Pe:p Laja @peeplaja
You should test your messaging. CEO @wynter_com. Founder @cxldotcom @speero_agency. Host of How to Win podcast. peeplaja.com Austin, TX Joined January 2009-
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I wish there was a way to know you're in the good old days before they're long gone. I guess it's best to assume you're living it the whole time.
I love doing favors. I love it when people ask me for help, really. I open doors and make intros every chance I get. I especially like it in the physical world, eg. can you help me carry this heavy thing, help a friend move a couch. I try to be a good ally. But it's a major…
Google shopping search is much better than the organic search when searching for specific products in specific dimensions.
The more visible you are, the more people that perceive you as influential, the more people wanna meet up, get on a call, do a podcast, etc. Alas gotta say mostly "no". Not pleasant but otherwise other people run your calendar and you get nothing done. Ruthless prioritization…
Original data and insights produce original content. It's content people actually want to read, it's interesting data for speaking gigs, link magnet for blog posts. The hard part there is getting that original data in a reasonable time. And turning the data into a report…
After going through thousands of job applicants (they had to answer 3 survey questions) over the last month I can say two things 1. 99% of candidates put in the bare minimum effort or use ChatGPT 2. If you actually put in some work, if you actually try and bring your A-game, you…
I'm hiring at Wynter: product manager / designer. This is an ideal role for either a product designer who also loves product management, and sees it as a career path. Or for a product manager who misses doing design also. Remote in Europe or the Americas.…
If someone is checking you out... you know they're looking at your top competitor too, trying to figure out how each is different. Primer does an excellent job here with a retargeting ad:
Examples like Rippling, Factorial HR, Hubspot, Salesforce etc supply compelling evidence that all-in-one is the way to grow really really big, and "focus" only useful in the early days.
Examples like Rippling, Factorial HR, Hubspot, Salesforce etc supply compelling evidence that all-in-one is the way to grow really really big, and "focus" only useful in the early days.
If it's been 10 or more years since you graduated... and you're still in an IC role (after multiple roles).... and not an absolute monster at your craft (top 1%), it raises questions - low ambition? - just not good enough? Could be something else of course but it does make you…
Brand awareness > Differentiation The more known you are, the less your differentiation matters. But - as an upstart - to get known, differentiation is a massive accelerant if you can't throw money at the problem (like Monday dot com).
I was at 4 B2B SaaS conferences these past weeks. Some key sentiments I picked up from my conversations: - It might seem that everyone is growing like crazy but that's Instagram life. So many have very modest numbers, but they're not sharing that on LinkedIn. - Founders that…
B2B SaaS companies differentiate in the exact same way as all their competitors. It seems like a joke, like this cartoon by Tom Fishburne. So I went to G2, picked marketing automation category, SMB segment. This is one of the most competitive categories of all time. So these…
Develop a strong 'no'. Get comfortable saying 'no'. Say 'no' more often. Try it. Practice. People actually appreciate it. Your life will improve. The second best alternative is an enthusiastic yes. The worst thing is 'meh'.
I've been with a vendor for many years. Never questioned it. Now they send me an email that I'm on a legacy pricing plan and they force me to "upgrade" to new (more expensive) pricing plans. Now I'm questioning it and actively looking what else is out there. I'm wondering…
Developing a reputation for something is very enduring. Example: People still refer to Hubspot as an example of the best content. They clearly have not been to their blog in years. It's all very basic, listicle type of stuff. (And yes, Hubspot can get away with it while you…
I wanted to find a B2B SaaS brand with a strong, even brave personality - on their website, on social -- but man have found nothing. Just-what-you-would-expect SaaS everywhere. Anyone?
To be able to innovate, you either need to be an outsider or a category connoisseur. The latter is easier.
Funny how things change. There was a time when this type of messaging for conferences was "yes I want it". Now... everything about it is yuck. The photo, the stats, etc. It's the kind of event I def dont wanna go to. The only people excited are BDRs.
The problem with a lot of the marketing events is that they are put on by event companies looking to make a significant money on them. It's their business model. Their 2+ events per year need to cover all salaries plus generate a profit. To achieve that, you design the event…
Ross Simmonds @TheCoolestCool
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33K Followers 615 Following Husband, Father, Supply Chain Geek, Auburn and UTK Alum, Red Cross Board of Governors and Auburn Basketball & Football Fan (Opinions are my own)@peeplaja We have one report coming up soon too, based on Wynter research!
@peeplaja I’ve been reviewing resumes for my wife and my home care business, I wish some of them used GPT to improve their most basic sentences. But when you get someone who uses complete sentences they stand out so much.
@peeplaja @Mcraigpdx i am! the tab is open as we speak... about to apply!
Nick has been in marketing for 15 years and 7 years in AppSumo. He learned one thing: 𝗧𝗵𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗰𝗵𝗮𝗻𝗴𝗲, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗱𝗼𝗻'𝘁. Now he's sharing all his knowledge on our upcoming course.
Mass graves uncovered in Gaza show victims’ hands were tied before they were killed and buried. Among the dead are doctors, zip tied and still wearing their scrubs. Further evidence of Israeli forces extrajudicially executing Palestinian civilians. news.un.org/en/story/2024/…
@peeplaja I hold an unpopular view. Many people equate work to getting a paycheck. Large companies subsidize mediocre performance. It's safe and steady. Little pain = little movement. Outliers are hard to fit in and either move up or move out. They're unsatisfied with mediocrity.
@peeplaja I am sure this one was a hit! Being a marketer, these are the experiences I love to create and get the audience fall in love with it. [Saw all the rave reviews on LI on the event🎉]
@peeplaja Great recap. Congratulations on hosting an experience like this for your community. I really appreciate your reflections on what worked and what didn’t Mingling with strangers > listening to speakers, at every event I have ever attended. Its the parties, not the powerpoint.
@peeplaja Incredible event. Thanks for the background, cant wait to come back next year.
@peeplaja Hope to make it next year! P.S what watch are you wearing
@peeplaja I've heard a ton of great things so far...congrats on a successful event!
@peeplaja Everyone I know that went raved about how much better this was than a standard conference. Please send a link when the tickets for the next one go for sale.
i've been listening to the new Ahrefs podcast—tons of great episodes, but the one with .@peeplaja was insanely good i've always admired Peep b/c he's managed to achieve success in multiple domains—agency, e-learning, saas. it's hard to win, and even harder to win multiple times,…
@TalkNerdie2Me @peeplaja Don't think of it as socializing, think of it as in-depth learning. Talk to smart people in the hallways, in the bar, and wherever else you can. You'll often be able to go a level deeper than what you got from the public speeches.
@peeplaja FWIW, everytime I listen to one of your talks I learn something. Even if you've given it 10x somewhere else.
@peeplaja Agree that fun is a serious business and events should facilitate conversations! We do this on a smaller scale with dinners/happy hours. Appreciate the impromptu one you put together on Rainey Street!