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Digiday @Digiday

Authority, insight, and honesty on digital media and marketing. digiday.com New York Joined February 2009
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Digiday @Digiday

9 hours ago

The instinctive digital savviness of Gen Z means brands are working hard to deliver seamless digital customer experiences for this demographic. Sponsored by Acxiom. buff.ly/4b1Z4Dn

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Digiday @Digiday

10 hours ago

Adobe released a third generation of its Firefly AI image model to power new capabilities for creating and generating images. buff.ly/3QkD7aC

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Digiday @Digiday

11 hours ago

This week’s Digiday+ Research Briefing examines how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, and more. buff.ly/3UybJIE

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Digiday @Digiday

12 hours ago

Influencer agency Billion Dollar Boy is launching a creator community membership as it expands its consultative services and partnerships, Digiday has learned. buff.ly/3QkBLN7

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Digiday @Digiday

13 hours ago

As FaZe Clan looks to escape the difficulties it experienced in the public market, its greatest strength might be a business unit that was already in action well before the acquisition: its product licensing business. buff.ly/3UhGoJ3

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Digiday @Digiday

14 hours ago

Here, Digiday considers the arguments for and against marketers relying on organic social. buff.ly/3U98Hcq

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Digiday @Digiday

15 hours ago

Tentpole events and franchises are helping publishers lock in advertising revenue. More in this Digiday+ Media Briefing. buff.ly/3JCJUIZ

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Digiday @Digiday

16 hours ago

When it comes to the TikTok "divestment or ban" bill, marketers are worried. But most are not too panicked about the outcome — at least not yet. buff.ly/3wc60yP

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Digiday @Digiday

17 hours ago

Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late. buff.ly/44dTJXk

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Digiday @Digiday

a day ago

Advertisers are using data clean rooms to understand customer behavior and increase transparency without sacrificing security. Sponsored by CVS Media Exchange. buff.ly/3VYxgv1

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Digiday @Digiday

a day ago

As publishers grapple with algorithmic changes and the final deprecation of cookies, they’re adding total revenue management to their lists. Sponsored by Piano. buff.ly/4ddJqGy

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Digiday @Digiday

a day ago

Many brand leaders wish beauty industry insiders were more forthcoming with their current hurdles when it comes to sustainability. buff.ly/3UgrSRs

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Digiday @Digiday

a day ago

In episode one of the third season of our podcast The Return, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce. buff.ly/4aPsEvR

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Digiday @Digiday

2 days ago

Sports games are attractive to game publishers because they are able to reach beyond the usual gaming audience to better capture the attention of non-gamers who are fans of traditional sports. buff.ly/4dd2nJv

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Digiday @Digiday

2 days ago

Fast-casual restaurant chain Cava has been in growth mode over the past year and is leaning into streaming ads in an effort to boost brand awareness. buff.ly/49SzbF5

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Digiday @Digiday

2 days ago

This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. buff.ly/3Uu0cdg

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Digiday @Digiday

2 days ago

As the TikTok ban threatens the social media ecosystem, agency execs debate investing in the fediverse. buff.ly/3Wcj0yW

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Digiday @Digiday

2 days ago

This week’s Digiday+ Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry. buff.ly/3QjtQPX

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Digiday @Digiday

2 days ago

Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists — does it make sense for businesses to continue to appoint new czars with every new trend? buff.ly/3xQZbDo

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Digiday @Digiday

2 days ago

The second installment of marketing, media and tech tentpole aspirant Possible 2024 wrapped up last week, and for all intents and purposes it appeared to avoid the sophomore slump that often accompanies year-two efforts. buff.ly/3UvqbB6

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