Lateef Maleek @MaleekOlalek
~ helping B2B brands win with high-resonance writing ~ professional amateur cyclist 🚴 lateefmaleek.com Google Docs Joined May 2015-
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It speaks volumes about the SEO industry that the predominant reaction to announcements about algorithm updates is fear of position and visibility drops. If you're Doing It Right, you should be confident and excited to see your site(s) steaming ahead of your competitors.
1/4 🚨:: Something's wrong ::🚨 🚨:: with Google's Spam Team ? ::🚨 Imagine ... removing everything apart from your homepage. Filing the reconsideration request. And getting refused! >>> @searchliaison / @googlesearchc #SEO #Spam #ManualPenalty
"Links are not important" is not the same as "don't build links". Trust Google at your own peril.
Today's newsletter is the story of how Prabhakar Raghavan, Google's former head of ads - led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events that would lead to him running it into the ground. wheresyoured.at/the-men-who-ki…
Whaaaoooooo!!!!!
Old reading workflow: read, forget what I learned New reading workflow: read, highlight via Kindle, export via Readwise, import to GPT, have it apply what I learned to my work
Hey all! For an article: What are great examples of how companies use hyper-personalization? Examples: Spotify Wrapped and Grammarly's weekly newsletter with your word count, grammar mistakes, and tone.
This is “talking your book 101” The digital PR guy is going to say mentions are the future - because that’s what digital PR creates. Tech SEO isn’t going away, it will evolve beyond focusing on Googlebot - but bigger issue - relying on publishers to tell your story is risky. You…
This is “talking your book 101” The digital PR guy is going to say mentions are the future - because that’s what digital PR creates. Tech SEO isn’t going away, it will evolve beyond focusing on Googlebot - but bigger issue - relying on publishers to tell your story is risky. You…
a girl is bullied. takes 17 hot slaps on both cheeks. didn't even lift a finger to defend herself. did not talk back. made no attempt to flee the scene. just sits there and takes it with a red-hot face. twitter: she will do well in marriage. some of you are sick people.
two days ago I talked about clients rolling their eyes when I urge them to conduct research. today, Peep Laja describes why's important to conduct research super-fast. here's a golden nugget for you:
Brand awareness > Differentiation The more known you are, the less your differentiation matters. But - as an upstart - to get known, differentiation is a massive accelerant if you can't throw money at the problem (like Monday dot com).
Be kind To your coworker that made a mistake, even a big one Be kind To your cofounder that was great for a while, but just can't go much further Be kind To your boss that did great things for you, even if later they took advantage Be kind To the ones that tried
you know that joke we make about cheap clients asking questions like "If I invest this $100 what am I getting from you? Whats the ROI?", it's so true. 😂😂
gosh cycling is hard 🤣. my calf muscle is throbbing.
mission completed!!! 🏆🏆🏆
I'm dealing with two logistics services at the moment. One US owned, the other Nigerian-owned. The former sends me email notifications every step of the way and even invoice a token for inconvenience. The latter doesn't even respond to my messages 😭. These are the issues.
@MaleekOlalek These founders, how much do they know about SEO. I think that’s the first question to ask them. Then one can now proceed to school them appropriately on the nitty-gritty of what they don’t know. They can’t rank for everything o. LOL
Many of the founders I talked to recently all want to approach SEO like a niche site. Rank for everything under the sun. Is it because the most popular stuff about SEO on popular platforms comes from the Niche site promoters?
What should we talk about? (Topics and Themes). Not. What should we rank for? (Keywords).
Erica Schneider @ericasmyname
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6K Followers 3K Following Technologist and Futurist | Artificial Intelligence Engineering | Data Leadership | Lecturer @MIT | Ex @Qantas | #buildinpublic Views are my ownIt speaks volumes about the SEO industry that the predominant reaction to announcements about algorithm updates is fear of position and visibility drops. If you're Doing It Right, you should be confident and excited to see your site(s) steaming ahead of your competitors.
@MaleekOlalek I think that's an excellent idea!
The more inflated the language in your startup's pitch, the less convincing it seems. If you're a seed stage company, don't tell me you're transforming global this or poised to dominate that. Tell me you noticed something that might turn out to be an overlooked opportunity.
Two big trends are about to change online marketing. The first is the move from social to interest graphs. Platforms will still consider who you follow as a hint, but show a lot of content outside of your network if they think it's relevant to you. The second is search engines…
Community changed my life. I remember moving to Lagos as a young Abeokuta girl with nothing but ambition. I started working as a Vet in Lagos and was kinda okay with my 75k salary. Until I started seeing young people owning & working at startups. I’d be in the clinic and see
I love doing favors. I love it when people ask me for help, really. I open doors and make intros every chance I get. I especially like it in the physical world, eg. can you help me carry this heavy thing, help a friend move a couch. I try to be a good ally. But it's a major…
@gaetano_nyc Doesn't really make sense - but they do have a decent product
Does anyone know what “UNLOCK YOUR UNFAIR REVENUE ADVANTAGE” means? Very strange homepage messaging from Clari.
You should be skeptical of every piece of entrepreneurship advice you see on social media (yes, even mine). Because for every success story you read about, there are probably a hundred (or more) entrepreneurs who crashed and burned doing nearly the same thing. But you don’t…
Too many people are uncomfortable promoting themselves. Sharing what you create isn't 'salesy'. It's a reward for your hard work. If you never talk about what you're building, nobody can benefit from it. What a waste.
With absolutely nothing anyone would be able to do about it. Someone's now saying we shouldn't look forward to divine justice.
Just like every other media trial, he will walk free and even enter Senate come 2027.
If I lost all my clients today, here’s what I’d do 👇
Don’t actively track things you have no control over. It’s the recipe for anxiety.
Stuck. @PaulSkallas
@MaleekOlalek @c_egwuogu Na why e Dey funny me if any marketer especially is forming Loyalty. You’ll cry blood!
@MaleekOlalek I mean really, is Google going to just be a friend to an SEO expert? Thinking critically: Advertising revenue is Googles profit source. They're not simply going to appease SEOs and give them all the hints and tactics. It's wiser to assume they'd throw off SEO successes.
@MaleekOlalek Oh, that's a good point. I was asking moreso from the perspective that paying customers request X when you think Y is a better solution.
Original data and insights produce original content. It's content people actually want to read, it's interesting data for speaking gigs, link magnet for blog posts. The hard part there is getting that original data in a reasonable time. And turning the data into a report…
Many companies with 10-person+ marketing teams are quieter than I am. 2 things to solve that: 1. Have a chief evangelist. 2. Ensure everyone in sales and marketing is pitching in to amplify the message and boost awareness.