Search Strategy Director for @riseatseven ⚡ Multi-platform wizardry and growth. (current) figuring out my brain.ryandarani.com England, United KingdomJoined February 2017
Best SEO advice I could ever give.
Drop your fucking ego.
You aren’t the best.
You’ll never be the best.
The purpose is to keep learning to get better.
And help others do the same.
✌️
Update on my wife’s business…
She’s secured £6k of work from her GMB and FB ads.
Total spend = £500
👉 £300 on software.
👉 £50 on citations
👉 £150 fb ads.
The point?
You don’t have to live in big cities to build a small business.
Super proud.
❤️
What a great day. 🔥
We ran a session on TikTok search covering:
👉 How to scale and derisk
👉 TikTok SEO tips and hacks
👉 Proving the return
👉 The creator ecosystem
Social x SEARCH = our future.
And @riseatseven does it better than anyone.
Hey, SEO course sellers.
Here’s an idea:
Do a screen recording of your earnings.
And then refresh the page.
If you can’t, then I call bullshit on whatever you’re selling.
Sincerely,
Everyone in SEO.
✌️
SEOs in 2022: ‘here’s how you get traffic from Google’
SEOs in 2024: ‘you should never rely on a single traffic source. Have you tried diversifying?’
🤡
If you *just* build links into your category pages, you’ll get clapped.
It isn’t natural for a category on fridge freezers to accrue 30 links a month.
Instead, do these things;
1. Bait and switch your PR asset.
2. Tier your blogs with links.
It’s easier and safer.
The truth about 99% of the niche SEO community.
You're copycat SEOs.
Your sites get smashed because it looks the same as 40,000 other websites.
The same content structure, images, and keywords.
Now look...
You're all diversifying traffic.
Why didn't you do this 3 years ago?…
Update: local SEO can be very quick.
🤑
I've done nothing special:
👉 Optimized GBP listing.
👉 Optimized photos.
👉 N-grams and entities in content.
👉 YouTube embeds.
👉 Map embed on website.
👉 Linked all socials.
Annnnd that's it so far.
Local SEO has some of the worst links I've ever seen.
I thought the affiliate space was bad.
This is the result of two things (IMO):
1. Low budgets.
2. SEOs doing stupid shit bcus of low budgets.
I can see why small businesses move to ads.
Damn.
👋
Update on my local SEO test...
(Aka, trying to grow my wife's business so I can be a househusband someday.)
→ Small movements in GBP and proximity.
→ 2 reviews (legit customers).
→ GBP optimised for core service category.
→ Homepage targeting core location.
I usually don't…
Perfectly put about the HCU and the SEO community.
It shows the lack of business acumen.
If you generate 100k visitors to your site and don’t build an OWNED marketing channel, that’s on you.
Google ain’t your friend.
It’s too late to save it now if you’ve lost traffic.
Perfectly put about the HCU and the SEO community.
It shows the lack of business acumen.
If you generate 100k visitors to your site and don’t build an OWNED marketing channel, that’s on you.
Google ain’t your friend.
It’s too late to save it now if you’ve lost traffic.
The best thing about my career in SEO is my network.
I can tap back in to amazing minds at any point.
It came from understanding VALUE.
How to give it and not expect anything back.
Oh, and also, I’m not a dick.
So, there’s that.
I get asked by freelancers about growing businesses all the time.
I always say the same: a great offer and sales process.
If you’re stuck, you need an OG to help.
I can’t recommend @nick_eubanks enough for this.
He changed my perspective on this entirely.
✌️
In a world where everyone’s hustling, or chasing success, I’m chasing authenticity.
I’ll be honest—I’m lonely as fuck.
Have been for years.
Money didn’t change that, at all.
What money did, was separate me from my ‘normal’ friends.
Jealousy became a real problem.
I…
10 things you can say to annoy an SEO.
1. Link juice.
2. Paid is better.
3. I ran this report on Semrush.
4. I read this article on Neil Patel's blog.
5. It's been two weeks; where's our rankings?
6. Why isn't my 300-word blog ranking?
7. Links aren't a ranking factor.
8. We've…
Selling complicated SEO strategies isn’t the pitch you think it is.
Brands care about the returns.
99% don’t care about the ‘how’.
Making SEO sound complex, means you’re selling to other SEOs.
Any type of SEO sells.
If you can get the results, that’s all that matters.
There’s so many angry little men on Twitter.
And LinkedIn.
And Instagram.
All fighting over SEO and whose website ranks best.
Y’all need a hug.
Or different hobbies.
I can’t wait for the day I no longer need social media.
🙃
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