Beam Content 💡 @heybeamcontent
Expert-driven content for your smart B2B audience (that’s not boring AF) beamcontent.co Joined March 2022-
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Content marketing like this is fun this is hard this is fun this is hard this is fun this is hard this is fun this is hard this is fun this is hard this is fun this is hard this is fine
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"It goes live tomorrow, can we just throw together....." Content marketers:
No, seriously. Read the sign again. That's what we discovered from surveying 400+ GTM folks. But then we asked them if it was a positive experience. Only half (54%) said "yes." Content marketers, this is your sign to optimize the experience.
Companies typing out the job description for content marketers like
Content is misunderstood and undervalued. It's often an isolated function that cranks out cookie-cutter, keyword-stuffed blog posts. Content marketers need to advocate for a better approach. So we talked to 400+ GTM pros about it. Check out the report: beamcontent.co/resources/clos…
GTM org: Select a feeling that describes your attitude toward content marketing. Content marketers (dark blue) said they're “motivated” (25%) & “enthusiastic” (23%). Non-content folks (light blue) said they’re “confident” (25%) & “optimistic” (17%). Full report drops tomorrow!
"Great content happens when you're thinking about your reader—and you give a sh*t. If you don't give a sh*t, do something else." —Gail Marie, former Head of Content/Marketing at Sphere
Delete your intro. Go ahead and write your usual lengthy intro if it gets you off the starting line. It's hard for most of us to leap into the fray. We need a few paragraphs to find out voice. Just remember to go back and delete it afterward.
That moment after three rounds of revisions and they say, “Now let’s see what the team thinks!”
When there’s not one, but FOUR anonymous animals in your doc.
Me: Waiting for a response to the email it took me 25 minutes to write.
Expert-driven content ❌ AI-driven content ✅ Experts provide a unique POV on topics that your audience actually cares about. But AI can pump out content at triple the speed. That's why we're shifting our approach. From now on, call us: Beam, The Content Vending Machine 🤝
We have a three page writer’s guide. But these six bullets are the most important. Be conversational. Be specific.
social media managers when the post they spent an hour carefully crafting only gets a few sympathy likes from the team
Turns out 'going viral' means catching a cold from stress over low engagement.
Content marketers explaining that ideas need time to marinate and great content can't be rushed...again.
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1K Followers 643 Following Social media/digital marketing pro; blogs and podcasts (Dettmann Media) about social media; available for presentations; also tweet sports/racing
Jackie ✨| TikTok Sh.. @jackie_startok
2K Followers 635 Following Scaling 7,8 figure brands on TikTok Shop | Social Commerce | Reach Digital
✨Ginny Tonkin✨ @GinnyTonkin
1K Followers 4K Following Mostly here for Entertainment news, but occasionally Marketing.😂 Stints in the Bei(jing), the Bay, and now RVA. Hometown: Erie, PA. Opinions, mine. | she/her
@heybeamcontent "watch out here comes the keyword" 😂😂😂
@heybeamcontent Great insights! It's interesting to see the different attitudes between content marketers and non-content folks. Looking forward to the full report tomorrow! 👍😊
@heybeamcontent "Quality over quantity" applies to word choice. The more you can condense your diction, the more space you save to convey indispensable details. And if you can make the same point with one (so-called) 50-cent word as with a quintet of 10-cent words, the former lends fuller force.
April 9th — Create Once. Distribute Forever. 📖
@heybeamcontent Live webinar sign-ups versus on-demand recording sign-ups
@heybeamcontent ebooks? heck i see blog posts that do that!
Clickbaity marketing bros: "SEO is dead" Rand Fishkin: "Hold my beer."
NEW research: sparktoro.com/blog/who-sends… The wait's over. Thanks to the amazing team @LiveDatos, we can finally answer questions about: - Who sends traffic to the open web (besides Google)? - How much? Where does it go? - What's changing?
@heybeamcontent What's the alternative approach?
@sastakomedian @heybeamcontent Create content that aligns with the needs and desires of customers, as revealed through conversations + input from subject matter experts
@heybeamcontent It'll do more damage to the brand's image than help! 🤦♂️
Real footage of a content marketer at work.
😂😂😂 no loud am
Are you even a content marketer if you haven’t thrown a post link in slack and asked the team to “give it some love”?
peak = ⛰️ peek = 👀 pique = 🧐 compliment = 👌 complement = 🤝 than = 👯♂️ then = ⏱️ accept = 🫡 except = 🚫 principle = 📖 principal = 1️⃣ allude = 😏 elude = 🏃♀️ climactic = 🥳 climatic = ⛅️ eminent = 🏅 imminent = 📆
If you know you know 😉
Are you even a content marketer if you haven’t thrown a post link in slack and asked the team to “give it some love”?
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