Dave Gerhardt @davegerhardt
Founder @exitfivemedia | Former CMO | The marketing I did helped Drift to $1B valuation & Privy to $100M+ acquisition. And we talk about golf @longgamepod. exitfive.com VT Joined October 2009-
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How to write better copy for your business: 1. Study how people make decisions 2. Zero in on the selfish benefit for your reader (not your company) 3. Learn to tell a great story (simple format: setup -> conflict -> resolution) 4. Write like you talk (it's much easier) 5. Use…
We're building a B2B media company with Exit Five. What does that mean a "media company" ? Well instead of software, services, or a physical product, it means our product is content. And that content comes in a variety of formats, just like the media companies you're…
It's tough to be creative on-demand. Creativity needs times, space, and spontaneity. The worst place for creativity is being trapped on a Google Meet trying to "come up with ideas." Ideas happen in the shower, on a run, outside, when you're not thinking about them.
Here's how I use AI to help me write: I've been using AI (mainly ChatGPT) to help me write over the last year. I rarely even use what I get back from ChatGPT, but still find it incredibly helpful for writing. Here's an example: A couple of weeks ago I wanted to write a script…
My wife put me on a skincare routine after seeing me on video. That's the type of partner you need.
We have bootstrapped Exit Five to $1M revenue. V1 of Exit Five: Paid Community V2 of Exit Five (now in progress): Community, Content, Events. We're evolving from a community to media company. Instead of one product line, we'll have three. Starting with our first event in…
As the world gets more buried in our phones and AI, we're betting on in-person events and connection for Exit Five.
Nothing kills great website copy faster than the opinions of the 5 cross functional VPs. You must be able to ship without consensus and committees. Otherwise you’ll never get anything done.
6 months ago I decided to stop working by myself. The first hire was a COO. He helped take what’s been in my head and in my inbox and build the systems for a repeatable, scalable business. He took over tools, software, subscriptions, planning, sponsors, content. Then he hired…
There's nothing better at work than seeing a teammate grow and continue to get better, and better, and better.
V1 of Exit Five: Community V2 of Exit Five: Community, Content, Events We're evolving from community to media company. Instead of one product line, we'll have three. Starting with our first event in September.
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36K Followers 877 Following Run https://t.co/t7xspnl9ey practical marketing / copywriting tips / short sweet simple@davegerhardt Audience as a factor of great content Paid member as factor 10x value delivered Events as a factor of strengthening the community
@davegerhardt Brilliant insight! Exactly how I use it to write a weeks long social media posts.
@davegerhardt thank you for reinforcing that me applying sunscreen and gua sha’ing my boyfriend’s face with him every day is normal behavior
@davegerhardt Time to become a skincare influencer! What's the routine?
@davegerhardt I hope it involves sunscreen, a bit of tretinoin, and a lot of moisturizer.
@MikeWigmore @davegerhardt @535Toronto Mike! Love this. See you at our event in June hopefully. And shoutout to @NimaMirpourian for hosting all our Toronto events 🙌
@davegerhardt Love this evolution. Organic and founder-led.
@davegerhardt very cool. I don't get to spend as much time in the community as i'd like but i always love the energy, and i'm stoked to see you evolve the biz
@davegerhardt Exciting evolution for you and the team!
@davegerhardt 💯 I’ve been hitting up @stephsmithio’s Internet Pipes meetups and @535Toronto recently and have been meeting so many awesome people.
@davegerhardt Yea me too. Sure, AI might become indistinguishable from real people, but actual real people are just going to go further out of their way to follow other real people.
@davegerhardt It's a smart move. I'd take that bet on in-person and connection. Love what you're doing, Dave.
@davegerhardt I'm seeing a HUGE trend of in-person events and communities in Los Angeles. So many popping up and so many people attending.
@davegerhardt Truly been such a pleasure to follow you along the years, Dave. You should be extremely proud of what you’ve built and what you’re building it to!
@davegerhardt I could not agree anymore with this message ! Well said DG!
@davegerhardt i always find your clarity on where you're going and how you're getting there incredible. aspiration x 100.