Marketing Week @MarketingWeekEd
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers. https://t.co/q2ZzNPHJ5q marketingweek.com London Joined March 2009-
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From Andrew Tenzer: Marketers need to accept they are no more empathetic than anyone else Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else. marketingweek.com/andrew-tenzer-…
Nestlé steps up innovation after ‘less energy’ devoted to it during inflation The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels. marketingweek.com/nestle-innovat…
.@Morrisons’ CMO on its mission to win customers back Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”. marketingweek.com/morrisons-cmo-…
If you had to guess, what would you say is the biggest transition content marketers face right now? Would you name generative AI? Tight budgets? Expanding channels? Here is how the role of content is changing for 2024: marketingweek.com/how-the-role-o… #spon @HubSpot
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift. marketingweek.com/consumer-confi…
Is it time for marketers to become financially fluent? Is a lack of financial savvy holding marketers back from ascending to the top jobs in business? marketingweek.com/financially-fl…
.@Unilever CEO: More focused business is delivering ‘improved’ growth Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news” > marketingweek.com/unilever-focus…
In the second of five featured sectors in this year’s CX50 list, below we reveal the names of 10 customer experience professionals who have stood out from their peers as high achievers and thought leaders at financial brands. marketingweek.com/cx50-2024-fina… #cx50 @Cognizant @Adobe
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer marketingweek.com/sainsburys-gro…
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC marketingweek.com/uk-ad-spend-re…
Enter the Marketing Week Awards and unlock unparalleled recognition for your innovative campaigns, game-changing strategies, and outstanding creativity. Submission deadline is less than a week today! ow.ly/qPRC50RnSa2 #MWAwards24
Lego brand director: Purpose drives pricing power Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity marketingweek.com/lego-inclusivi…
.@Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness > marketingweek.com/wise-build-awa…
Effective succession planning plays a critical role in the development of marketing teams and the growth of brands. However, it’s not always top of the agenda for CMOs who may be looking to deliver at short-term growth over long term gains > marketingweek.com/cmos-successio…
Nationwide's Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment” > marketingweek.com/nationwide-adv…
Retail media spend up 12% in 2023 as digital landscape shifts Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC. marketingweek.com/retail-media-s…
Dr Martens brand boss: Marketing can ‘get in the way’ of product Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product. marketingweek.com/dr-martens-bra…
The expectations of marketers have shifted. If at one time soft skills like creativity, communication and collaboration were prioritised by brands, now the capacity to crunch massive are often what marketers are judged on now marketingweek.com/marketing-soft…
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume > marketingweek.com/advertising-dr…
Skill gaps in teams? What about marketing leaders? Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means > marketingweek.com/senior-markete…
ADWEEK @Adweek
691K Followers 26K Following All the news, insights and inspiration you need to know in advertising, marketing and media.
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Hear from our own Andrew Park on the capabilities of #VirtualProduction, how it has evolved, and the benefits it brings over traditional shoots – featured in both @CreativeReview and @MarketingWeekEd ✨ bit.ly/3SpObEY & bit.ly/3S4SmV0 #marketing #film
We are thrilled to celebrate winning with @BBHblacksheep the Charities and Non-Profit category at the @MarketingWeekEd awards for our #MarkedAsUnsafe campaign! A huge congratulation to @BBHblacksheep for also winning marketing agency of the year!💗
Last night we took home a win in Charities & Non-Profit at the @MarketingWeekEd Awards for our #MarkedAsUnsafe campaign with @RefugeCharity. We couldn’t be prouder. #MWAwards
We've won at the @MarketingWeekEd Awards for the third year in a row! 🎉 Our work for @scottishwater’s ‘Top Up From The Tap’ campaign took the honours this year in the 'best regulated industries' category. 👏 Let’s #TopUpFromTheTap and raise a toast to a fantastic victory! 🚰
Fantastic to be at the @MarketingWeekEd awards this evening with @PwC_UK shortlisted for 3 awards 🏆 Great recognition of #b2bmarketing across the industry and a fantastic team effort across an amazing @PwC_UK Sales and Marketing team. #mwawards23
.@MarketingWeekEd Consumer Campaign Of The Year - 'No Bounty' - @TaylorHerringUK for Mars Wrigley #mwawards23
This year's @MarketingWeekEd - #FestivalofMarketing was a true reminder that we are in a people business. Marketing Manager, Meg Drysdale, shares her three takeaways from the #London conference headlandconsultancy.com/insight/three-…
Thrilled to be shortlisted at @MarketingWeekEd Awards in the content category for our Super Surgeons campaign with @macmillancancer @Channel4 So proud that our work on such an important topic has been continually recognised across the industry. Stay tuned for Nov👀 #MWAwards
Great to see our work on the @Wickes Missions & Motivations Engine recognised on 2 award shortlists – Best Industry Campaign at the @TheCIM_mark Global Marketing Excellence Awards and the B2B prize at this year’s @MarketingWeekEd Awards 🏆 #marketing #awards
We’ve been shortlisted! The talented teams at Tangerine have been working hard putting our clients at the centre of attention, and have been shortlisted for not one, not two, but three @MarketingWeekEd awards! Massive congratulations to everyone involved 🏆
We’re thrilled to see our work with @EpsonUK has been shortlisted at the @MarketingWeekEd Awards for Best Use of Segmentation!🙌 A huge congrats to the team 👏
We are thrilled to announce that we have been nominated for THREE @MarketingWeekEd awards for our work with @ScaniaUK and their innovative service, Scania Go 🤞🤞🤞 1/3
Showing up on that shortlist 🥂 Our crazy Christmas campaign for @tacobelluk has been shortlisted at the @MarketingWeekEd awards. Throw it back and learn all about 'Merry Christmas from Taco Bell' here: lnkd.in/epfmqte2 #Shortlisted #MarketingWeek
We're delighted to share that RILA GLOBAL CONSULTING has been selected as a finalist for the @MarketingWeekEd Awards 2023 for our work with the luxury beauty brand @evelom! #consumerinsights #sociallistening #rilaglobalconsulting #marketingweek #marketingweek2023 #marketresearch
It’s what you do with it that counts. 🐟&🐿️ #FishAndChipmunk ps. Marketing Week, it’s …Gasp! not Gasp! we’ve been through this before cc @Gasp_4
Next up in our nominees, we have the category of 'Best use of a small budget'. Congratulations to: @AGinsight, @TheBHF, Emma Sleep, @fspfunerals, @MOJUofficial, @tacobelluk, and @WildRefill! marketingweek.com/event/marketin… #MWAwards23
Excited to share that our 'How to Win Funds and Influence Pipeline' work for our fantastic client @GlobalNTT has been shortlisted for this year's @MarketingWeekEd Awards! It's the first time Marketing Week has included an ABM category, we're thrilled to be an inaugural finalist!
Back from annual leave to some lovely news - the #Tomorrowx3 hardback campaign has been shortlisted for the #MarketingWeekAwards 2023 🌊
Kraft Heinz, Tesco and ITV top Marketing Week Awards shortlist HSBC, Specsavers, Trainline and the BBC have also racked up multiple nominations for the 2023 Marketing Week Awards, while VCCP, BBH, and Mother are among the most shortlisted agencies. marketingweek.com/marketing-week…
Brilliant brand insights from Margaret Jobling, CMO at Natwest this morning at @MarketingWeekEd #LeadershipSummit2023
Looking forward to moving kicking off @MarketingWeekEd #LeadershipSummit2023 @Oystertweet
The revolving door is spinning a little faster for #CMOs. Average tenure is down to 3.3 years in advertising, 4.1 in B2C and 4.4 in B2B, according to @MarketingWeekEd – so #marketers must make sure they justify their place at the C‘s Top Table... ow.ly/AfLC50Oj9lz
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