford @Patticus You will love it! It’s just so economically written. So much respect to April for writing a book that is truly a great use of time. No filler, no meh backstory.
@aprildunford @Patticus @amandanat @aprildunford this is now top of my list! Might have some questions after I read it 🙂
@aprildunford @Patticus @amandanat @petergyang Really glad to see the return of your podcast.
@petergyang @amandanat @aprildunford The audiobook is narrated by April btw. It’s a pretty fast listen.
@amandanat @petergyang @aprildunford +1 for Obviously Awesome
@amandanat @petergyang @aprildunford I read it once a year!
@petergyang Top business book is Obviously Awesome by @aprildunford
Calling all #SaaS CEOs⚡️ We're kicking off #SaaStockUSA 2024 with our infamous SaaS City bootcamps - one of which is tailored specifically for those leading the frontline 💪 Join us alongside @aprildunford, @SmuldersStefan, and @TheSunak saastock-usa.com #startups #CEO
@MiguelSarenas @arvidkahl @ericries @tfadell @levelsio @shl - $100M Offers / $100M Leads by @AlexHormozi - Million Dollar Weekend by @noahkagan - Obviously Awesome by @aprildunford - Continuous Discovery Habits by @ttorres - Shape Up
"How to nail your product positioning?" Watching this @lennysan 's podcast where @aprildunford gave some great insights. Adding the learnings here 🧵
@aprildunford My money is on calling your next book Perfect T!iming
Recommend reading during my startup marketing workshops: -> Positioning by @aprildunford -> Crossing the Chasm - Geoffrey Moore -> 4 Steps to the Epiphany - Steve Blank -> Lean Startup- Eric Ries -> Copy Copy Copy -@herdmeister as a Brucie Bonus Any I should add onto the list?
Around this time of year every year, I get to do about 6-7 all days marketing workshops with startups. Sustainability, food, tech, even military. I highly recommend you take every opportunity to do so if you are a marketing person. You will learn a lot more than you think.
Thank you @aprildunford Sales P!tch has given me a new level of systematic precision in figuring out and turning my marketing into something I can be proud of.
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