Thom Benny | Copywriter @copyjitsu
Ex-Agora, agency, freelance: https://t.co/GVRRCGwqIS Co-founder/comms at https://t.co/1IqkYZPRgF. copyjitsu.ck.page/email Free copywriting advice 👉🏻 Joined April 2023-
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If you want to know how to write a machine that lets you put $1 in and get $5 back out, you will block out an hour this afternoon to tune into me and Svet talking about copywriting. If you hate writing and never want to make money from it, you will ignore this post.
If you want to know how to write a machine that lets you put $1 in and get $5 back out, you will block out an hour this afternoon to tune into me and Svet talking about copywriting. If you hate writing and never want to make money from it, you will ignore this post.
Claude Hopkins believed that a good product and the atmosphere around it was often its own best salesperson. After more than a decade in this game, and tens of millions in sales, I can tell you it's a hell of a lot easier to sell a great product than a shit one.
I've written a $3.1M and a stack of six-figure launches in my career. They all started with deep conversations about ideas, angles, and stories. Join me tomorrow to talk copy and internet moneymaking with the Bulgarian Beast.
I've written a $3.1M and a stack of six-figure launches in my career. They all started with deep conversations about ideas, angles, and stories. Join me tomorrow to talk copy and internet moneymaking with the Bulgarian Beast.
Pictured: The copy you release to market, lacking a Big Idea ☠️
The ATM method for printing money with copywriting: ATTENTION: Broadcast a big idea that demands they read more. TIME: Make the attention they invest pay off handsomely. MONEY: Offer something so valuable that a financial transaction becomes a formality, not a focus.
I like it when my clients enjoy working with me. But I like results way more. 5X ROAS breakdown: $1,000 ad spend = $5,000 in sales $10,000 ad spend = $50,000 in sales $100,000 ad spend = $500K in sales (Scaling rarely scales linearly — numbers just for example's sake)
'What kind of ['creators'] are you?' (Watch Civil War)
💲> 👏🏻
Originality is nowhere near as important in copywriting as you might think. You can see this headline/angle working just as well today as it did in '77. Don't get hung up on making something new for the sake of it.
If you want to ask me anything specific about direct response copywriting and making money on the internet, now is the time. Comment below and I'll answer the best questions live with Svet on Wednesday.
If you want to ask me anything specific about direct response copywriting and making money on the internet, now is the time. Comment below and I'll answer the best questions live with Svet on Wednesday.
Content writing and copywriting are fundamentally different. Know which you're writing, and don't confuse the two.
Only 12.2% of people on earth have $100K or more. If you help others join this small club, you're providing a highly valuable service. Charge, and deliver, accordingly.
Direct Response has a richer, more powerful cousin: Direct Resonance Direct = they see you Resonance = they care
1% of the people in the world command 45.8% of the wealth. The content world is similar. 5% of the content generates 90% of engagement, according to analytics firm Beckon. Therefore: Energy spent writing average stuff = almost a complete waste 🗑️
NGMI: Copywriters who don't read this. x.com/copyjitsu/stat…
NGMI: Copywriters who don't read this. x.com/copyjitsu/stat…
Your competition is only ever one big idea away from taking your customers and crushing your business. Which means you're only ever one big idea away from doing the same. Strike first.
'You need to grasp the difference between a compelling insight and a mundane observation.' — Andy Greenaway, ex-Ogilvy, Saatchi & Saatchi 'What he said.' — Me
He said it. Not me.
He said it. Not me.
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@copyjitsu This happens in sales careers all the time. Somebody starts out working for the market-leader and thinks they're the don of sales. Then they go to a small company nobody has heard of and can't sell a thing...
Set a reminder for my upcoming Space with @copyjitsu here: x.com/i/spaces/1kvJp…
@copyjitsu always a pleasure learning from the best in the game
@copyjitsu how you gave this a unique mech is amazing
A friend sent me a sales page to review. I clicked. Took 10 seconds. Clicked out. Why? I had to ask him two questions: 1. What’s the context? Who is gonna see it and what do they already know? 2. What channel you’re gonna use to deliver the message? Not writing. THINKING.
REMINDER Tomorrow, @copyjitsu and I will do a space together at 2:30 PM CEST. Tune in and ask all your burning questions related to copy, marketing, freelancing, and everything in between. Hope to see you there.
Most copy fails because it fails to connect with the prospect. And usually that's because the the copy says what the writer thinks should be said... Rather than what the prospect wants to know. So why not start by listing the questions a friend — one who would be good prospect…
My older son turns 12 today. I'm a proud dad. If you want to wish him a happy birthday in the comments, could you please share where you're writing from? I want to show him the world we live in. And how great it can be. Thank you in advance. 😊
how to double down in your niche:
If nobody is complaining about your prices You’re too cheap
man do i love people. man do i also love, no people.
26K posts. 5 businesses. 1 personal brand. >$500K in revenue. A University Degree. All built on this trooper. After 9 years, he finally checked out. You made my dreams come true, dude. RIP.
None of your problems are real. Grow up. Do the work. Get paid. Repeat.
@copyjitsu I think what separates intermediate and blow your socks off copy is— Instead of bribing the reader to read, making them want to read because your big idea is so strong. Something I’m still actively learning 🤙🏻
@copyjitsu And this could pass for a marketing strategy as well.
Ruthlessly spam everyone to tell them how I love their content (I don't though, wouldn't even follow them). Next I'd tell them they need a ghostwriter, and ask them if they're interested After no response for 2 days, I'd hit 'em with the ole "???" razzle dazzle to make sure they…
Help a non-CopyThinker out. I am a ghostwriter. Just like thousands of others. I am struggling to get clients. Just like thousands of others. Help me position myself so that I ATTRACT clients to me organically. Tell me how you’d do it. Then I’ll tell you how I’d do it. Go!
@copyjitsu Make people's time with you worth every second.
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