Phoebe Bain @notnotphoebe
Senior Reporter @adage // Past: started @marketingbrew for @morningbrew @businessinsider @socialmedia2day // ✍🏻 @cosmopolitan @elitedaily // Views my own New York, NY Joined February 2017-
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Here’s what @bumble was teasing with its cryptic Instagram posts of antique paintings and snoozing ladies: adage.com/article/digita…
When large companies acquire DTC brands, the “disruptive efforts that put these brands on the map” tend to be replaced by “more distribution” and “retail basically becomes the new marketing tool,” @MikeDuda told @adage. Read the full story here. adage.com/article/market…
It was...a big week in DTC land! I recapped the biggest news of the past few days for @adage below: adage.com/article/market…
With Foxtrot's closure, a page of the DTC-to-retail playbook has been ripped out. “This closure will definitely impact buzzy DTC brands’ ability to scale into stores,” one exec said. What Foxtrot's closure means for DTC brands is my latest for @adage 🦊 adage.com/article/market…
Glossier and Rare Beauty are both exploring sales—here's what could happen to their marketing if they get acquired: My latest for @adage below: adage.com/article/market… @glossier @rarebeauty
There's more money in the creator economy than ever before—so why are influencer marketing agencies struggling? Find out in my latest for @adage with @gillianfollett below: adage.com/article/digita…
Taylor Swift’s new album—how @Sephora, @sweetgreen and other brands are reacting to "The Tortured Poets Department" My latest for @adage is below: adage.com/article/market…
I wrote about the brands tapping into the #TSTTPD hype while singing the new lyrics "YOU'RE NOT DYLAN THOMAS, I'M NOT PATTI SMITH, THIS AIN'T THE CHELSEA HOTEL" and getting especially excited about the libraries who made @taylorswift13 posts today. adage.com/article/market…
Most shocking part of #THETORTUEDPOETSDEPARTMENT is that Taylor Swift knows the band The Starting Line #emokid
my qualifications? well, my tweet was once featured as “tweet of the week” by @adage….
The Carlyle Group is selling DTC clean beauty brand Beautycounter back to its founder Gregg Renfrew, a Carlyle spokesperson confirmed to Ad Age. adage.com/article/market…
Breaking: DTC clean beauty brand Beautycounter is being sold back to its founder amid industry headwinds. The news comes soon after Ulta's CEO warned of a beauty industry slowdown. More in my latest for @adage: adage.com/article/market… @beautycounterhq @ultabeauty
From BCFM to DTC 1.0, Ad Age clears up the murky waters of DTC industry jargon by compiling answers in the form of a DTC glossary. adage.com/article/market…
Pregnancy + baby brand @hellofridamom cast some unexpected stars in its latest campaign: Adult film stars, to be exact. Find out why in my latest for @adage below: adage.com/creativity/wor…
Dove’s latest anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary. adage.com/article/market…
My favorite part is that Phoebe included dropshipping. All companies should have glossaries for what they cover. (Loved contributing to this!)
My favorite part is that Phoebe included dropshipping. All companies should have glossaries for what they cover. (Loved contributing to this!)
An essential guide from Phoebe on the many acronyms we know and love in DTC world!
An essential guide from Phoebe on the many acronyms we know and love in DTC world!
Jack Appleby @jappleby
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399 Followers 8K Following 🤴Edsøn Líma CEØ 0017XVi! ...™ 👑👀👽🌐E™✈️🚀🛰 •|🌐ETEC___ 📊Bolsa de Valores @YahooFinance 📉💹🏧 @CasaReal 👸E👸🏻ML👸🏽ELEcom Sax 🏆 @SaxtonDigital
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857 Followers 5K Following الحمد لله سبحان الله الله أكبر الإسلام دين مسلم👉 فقط دين الإسلام 🇸🇦 هو الذي يؤدي إلى النجاح هنا وفي الآخرة ❤ السلام والجنة❤Cutline Communication.. @cutline
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3K Followers 1K Following Senior multiplatform editor @washingtonpost.Mary MacCarthy @MaryMacCarthy
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820 Followers 2K Following early-stage investor in digital media and consumer techConnie Loizos @Cookie
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2K Followers 387 Following Trust Fund is an early-stage venture fund investing in companies that help people start and build businesses. Founded by @sophiaamoruso.Reading @Jezebel in my cubicle in my twenties made me want to be a writer, so I'm thrilled to share my first article for them on a vitally important topic: ravioli portions. jezebel.com/raviolis-day-o…
Ravioli’s Day of Reckoning Has Arrived jezebel.com/raviolis-day-o…
hbo has been letting too much time pass between Sunday night bangers
reupping my @PuckNews subscription because of @lapresmidi
For InStyle, I spent an hour with #JuliaFox gossiping about style, work ethic, and the business of being a celebrity. instyle.com/julia-fox-inte…
When large companies acquire DTC brands, the “disruptive efforts that put these brands on the map” tend to be replaced by “more distribution” and “retail basically becomes the new marketing tool,” @MikeDuda told @adage. Read the full story here. adage.com/article/market…
Today's my first day as a senior reporter on Yahoo's entertainment & culture team!! I'll still be writing about internet culture, but also covering more movies + tv + music + celebrity CULTURE stuff at large. I'm so happy!!
Big Black Mirror vibes 👀 TikTok influencer, Rheg, left an after party because of THESE signs. Joke or not, I think it’s pretty distasteful and icky from REVOLE & Pizzaslime.
@notnotphoebe @adage This is my favorite column in any trade!
@taylorswift13 released her newest album last Friday and brands are joining in on the buzz, whether it is deals, or posting about it on social media. @notnotphoebe did a great job covering the brands involved: adage.com/article/market… #taylorswift #brand #ttpd
NEW: @GOMediaInc has sold @TheOnion to a new Chicago based firm called Global Tetrahedron — The site’s new owners have agreed to keep The Onion’s entire staff intact and in Chicago Note from CEO Jim Spanfeller to staff below:
There is not as much push on younger women within the vc ecosystem intellectually as there is operationally (events, marketing, filler content, etc. ) for funds.
@notnotphoebe @adage I'm unable to pm you ... So ... @dave_stickland was recently telling me about his new role at DTC @ilovepopsmith. Interesting stuff. He's a bit shy so don't know but he would make a good feature subject.
@jaycaspiankang Unrelated but the Chappaqua line at the end is masterful
Hate Read #22: I hate the media class complaining about class ..... deezlinks.com/p/youre-alread…