Kaleigh Moore @kaleighf
Freelance content writer for top eCommerce SaaS businesses. Retail journalist @forbes. 1/3 of the Off The Clock podcast: https://t.co/IFvDg8RYCW KaleighMoore.com/speaking Illinois, USA Joined April 2009-
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People who work with freelance writers, designers, creatives: THIS is what unhelpful feedback looks like. I recently got into why feedback is such a point of struggle for both parties: kaleighmoore.com/blog/2024/4/22…
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Highly reccomend the new @Khruangbin album for background work music open.spotify.com/album/1PeC1ckD…
I stg all the Europeans I work with are *so chill* about work and go on holiday every 8 weeks or so They're doing it right
I think brands would be so furious if they knew how many PR people send broken links in their pitches
For an article: What's your #1 tip for brands who want to get their affiliate marketing program off the ground? This could be via Shopify Collabs or some other means...what would you recommend to get the program rolling?
I can't explain to you how much joy I get from building a super detailed writing brief
I was asked this Q yesterday and it's a good one: What's your favorite part of your daily routine? What's yours?
Kaleigh Moore retweeted
There is no such thing as overcommunication. But... there is such a thing as efficient communication. This is *exactly* the kind of feedback that helps everyone, not just the writers. 👇 @kaleighf WOW 🙌🏼
There is no such thing as overcommunication. But... there is such a thing as efficient communication. This is *exactly* the kind of feedback that helps everyone, not just the writers. 👇 @kaleighf WOW 🙌🏼
On Earth Day, @REI is working to hold itself and its retail partners to higher ethical and sustainability standards: forbes.com/sites/kaleighm…
Life as a woman is constantly being told to “just be happy” with the subtext being “as long as it fits the confines of what everybody close to you wants/needs”
Kaleigh Moore retweeted
you wouldn’t last an hour in the asylum where they raised me
I’m a doggie girl, in a doggie world
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THANK UUUUU
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@kaleighf It is. Unfortunately, it doesn’t seem like these platforms are being super cautious about vetting influencers. I basically have to go one by one and look at their Instagram feeds.
@kaleighf Another thing I look out for is constant product posts. Like, one after another. To me, it’s signals that the influencer is just, doing a money grab and isn’t being super authentic about really loving products.
@kaleighf I love Vonnegut, but not read this one yet!
@kaleighf We’re really good in the US at driving economic growth. Kind of ridiculous how much of the world’s GDP comes from one country. visualcapitalist.com/u-s-share-of-g…
@kaleighf That's my favorite Vonnegut -- and he has so many good books.
@kaleighf There are so many little things PR people do that give us such a bad name: non-personalized pitches, wrong/misspelled names, broken links... And the worst thing about it is this is all SO easily fixed by a simple review before sending!
Hot take? I don't think anyone is looking for an entry-level or mid-level writer. I think that just means they want to pay lower rates. It's also very hard to quantify "mid-level." No one will publish a "mid-level" piece.
@kaleighf send emails to customers who left 5 star reviews, asking if they're interested in making $$ supporting a product/brand they love, then onboard them to your respective affiliate solution of choice
@kaleighf Do your best to be mindful of the affiliate channel overlapping with your other marketing efforts. Affiliate marketing tends to severely cloud attribution, so consider isolating it if possible.
@kaleighf Running into this now actually. My copy isn't what they want, but rather than break it down and go over, they just changed it with a "review changes for the next time you write". Ummm. ok... I don't even know what you changed from the original to be honest.
@davegerhardt thank you for reinforcing that me applying sunscreen and gua sha’ing my boyfriend’s face with him every day is normal behavior
@kaleighf 2/2 gift initially and then I’ve joined Awin so will be linking to LTK next month but it will still all be personal outreach and relationship building- same as I do w press
@kaleighf Personally Shopify is not worth it. I’ve spoken to quite a few influencers and creators who just won’t use it as they need everything all in one place. I start by finding people who i think will resonate with my audience, follow and engage with them then start chatting and 1/2
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