Tanmay Singh Chauhan @TanmayS_Chauhan
Scaling my content agency to 6 figures & sharing what I learn • Prev @SahilBloom 's ghostwriting agency • Left law school for this so I'm pretty serious smallaudiencebuilders.com Become a top ghostwriter→ Joined July 2019-
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Doing your work at the same time in the same place for years is the only recipe for growth.
Who knows you is more important than who you know. Build a brand.
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493 Followers 116 Following I write copy more addictive than meth | Booking out your calendar (with high ticket clients) by rewriting + rebuilding your funnel3 years ago, I hired my first VA. I was amazed by how much free time I suddenly had. This helped me set the foundation for scaling my business. Zoom out, build your team, and buy back your time.
Thanks for reading. Share this with your audience to help them get better at creating checklists If you want to learn more about how to create quality content as a ghostwriter, follow me – @TanmayS_Chauhan x.com/tanmays_chauha…
In 1935, U.S. Army held a competition to find the best long-range bombers. Boeing 299 was to win it all, but then it crashed, killing 2. Instead of increasing training time, pilots came up with a simple solution: A checklist 8 reasons to use a checklist & how to make one:
This thread is based on my notes from reading the book: The Checklist Manifesto by Atul Gawande I spent 30+ hours collecting these. Let's dive in:
1. Two types of errors. • Error of ignorance - Mistakes we make because we don't know enough. • Errors of ineptitude - Mistakes made because we don't make proper use of what we know. Daily errors come from 2nd one. Even the most competent professionals miss a step.
2. Human memory is unreliable. When any task becomes routine, you start cutting corners. The Principle of least resistance is at play – You start doing whatever is the easiest. A checklist helps you save yourself from the crime of your memory. It improves your efficiency.
3. Checklist isn't a formula. It doesn't tell you what to do. It's for those situations where constant repetition of action leads to absent-mindedness. Instead, it makes sure you're as smart as possible and have all the critical information you need.
4. Two types of checklists. Read–DO: This is where you carry out your tasks as they check them off—it's more like a recipe. Do-Confirm: This is where you perform your tasks from memory and experience. Then, you stop and run the checklist to confirm everything is alright.
5. Big checklist don't work. You can't put every step on a checklist. People will boycott it. You have to only put something on a checklist that happens rarely, but if missed, the consequences will be huge. Rule of thumb– It shouldn't exceed 9 points.
6. Test checklist like a product. Checklist must be tested in real-time. Like a product, a checklist might look perfect in theory, but then you launch it, and everything goes haywire. It's okay to update your checklists constantly. It's not good until it's used regularly.
7. Change the definition of Hero. Heroes are often portrayed as super-smart individuals who look at a situation and immediately spot the big problems. In reality, experts need help. We need professionals who follow a process instead of trusting their memory.
Doing your work at the same time in the same place for years is the only recipe for growth.
Last night, had the pleasure of chatting with @gregisenberg (CEO of Late Checkout and former Advisor to TikTok) about his view on the TikTok Ban. These were Greg's best takes 👇
How to repurpose content easily: 1. Create bangers 2. Put them in a swipe file 3. Analyze why they worked 4. Deep dive into the ideas within 5. Repurpose and rewrite bi-monthly Do this and grow 10x faster.
2 years ago, I struggled to scale my business. Juggling with audience building and business, my focus was cooked. After a few months of stupid mistakes, I’ve realized that you can’t scale both at the same time. It’s okay to choose one.
I failed many times before I could make my first dollar on the internet. Don't quit while you fail in first attempt: 10 no's = closer to a yes. 10 flops = closer to a win. 10 mistakes = closer to mastery. Keep failing forward.
Web3 Marketing in a nutshell… What won’t work: -Adding “staking rewards” -Paying someone with “NFT promoter” in their bio -Buying followers What will work: -Building a community -Strategic partnerships -Under promising and over delivering -Building something unique
When I started my entrepreneurship journey, I wanted to make perfect decisions. This put a lot of pressure on me. But I later realized it's less about good or bad decisions and more about trade-offs. Change your perspective to change your thoughts.
I never bought into the idea of 9-5 jobs. I realized university wasn't for me, so I dropped out. I dabbled with FB Ads, Affiliate marketing, and dropshipping, but none succeeded. However, writing felt right. I finally found a place where I belong.
which thumbnail? idk if I like either of them :/
In 1935, U.S. Army held a competition to find the best long-range bombers. Boeing 299 was to win it all, but then it crashed, killing 2. Instead of increasing training time, pilots came up with a simple solution: A checklist 8 reasons to use a checklist & how to make one: