Zoe Scaman @zoescaman
Founder @ Bodacious, a strategy studio ⚡️💬 fandoms, creators, brands, emerging technologies + entertainment linktr.ee/zoescaman London, UK Joined June 2008-
Tweets31K
-
Followers37K
-
Following1K
-
Likes29K
Holy moley! I think Zoe is onto a great insight here. The full thread is compelling.
Holy moley! I think Zoe is onto a great insight here. The full thread is compelling.
Loving the Bumble re-launch on Instagram so far - a recognition of the exhausting & generally awful state of online dating. + the merch is 🔥 However, it does seem like it's all talk & no action, with the app/experience staying basically the same. instagram.com/bumble/
Finally got around to reading this and urgh, I feel like I've been punched in the face. Incredibly powerful, moving & tragic. Take the time to sit with this. It's important. afterbabel.com/p/a-time-we-ne…
Excited to be chatting to the Minecraft team this week, giving them an insiders debrief on our Creation Generation research - exploring how creation games such as theirs are reinventing the learning & creativity landscape for Gen Alpha.
A great piece on how the rise of running is giving way to new run-centric placemaking approaches; allowing brands to lean into & help shape neighbourhoods & communities with bricks & mortar spaces built around shared spaces & services. patter.substack.com/p/patter-08-fu…
I asked this question of ChatGPT earlier today and honestly, the response was 'meh' at best. It's still such an unexplored space, but one that will become increasingly urgent. I don't know the answer yet, but I think more brands and marketers should be prioritising it.
I love this vision for AI from Roblox's AI lead: pocketgamer.biz/interview/8386…
Aisha @aishamadeit
24K Followers 6K Following art director, currently @72andSunny // https://t.co/KtbD4lN21O // curator of https://t.co/XVfbGx9HIB // tweets are my own and not those of my employer, etcR/GA @RGA
191K Followers 3K Following We design businesses and brands for a more human future. Tweets by @chapinc.Amy Charlotte Kean @keano81
21K Followers 5K Following Cult leader. Sociologist. CEO of Good Shout & author of The Little Girl Who Gave Zero Fucks. Cultures editor @shotscreative. Co-creator @theDICEcharterNathalie Gordon @awlilnatty
21K Followers 1K Following She/Her | Creative Partner | The storm before the calm | Once went viral over an orange | Former blue ticker |Michael J. Miraflor @michaelmiraflor
22K Followers 5K Following strategy/marketing/ads/brands/trends. @HannahGreyVC. ex-agency. art. culture. music. travel. retail. fashion. tech. @UCBerkeley & BSCL alum. views=mine 🇵🇭🇺🇸Vikki Ross @VikkiRossWrites
34K Followers 674 Following Copywriter. Brand & TOV Consultant. Created #CopywritersUnite and @copynights to connect copywriters worldwide. Often on a #CopySafari or pushing #BlandBook🇺🇦 David Griner.. @griner
41K Followers 12K Following Co-founder of @LadderOrg, a nonprofit working to make creative careers more accessible and inclusive.Rob Campbell @Robertc1970
18K Followers 8K Following Positive pessimist. Also a Forest fan. Probably connected. Ex-Cynic, Wieden+Kennedy & R/GA. Now at Colenso, Weigel/Campbell & Metallica.derek walker @dereklwalker
11K Followers 3K Following I'm chief instigator, janitor, secretary and mailroom person for brown and browner advertising.Will Humphrey - @left.. @Will_Humphrey
13K Followers 7K Following Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.Brianne Fleming @brianne2k
29K Followers 6K Following I tweet about brands & boy bands 💗 Host of the Making the Brand podcast and #PopChat🎙️ Marketing instructor @UF, pop culture fangirl, creator #KTBSPA #UCFrichard huntington - .. @adliterate
14K Followers 1K Following High octane brand strategist. Strategy is clarity. Author of Feral Thinking. strategy at Saatchi & Saatchi. details on Upriser at https://t.co/vntPLXa28iJon-Stephen Stansel @jsstansel
31K Followers 1K Following I say it louder for the folks in back. Founder @Saturn9Media 🪐Freelance social on @InvincibleHQ & more | Prev: @OfficialAvatar & @LOTRonPrime for @ChaoticGoodcindygallop.eth @cindygallop
87K Followers 4K Following I like to blow shit up. I am the Michael Bay of business.chi @ChiThukral
23K Followers 2K Following @forbes 30u30 | social media @hubspot | words in @adweek | prev: @yankodesign | founder: that’s what chi said inc. | shop👇Nick Ellis @Nickhalo01
7K Followers 1K Following Creative Partner & Founder of @halostudio_love / Certified B Corp / brand strategist / creative director / speaker / https://t.co/Jr80J29bHfClaire @clairestrickett
8K Followers 2K Following Brand strategy director at @Anomaly, cat serf, and sometime food/wine writerShann Biglione @LeShann
10K Followers 1K Following Co-founder | Signal AI x KELP, the GPS for corporate reputation Co-host: The Overthinkers | pods + Spotify Ex-CSO Publicis, Digital Mktg Disney 🇫🇷Alison Pegg @alison_pegg
1K Followers 690 Following Digital @nationwidekids | Prev @BlueJacketsNHL @QuickenLoans @DispatchAlerts Proud Canadian. Tweets are my own.Sara Campbell @tinyrevver
2K Followers 537 Following tending the fire inside 🔥🔥🔥 writing Tiny Revolutions ❤️ & 💪 @0xFoster @angelcityzenminervina polo @minervina2000
452 Followers 2K Following De todo un poco .... #viajes #curiosidades #tecnologia #motivación #economíaDesign innovative thi.. @InnovateSysTKNG
16 Followers 507 Following CIM Associate & American Marketing Association Member - Innovative MarketerFil P @fpensa_pisces3
12 Followers 861 Following Married to my soulmate. Love of life and family. Family Educator SCSKristine Anne @gonzaleskaye1
0 Followers 29 FollowingLucyJameson4145 @jameson4145
0 Followers 3 FollowingLogeion Band @LogeionBand
80 Followers 751 Following I Logeion nascono nel 2019 da un evento non fortuito. Luca Lenzini (voce, piano, synth, chitarre) Marco Capotosto (drum, percussion) Lorenzo Vitale (basso)爱吃番茄炒蛋 @erictyf199312
0 Followers 17 FollowingShadow @0Nothere007
0 Followers 2K FollowingJames McKinney @jmckinney2323
1K Followers 4K Following Traveler, bartender, Ohio State fan, Boston Terrier owner, craft beer enthusiast, techie, coffee junkiePurushottam. k Mr Bha.. @mr_bharatwala
665 Followers 4K Following wrriter ....✍️🇮🇳 & Buisness owner Tour and Travelせんのはらきく.. @noharakiku94450
6 Followers 236 FollowingLily Murphy @LilyMurphy12338
0 Followers 2 Followingdavecreativo @davecreativo
4 Followers 92 Following Desahogo, ideas, pensamientos y recomendaciones #AúnNadieLasLee 🤣🍷MavisParker @dfks80RJZya6Z7
4 Followers 126 FollowingNoraNeedham @sHJtKu76hY1U9M
5 Followers 235 FollowingJT @SummerlinJTLV
1K Followers 5K FollowingRhiannon Davies @RhiCeriDavies
1K Followers 991 Following Senior Creative Strategy Director @jellyfishglobal, ex @netflix, @burberry. Equestrian content creator | she/herᎶ㇄ə𝓝𝓝 �.. @nightwatchman
1K Followers 2K Following I write ads and fun stuff, follow Collingwood and play 🏏 for the Abbotsford Anglers. Have read all of Ulysses twice. To live's to fly.whaelshark @halcrowma
429 Followers 6K Followingclubclick.online @atclubclick
9K Followers 2K Following hello internet music and media or media and music ?Wanderer @j9y6HalD8bSmnNJ
58 Followers 1K Following I am a lively and cheerful girl who would like to meet a good friend.Elon Musk @EMusk1625
151 Followers 604 Following Founder and Chief Engineer at SpaceX🚀; angel investor📊, CEO, and product architect of Tesla🚗🚘; co-founder of Neuralink and OpenAI, Inc.Vladimir Vasic @Vladimir_vasic_
8 Followers 48 FollowingEndless Roaming @endless_roaming
68K Followers 45K Following Posting photos using various camera phones taken during my travels around the world. Happy to answer any questions.Kaspar Vanitatum @kastatum
0 Followers 99 FollowingPutra Dewa @PutraDewa669304
9 Followers 212 FollowingRoss Brodie @RossBrodie
399 Followers 257 Following Follow me now before they ban me from this platformFYE.SLIME @brianfxke
172 Followers 3K FollowingStoicles @aj_artifex
63 Followers 179 Following Humanoid bot promoting truths and responsible leadership for a better future! #PositiveChange #ResponsibleLeadershipZachary Siegel @siegelzachary0
708 Followers 7K Following medical marijuana and medical cannabis are safer than alcohol and tobacco and drugsahlexshis @arw2735
0 Followers 15 Followingmalikyussy @malikyussy
4 Followers 150 Following 🇳🇬 from Nigeria living in edo state correctly in Auchi 💯✍️ Student of auchipolytechnicauchi studyLara Juanillo @dtblackbox
47K Followers 15K Following 🌟Author,HealthAI,25+yrs #health ins pricing guru.Sharing opinions w/ #CEO #CFO #HR #Unions to✂️ healthcare💵 but not #EEBenefits - Curious? DM 🇺🇸🇵🇭🇲🇽🇮🇸mis/ts3vi @mis_ts3vi
3 Followers 8 FollowingTall Vill @TallVill328204
0 Followers 338 Followingjoannieveilleux @joannievei68563
108 Followers 2K FollowingSure wins @Leeseunggi33641
99 Followers 2K Following $100k in a week with Baseball⚾ Basketball🏀 Soccer ⚽ Tennis 🎾 UFC MMA 🥊,Hockey, Prizepick, NFL 🏈 etc. WE OFFER 100% SURE FIXED GAMES NO CHANCE OF LOSSBurgerYummy @Yumm61529Burger
1 Followers 46 FollowingKerry Annejanette @Rubyannejanette
125 Followers 671 Following Hi I am passionate about raising money and awareness for those in need. I created P.U.P.S4Seniors and The Kindness Movement… Know Your Roots to help Humanity💜عبدالله الع.. @Abdullah_AlAbri
29K Followers 1K Following مدرب ومستشار في تطوير الشركات الصغيرة وإدارة المشاريع، #عمان #كتاب_كلمة #علم_النفس #علم_السلوك #الاقتصاد_السلوكي @omantechfund @RoyalAcademy_OM #Oman @Oman_MoFangela magaya 🐆 @felinesthoughts
91 Followers 326 FollowingAisha @aishamadeit
24K Followers 6K Following art director, currently @72andSunny // https://t.co/KtbD4lN21O // curator of https://t.co/XVfbGx9HIB // tweets are my own and not those of my employer, etcR/GA @RGA
191K Followers 3K Following We design businesses and brands for a more human future. Tweets by @chapinc.Amy Charlotte Kean @keano81
21K Followers 5K Following Cult leader. Sociologist. CEO of Good Shout & author of The Little Girl Who Gave Zero Fucks. Cultures editor @shotscreative. Co-creator @theDICEcharterNathalie Gordon @awlilnatty
21K Followers 1K Following She/Her | Creative Partner | The storm before the calm | Once went viral over an orange | Former blue ticker |Michael J. Miraflor @michaelmiraflor
22K Followers 5K Following strategy/marketing/ads/brands/trends. @HannahGreyVC. ex-agency. art. culture. music. travel. retail. fashion. tech. @UCBerkeley & BSCL alum. views=mine 🇵🇭🇺🇸Vikki Ross @VikkiRossWrites
34K Followers 674 Following Copywriter. Brand & TOV Consultant. Created #CopywritersUnite and @copynights to connect copywriters worldwide. Often on a #CopySafari or pushing #BlandBookRob Campbell @Robertc1970
18K Followers 8K Following Positive pessimist. Also a Forest fan. Probably connected. Ex-Cynic, Wieden+Kennedy & R/GA. Now at Colenso, Weigel/Campbell & Metallica.derek walker @dereklwalker
11K Followers 3K Following I'm chief instigator, janitor, secretary and mailroom person for brown and browner advertising.Will Humphrey - @left.. @Will_Humphrey
13K Followers 7K Following Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.Brianne Fleming @brianne2k
29K Followers 6K Following I tweet about brands & boy bands 💗 Host of the Making the Brand podcast and #PopChat🎙️ Marketing instructor @UF, pop culture fangirl, creator #KTBSPA #UCFrichard huntington - .. @adliterate
14K Followers 1K Following High octane brand strategist. Strategy is clarity. Author of Feral Thinking. strategy at Saatchi & Saatchi. details on Upriser at https://t.co/vntPLXa28icindygallop.eth @cindygallop
87K Followers 4K Following I like to blow shit up. I am the Michael Bay of business.Nick Ellis @Nickhalo01
7K Followers 1K Following Creative Partner & Founder of @halostudio_love / Certified B Corp / brand strategist / creative director / speaker / https://t.co/Jr80J29bHfClaire @clairestrickett
8K Followers 2K Following Brand strategy director at @Anomaly, cat serf, and sometime food/wine writerShann Biglione @LeShann
10K Followers 1K Following Co-founder | Signal AI x KELP, the GPS for corporate reputation Co-host: The Overthinkers | pods + Spotify Ex-CSO Publicis, Digital Mktg Disney 🇫🇷Victoria Buchanan @VictoriaFutures
8K Followers 2K Following Critical Optimist. Asking questions, analysing stuff and quoting rap lyrics. Cultural and societal insights @nike. Making the future happen. musings my ownGuillaume Huin @HuinGuillaume
20K Followers 5K Following Senior Marketing Director @McDonalds 🇺🇸 Ex-Head of SocialDave Harland @wordmancopy
16K Followers 3K Following The Word Man. Copywriter. Messabouter. Confuser of scammers. Nephew of Uncle Tony. Get my FREE, semi-famous, fully-silly fortnightly email... https://t.co/k1tnrb89WdFreya India @freyaindiaa
14K Followers 999 Following Columnist @Quillette. Subscribe to GIRLS: https://t.co/J734uIB2lFCOPA90 @Copa90
226K Followers 4K Following Welcome to the home of global football fan culture, COPA90 is how football feels.Walton Foundation @WaltonFamilyFdn
25K Followers 2K Following The Walton Family Foundation is, at its core, a family-led foundation, working to create access to opportunity for people and communities.the hume collective �.. @wearehume
9K Followers 343 Following onchain record label. home of @angelbabyFanatics @Fanatics
107K Followers 2K Following Serving sports fans around the world across their digital journey (Buy, Collect, Bet) 🏈⚾🏀🏒⚽⛳🏎️🃏🎰a16z crypto @a16zcrypto
97K Followers 414 Following We back bold entrepreneurs building the next internet. Order Read Write Own by @cdixon: https://t.co/Q5gmAT67WGJana @janabobosik
1K Followers 522 Following Co-founder @kikiworld_ 🪩💅🏼, CEO @twelve_o1 . It’s tomorrow somew(here).KIKI World @kikiworld_
2K Followers 239 Following The first beauty platform that lets you decide what we make 🚀Mustafa Suleyman @mustafasuleyman
131K Followers 536 Following CEO, Microsoft AI | Author: The Coming Wave | Past: Co-founder, @InflectionAI & @GoogleDeepMindLauren Thermos @loznado
968 Followers 2K Following marketing + common sense • integrated marketing @elfcosmetics • co-founder @cutthecrap_nyc • subscribe for no BS marketing commentary 🙊James Denman @thekingmob
2K Followers 1K Following SVP Global Brand Strategy. Brand Builder and Marketer for Fashion, Luxury and Retail Brands. New York-based, London-bred. Moderate banter.Tim Hwang @timhwang
18K Followers 1K Following for me, the action is the juice / letter: https://t.co/Taapwkm4wM / proprietor: https://t.co/LR6pUYuhsU / co-founder: https://t.co/8AtNLBdZI6Sterling Crispin 🕊.. @sterlingcrispin
39K Followers 5K Following Art + Code / Researcher @DelComplex / Partner @Helen_Crispin_ / prev 9+years in AR VR, Specs @Snap, Neurotechnology for VisionPro @AppleMartha Owen @martha_eowen
304 Followers 715 Following Developing documentaries, currently @grainmediaJessica Peltz Zatulov.. @jessicapeltz
6K Followers 2K Following Founding Partner @HannahGreyVC | Co-creator @women_vc | Member @jpegmorganxyz | New Yorker | Optimist | Proud Wife & Mama✨Kings League World @_KingsWorld
33K Followers 29 Following Official Kings League account in English 🌎 🇪🇸 @KingsLeague | 🌎 @kingsleague_am | 🇧🇷 @Kings_LeagueBR | 🇫🇷 @KingsLeague_FR | 🇩🇪 @KingsLeagueDEUAlexey Navalny @navalny
3.0M Followers 1K Following Основатель Фонда борьбы с коррупцией, лидер партии Россия Будущего.Dunked Cookie @DunkedCookie
4K Followers 2K Following Co-founder Uncaged | Advertising & Marketing Maverick | Brand & Customer Experience Buff | Web3 Values & Technology Enthusiast | Prev: Partner BBHKeiichi Matsuda @keiichiban
19K Followers 1K Following Future-facing Designer. Director of @liquidcity_Liquid City @LiquidCity_
2K Followers 134 Following Design for New Realities. Play @overbeast_world | Wol: https://t.co/8XRvisOIZW | Agents: https://t.co/WKnLAPnKpE Join our Discord: https://t.co/czqMb7NVpcMarques Brownlee @MKBHD
6.2M Followers 472 Following Web Video Producer | ⋈ | Pro Ultimate Frisbee Player | Host of @WVFRM @TheStudioPat McGrath @patmcgrathreal
815K Followers 785 Following Makeup Artist. THE #1 PERFECT RED IS BACK IN STOCK 💄Betsy Flanagan @betsyflanagan
2K Followers 3K Following Teach Leadership @UCBerkeley and Negotiation @Stanford. Formerly led Coaching & Women's Leadership @Twitter. #WomensHealth #BLM #LoveIsLoveDr Grace Kite 🪁 @Grace_Kite
3K Followers 714 Following Economist and founder of @magicnumbersco and @magicworksco - people friendly analytics and practical training to help marketers drive growth.Michael Corcoran @lemachine
7K Followers 4K Following Boos don't block dunks. Ex Head of Social at @Ryanair NOW Managing Partner of @frankly_SoMe . WTF is that? I'm figuring that out on the fly.jenny chang 🍉 (she.. @jayemsey
870 Followers 642 Following inactive here because the person who bought it is a pathetic narcissist—find my work/thoughts at the link ↓Robert Scoble @Scobleizer
504K Followers 68K Following Follow me on my new podcast with AI startups, Unaligned. Tech industry color commentator since 1993. Author/Blogger. Former strategist @Microsoft.BPI @bpi_music
63K Followers 2K Following Promoting British music. Represent UK record labels, organise @BRITs, @MercuryPrize & more, co-own @officialcharts & run #BRITcertifiedJames Blunt @JamesBlunt
2.2M Followers 100 Following Cockney rhyming slang for the good stuff; Proof that one song is all you need. New album "Who We Used To Be" out now. On tour in 2024.Andy George @_andygeorge
1K Followers 2K Following Founder and creative director of @_HeartsandMinds. Are we nearly there yet?Anthropic @AnthropicAI
262K Followers 26 Following We're an AI safety and research company that builds reliable, interpretable, and steerable AI systems. Talk to our AI assistant Claude at https://t.co/aRbQ97uk4d.Steve Martin @MCSaatchiSteveM
8K Followers 2K Following Global CEO M&C Saatchi Sport & Entertainment. 7-time BTSIA Agency of Year. 2022 UK Sponsorship Agency of the Year. 1st inductee to UK Sponsorship Hall of Fame.Jonny McGrath-Smith @jonnymcgs
2K Followers 1K Following Strategy at the @LEGO_Group || Supperclub cook, hobby collector and glorified people watcherA24 @A24
1.9M Followers 1K Following 𝐍𝐎𝐖 𝐏𝐋𝐀𝐘𝐈𝐍𝐆: Civil War, The Sympathizer, Love Lies Bleeding 𝐂𝐎𝐌𝐈𝐍𝐆 𝐒𝐎𝐎𝐍: I Saw the TV Glow, MaXXXine & moreDubit @dubit
4K Followers 2K Following 🏆 Multi-Award Winning Games Development Studio 🚀 Metaverse | Retail | Rewards | KidsBrendan McCord 🤔 @mbrendan1
3K Followers 3K Following Towards a more rational, humanistic, & philosophical “third way” for technology @Cosmos_Inst. 2x AI startup exits, DoD AI, 610 days underwaterHumane @Humane
109K Followers 3 Following The small tech company with the eclipse logo. Order your Ai Pin today: https://t.co/w6NwmmThsOOpenAI @OpenAI
3.4M Followers 0 Following OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity. We’re hiring: https://t.co/dJGr6LgzPABen Francis MBE @BenFrancis1992
53K Followers 147 Following @Gymshark founder & CEO. Instagram: https://t.co/dgbjZgU5Fv… YouTube: https://t.co/M2EAw2lGNa… TikTok: https://t.co/gextJjxBmG…Noel Mack @NoelMack
5K Followers 1K Following Gymshark CBO, Ex-music-maker, frequent tweeter. Views are my own.Alex Heath @alexeheath
59K Followers 4K Following deputy editor @verge and author of Command Line, a newsletter about the tech industry’s inside conversation https://t.co/1Y9gWlFJbFSophie Gallagher @SCFGallagher
13K Followers 2K Following Dep Head of Feats & Lifestyle @theipaper | Award-winning writer @BBCNews @guardian @thetimes @huffpostuk @FT | Author #HowMenCanHelp | Cyber flashing expertOwen Jones @OwenJones84
1.1M Followers 6K Following Socialist, antifascist, writer in various places, geriatric millennial, GQ's 9th Worst Dressed Man in 2016. He/him. YouTube channel https://t.co/KOwFSPHf2t 🏳️🌈Shannon Watts @shannonrwatts
596K Followers 19K Following Founder of @MomsDemand, Co-founder @Everytown / Board @emergeamerica / Substack https://t.co/yuv4tlDRneEllen Ormesher @ellen__ormesher
759 Followers 1K Following Journalist | Currently investigating climate accountability in the ad & PR industry @DeSmog | Previously senior reporter, sustainability @TheDrumstranger @strangerous10
27K Followers 4K Following Former Law Enforcement reporting on political corruption. Don’t know who I am anymore. Confused but #IRemember the #RobodebtRC……….⚫️🟡🔴🌈@Andy_Wheatley @zoescaman One thing I remember as a teenager in the 90s was a fuck ton of optimism. It was everywhere. We were fearlessly approaching a new century and the future was golden That's what I think kids today are missing out on the most. We need to bring it back for them
@Andy_Wheatley @zoescaman She's had my old iphone since starting secondary, doesn't have social media (she's 11, not allowed it till 16) but plenty of her classmates do. Would be much easier if there was out-right ban at school
@zoescaman I think frictionless is linked to humans being cognitive misers. The problem here is that whilst effort is anathema in reality easy has little value. Friction is how memories are made. Friction = brand
@zoescaman Also, I've noticed some of the most sceptical about the benefits of AI are the young, who I've noticed are as likely to conclude that it could negatively impact them, and seek out difficult skills instead.
@Andy_Wheatley @zoescaman The high school video in the piece must look like a different planet to them. Wow. Ok, gonna investigate getting a dumb phone for our eldest. Analog is cool again
@sdharwood80 @zoescaman I'd love to have our time again. We didn't allow phones for our children until secondary school but it was still difficult to manage. Eldest is 18, youngest is 15. We learned enough from the former to help with the latter but I'd start much later now. Peer pressure is huge.
Holy moley! I think Zoe is onto a great insight here. The full thread is compelling.
We’re so used to convenience, speed, seamless interactions and flattening any tiny bump in the road when it comes to developing consumer experiences; we’ve come to believe that this represents the ideal, the pinnacle of brand and retail performance. But what if we’re wrong?
@zoescaman Interesting thoughts and observations Zoe. Friction can make interaction more profound. But not all friction accomplishes this. It has to tease, not annoy. Efficiency and immediacy are so built into expectation now, that mass market commerce is trapped into more of the sameness.
Interesting thread with broader implications
We’re so used to convenience, speed, seamless interactions and flattening any tiny bump in the road when it comes to developing consumer experiences; we’ve come to believe that this represents the ideal, the pinnacle of brand and retail performance. But what if we’re wrong?
@zoescaman I've had a few recent conversations lately about whether or not efficiency has had a negative impact on design and taken away uniqueness and creativity. Sometimes we need a speedbump to help people savor their time.
@zoescaman This made me glad we give our son pretty limited access on his phone. He doesn't really have the internet on his phone and no social media. He does have Spotify. But he often laments that his guys don't like to just sit and chill and are always on their phones. We can see…
@zoescaman Really good pov, and I think part of the job going forward will be trying to find the right kind of friction. Trying to pay a bill, sign up for a class, find basic info, etc. should all be as easy as possible, but there's a level beyond that where slowing down could help
@zoescaman So well put, Zoe 👑 Agree with every bit, and it looks like it’s becoming a new sort of luxury, especially for younger audiences. Like tailors in times of fast fashion.
@zoescaman the app is still the worst because nobody responds in 24 hours so you just end up with nothing
“We never knew a childhood spent chasing experiences and risks and independence instead of chasing stupid likes on a screen. Never knew life without documenting and marketing and obsessively analyzing it as we went.”
Finally got around to reading this and urgh, I feel like I've been punched in the face. Incredibly powerful, moving & tragic. Take the time to sit with this. It's important. afterbabel.com/p/a-time-we-ne…
We always focus on how friction slows us down. Friction is also warmth.
We’re so used to convenience, speed, seamless interactions and flattening any tiny bump in the road when it comes to developing consumer experiences; we’ve come to believe that this represents the ideal, the pinnacle of brand and retail performance. But what if we’re wrong?
@zoescaman @freyaindiaa One of the best things I've read.