Joe Portsmouth 🧲 @joe_portsmouth
You can sell anything with copywriting, storytelling, and email. Join 10,000+ entrepreneurs for free at https://t.co/Ens7Kucfdc and I'll help you sell more online. NYC Joined September 2021-
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Want to be the best at writing copy? This Kobe Bryant story will show you how: In 2007, Nike hosted the first-ever Kobe Bryant Skills Academy. A 3-day mini-camp with the country's top high school and college players. All there to learn from Kobe - the best player in the game.…
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Adverbs CAN add value. In the ad below, the line, “Honestly now,” can be removed. But it would change the tone of the ad. Without the adverb: “Did you spend your youth dreaming about someday owning a Nissan or a Mitsubishi?” It feels more factual. This version is friendlier:
Quick psychology tactic to boost your revenue: (Without sending more emails) Upsell little by little ❌: $10 → $50 ✅: $10 → $30 → $50 Bonus tip: Use a decoy product that is overpriced to make your target upsell item look better.
Stop wasting over 95% of your website traffic: (and wasting all those $$ on ads) Start collecting more emails. Emails = follow-up opportunities = revenue 4 ways to collect more emails: • Host a Webinar • Offer a Discount • Offer a Free Trial • Provide Free Value
Email is not dead. It should bring in over 25% of your revenue. Here's a quick email marketing tip: Make your content skimmable. Your customers are busy. Everyone is. Get to the point. Use formatting and sizing to guide your readers' eyes through the email like this:
I think twitter must've sneezed when posting my thread this morning. Because this final sequence makes no sense at all. Guess they really want to push people to long-form 🤔
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Only one hour to go until my coaching doubles in price. So if you want to learn the craft of copy from someone with 15 years of experience and 9 figures of sales... And for a never-to-be-repeated price.... Then make sure you DM me before midnight UK time.
@joe_portsmouth Email still rocks! Keep it simple, make it easy to read, and watch your revenue soar! #EmailMarketing
@joe_portsmouth Great point Joe. I've seeing several businesses with zero tracking set up so they couldn't tell you what percentage is coming from email, ads, etc.
@joe_portsmouth Put the main points in the headlines. No way they don't read those.
@joe_portsmouth This graph never gets old. It gets me every single time lol.
@joe_portsmouth love this graphic. feels like you read my mind
@joe_portsmouth Do this with the wife all the time Feel so dumb after
@joe_portsmouth Yes! I'm often asking copywriters what they mean by something. Then when they explain it I tell them just to write that instead.
@joe_portsmouth Have tested posting your threads as a long form?
@joe_portsmouth maybe it's the scheduler?
Copy Coaching Launch Offer This is not your typical sales post. I’m not going to tell you why you should hire me as your copywriting coach. Because if 2.5 years of posts, videos, Spaces, podcasts, and replying to near enough every question I get didn’t convince you… Then a…
The stupid simple idea that's helped my writing the most: "Every character should want something, even if it is only a glass of water." - Kurt Vonnegut
I started this account to sell copy coaching. But 2.5 years later I’ve still not got round to it. And I realise I’ve been making excuses instead of taking action. So that changes tomorrow. I'm finally launching my copy coaching offer. Wish me luck!
@joe_portsmouth Yep, it seems they don't want to talk to their customers anymore.
Quick Conversion Tip Display a phone number on your website. It increases trust so increases conversions. Especially as more and more businesses seem to be making it harder and harder to talk to anyone. (Same goes for an address.)
@joe_portsmouth Great points, Joe. Though my last sales page was nearly 10,000 words - got a little trimming to do to get it down to less than 200!
Advice For People in their 20s: •Network full time •Learn to speed read •Learn 2 skills and combine them •Challenge your opinions and beliefs •Surround yourself with 5 like-minded people •The best thing you can do to be smarter - exercise Anything you’d add?
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