Gaetano DiNardi @gaetano_nyc
B2B SaaS Marketing Advisor 🚀 Musician 🎸 Italiano 🇮🇹 open.spotify.com/artist/6FBW7Wd… Miami, FL 🌴 Joined October 2011-
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Does anyone know what “UNLOCK YOUR UNFAIR REVENUE ADVANTAGE” means? Very strange homepage messaging from Clari.
CMO I’m working with hates the term “intranet” and won’t allow his teams to use that word. Meanwhile, guess what the highest performing Google Ads campaign is? This is the biggest problem in B2B messaging. Customers search for that ugly legacy thing because it’s known.…
Today's newsletter is the story of how Prabhakar Raghavan, Google's former head of ads - led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events that would lead to him running it into the ground. wheresyoured.at/the-men-who-ki…
Finally had Miami Slice pizza and it was NOT worth the hype.
I just ordered a TV at Best Buy. The sales rep was ridiculously good. He knew every single detail about each TV. You could tell he was an expert, but also passionate about TV technology. He told me about his own home TV setups too + sound bar and audio tips. But what really sold…
Met a dude today who does $3M annually with his design & dev agency. 100% of new business comes from outbound sales development. This guy is next level when it comes to cold email. He’s got a personalization workflow with a data ops cleansing process that works like a charm. But…
Well this is a first. C-level executive FOUND MY CELLPHONE NUMBER and cold texted me asking for marketing help.
Three things in life which are always certain: 1. Webinars will always have a recording. 2. You can just check out of hotels without telling the front desk. 3. When boarding a flight, everyone will crowd and block the departure gate entrance, even if they are group 9.
Client first time in Miami. What’s the most “American” thing I can do to show him a good time? A. Go see alligators in the Everglades. B. Go see a Miami Heat game. C. Go fishing. D. Other???
Every Tom, Dick and Harry out there is doing a zoom / virtual podcast and chopping up the clips for repurposing. It’s another example of law of shitty click throughs. Once everyone starts doing a technique it gets played out. If I ever do a podcast it will be in-person and…
Does advising startups in exchange for equity “work out” — well, here’s what happened to me recently. The terms were stock options with a two vesting period in exchange for marketing consulting. Finally, a “triggering event” happened (the company got acquired) and now I have…
I am seeing a "robbing Peter to pay Paul" effect happening in several client campaigns, where SEO performance is "going down" but when you dig into cross channel activity, Google Ads brand campaigns are "becoming more efficient" because of increased surging on branded queries.…
Huge opportunity in B2B marketing for service providers — whoever can brand themselves as the best for “lifecycle marketing” strategy / execution. High demand area that no one is really serving well.
Have a great weekend guys. Take a break from the grind. Relax, eat good, and rest up. Catch a little sunshine if you’re in a warm place. God bless! 🙏✌️
Here's a real life example of how marketing tricks us into spending more money. In my home office, I have two computer chairs. The chair on the left costs $200, and the chair on the right costs $2,000. Which one do you think is better? Which one do you think I purchased…
Pe:p Laja @peeplaja
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162K Followers 2K Following GET funded ➡ $150m https://t.co/AVvPIrIdFP🦄🦄🦄🦄🦄 LEARN SaaS ➡ https://t.co/X23R2qMajX JOIN us ▶ https://t.co/0cR8K6pxEI Founder/ceo #AdobeSignMorgan J Ingram @morganjingram
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189K Followers 1K Following Having fun on the internet. Building something new. Side project: https://t.co/XmAstakS3p. Previously led consumer product @carbonhealthbrent @brentmackinnon
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2K Followers 2K Following Husband to an amazing wife, father to 2 wonderful kids. Founder of @CastosHQ. Podcast at @roguestartups - I coach high growth founders https://t.co/3uSQzuoR2D@gaetano_nyc Feels like a client idea. But to be fair, it’s hard to read the label when you’re inside the jar. These terms and dozens like them get used internally for years without talking to customers for their actual language and insights. 🤯
This was my go-to follow-up email template as an SDR & AE. You can use it post-discovery call or post-cold call. As always, do what works for you but feel free to give it a spin: Subject Line: your [their company name] follow up Hey Lori, Nice chatting just now & looking…
Joel Embiid has been banned from the Empire State Building
Remove the hashtags from your profiles. Stop embarrassing yourself.
😂😂😂😂
Remove the hashtags from your profiles. Stop embarrassing yourself.
@iPullRank @gaetano_nyc Wheel is a little harder, because it’s audience selection, but getting on game shows (other then Jeopardy) is not too tough in general if you are in LA. We have a friend that’s been on a few - think she just filled out a form with a casting company iirc.
@gaetano_nyc I'm ridiculously good at it. I suck at Jeopardy tho. 😂
One of my next guests at Ahrefs Podcast would be Glen Allsopp ( @ViperChill )! 🔥 What topics do you want the two of us to discuss? I'm all ears 👂👂 (or eyes 👀)...
I love doing favors. I love it when people ask me for help, really. I open doors and make intros every chance I get. I especially like it in the physical world, eg. can you help me carry this heavy thing, help a friend move a couch. I try to be a good ally. But it's a major…
@gaetano_nyc It sounds like their marketing team asked ChatGPT for a few headlines.
@gaetano_nyc Almost as delicious as “revenue acceleration”
@gaetano_nyc Definition of fluff copy. Nothing actionable or clear.
@gaetano_nyc Doesn't really make sense - but they do have a decent product
@gaetano_nyc “Win more deals” sounds like a million other things
@gaetano_nyc Sounds like a used car salesman who really needs a deal 😆
With all the deep fake voice and video technology becoming so available, it's time to establish safe phrases or other authentication knowledge with your loved ones.