ADWEEK @Adweek
All the news, insights and inspiration you need to know in advertising, marketing and media. adweek.com New York City Joined April 2009-
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"Did you know everyone calls theirs an Adam's apple?" 😂 ADWEEK's @TLStanleyLA sits down with @mradamscott to discuss the new campaign and its creative process, his litmus test for agreeing to brand gigs and the dangers of overexposure. adweek.it/3xXEFRG
Real estate marketplace Zillow and Ryan Reynolds’ agency, Maximum Effort, provide some reassurance that moving can be a good thing after everyone cried at that one Bluey episode. 🥹adweek.it/3xRtA4q
VOICE | Why are the bevy of marketing personalization strategies not getting DEI in marketing “right” from a gender perspective? Nick Eberhardt has the story. adweek.it/3JzL5c4
Despite the threat posed to Google’s search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. adweek.it/3JypKjc
🎙️ ADWEEK Podcasts | Hosts Cathy Hackl and Lee Kebler discuss the latest news and trends in technology - from Meta’s opening of its Horizon OS to Apple’s focus on enterprise and brainwave protection laws, they cover a wide range of fascinating topics. adweek.it/3JCuBQC
Tools of the Trade: Brian Berner of Spotify adweek.com/agencyspy/tool…
PBS led the Peabody Awards nominations with 11 nods spread across signature doc franchises like Frontline, Independent Lens and POV. adweek.com/tvnewser/pbs-p…
This week, we’re covering rebrands, partnerships, new offerings and acquisitions. adweek.it/44g9UTQ
ADWEEK's @Notteham met up with Jenny Nguyen at Portland’s Spirit of 77 sports bar during her March Madness pop-up to talk about its growth, influence and the mark it can leave on women’s sports and the brands that orbit them. adweek.it/3JyFNgT
The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, adds a dose of humor that’s largely absent from the category’s marketing. adweek.it/3UBLj96
Sports marketing leaders from the Golden State Warriors, State Farm, the NFL and more will take the stage at ADWEEK Brand Play to unpack the trends, techniques and tools you need to break into the space. 💥 Grab your virtual pass. adweek.it/3UcSwuH
Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. adweek.it/4b8RjLR
VOICE | As we think about the future of data, and zero-party data in particular, there are three primary considerations businesses need to keep in mind. Tiffany Johnson & Daniela Molta have the story. adweek.it/3WeQSv1
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. adweek.it/4aPZbBY
Le Monde aims to reach 1 million total subscribers by 2025 aided by Olympics. adweek.it/4aGzTq1
When it comes to video ad sales, marketers don’t need a linear path to success. adweek.it/3QjnbFx
AI continues to drive Meta’s yearlong recovery, as revenue from its Advantage+ Shopping Campaigns more than doubled since last year. adweek.it/4aRsaFA
AI continues to drive Meta’s year-long recovery. Revenue from its Advantage+ Shopping Campaigns more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call. adweek.it/3UfHtkh via @Adweek
JUST IN | These two charts show the Meta's growth after Zuckerberg's 'Year of Efficiency'. adweek.it/3UxkmTT
R/GA @RGA
191K Followers 3K Following We design businesses and brands for a more human future. Tweets by @chapinc.Aisha @aishamadeit
24K Followers 6K Following art director, currently @72andSunny // https://t.co/KtbD4lN21O // curator of https://t.co/XVfbGx9HIB // tweets are my own and not those of my employer, etcAd Age @adage
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29K Followers 6K Following I tweet about brands & boy bands 💗 Host of the Making the Brand podcast and #PopChat🎙️ Marketing instructor @UF, pop culture fangirl, creator #KTBSPA #UCFVikki Ross @VikkiRossWrites
34K Followers 672 Following Copywriter. Brand & TOV Consultant. Created #CopywritersUnite and @copynights to connect copywriters worldwide. Often on a #CopySafari or pushing #BlandBookchi @ChiThukral
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4K Followers 3K Following Do you remember that LinkedIn post where someone hired a homeless person sleeping in the alley near the agency?Campaign @Campaignmag
223K Followers 4K Following The world’s leading magazine for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqkbaba lola @dotunbello1
4K Followers 2K Following advertising. and other shit I care about. remember to tip your sex workers.C H E L B! 🌭 @chelbb_
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20K Followers 5K Following Senior Marketing Director @McDonalds 🇺🇸 Ex-Head of SocialGreg Demetriou @GregDemetr94453
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0 Followers 24 FollowingR/GA @RGA
191K Followers 3K Following We design businesses and brands for a more human future. Tweets by @chapinc.ADWEAK @adweak
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24K Followers 6K Following art director, currently @72andSunny // https://t.co/KtbD4lN21O // curator of https://t.co/XVfbGx9HIB // tweets are my own and not those of my employer, etcZoe Scaman @zoescaman
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29K Followers 6K Following I tweet about brands & boy bands 💗 Host of the Making the Brand podcast and #PopChat🎙️ Marketing instructor @UF, pop culture fangirl, creator #KTBSPA #UCFSocial Media Today @socialmedia2day
863K Followers 20 Following Helping you make sense of the ever-evolving #SocialMedia and #DigitalMarketing landscape. Signup for our newsletter here: https://t.co/dvMZPbNDVxVikki Ross @VikkiRossWrites
34K Followers 672 Following Copywriter. Brand & TOV Consultant. Created #CopywritersUnite and @copynights to connect copywriters worldwide. Often on a #CopySafari or pushing #BlandBookchi @ChiThukral
23K Followers 2K Following @forbes 30u30 | social media @hubspot | words in @adweek | prev: @yankodesign | founder: that’s what chi said inc. | shop👇derek walker @dereklwalker
11K Followers 3K Following I'm chief instigator, janitor, secretary and mailroom person for brown and browner advertising.adland ® @adland
85K Followers 14K Following #adland Home of the world's largest commercial collection online, est 1996. All the adnews not fit to print 😉 adland® is a registered trademark.Campaign @Campaignmag
223K Followers 4K Following The world’s leading magazine for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqkbaba lola @dotunbello1
4K Followers 2K Following advertising. and other shit I care about. remember to tip your sex workers.Terence Kawaja @tkawaja
31K Followers 1K Following media/tech advisor, banker, contrarian, comedian - often all of the above.C H E L B! 🌭 @chelbb_
5K Followers 5K Following idiot | Senior Social Strategist for (redacted entertainment brand) via @dentsucrtv | prev. @sourpatchkids | views are mine | Not actually ItalianBari Rosenstein Tippe.. @basicallybari
6K Followers 2K Following fun and flirty are my favorite f words ✨ social @sweetgreen formerly: @auntieannes @jambajuice 🥨 Atlanta, GA 🍓Guillaume Huin @HuinGuillaume
20K Followers 5K Following Senior Marketing Director @McDonalds 🇺🇸 Ex-Head of SocialPossibleEvent @PossibleEvent
625 Followers 341 Following A new dynamic marketing event and expo experience, focused on the collision of people, culture, business and ideas. Save the Date: April 28-30, 2025Ryan Henry Joe @threefirstnames
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469K Followers 62 Following You bring the clothes to life. We just make them.⤵Tools of the Trade: Brian Berner of Spotify adweek.com/agencyspy/tool…
PBS led the Peabody Awards nominations with 11 nods spread across signature doc franchises like Frontline, Independent Lens and POV. adweek.com/tvnewser/pbs-p…
the first of many retailer-publisher partnerships??? 👀
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. adweek.it/4aPZbBY
Cool partnership and a generally good idea for retail media and high-quality publishers to pool inventory if their audiences/businesses align. Good one from @klundster!
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. adweek.it/4aPZbBY
AI continues to drive Meta’s year-long recovery. Revenue from its Advantage+ Shopping Campaigns more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call. adweek.it/3UfHtkh via @Adweek
Off-site media will take a bigger position within retail media to capitalize on valuable first-party retailer data. @SiriusXMMedia looks at how new channels, such as audio, allows advertisers to reach new audiences in new environments. adweek.com/partner-articl…
Tomorrow @ 1PM ET: Get best practices for supporting diverse creators and communities on YouTube from leaders at Kellanova, @CultureGenesis, @StarcomWW and @pixability. Register here: adweek.it/3WiZ8ul
Leo Burnett Chicago Hires Kate Jeffers as CEO adweek.com/agencyspy/leo-…
In an election year, more than ever, we need news sources we can trust. And programming built on the belief that the world is sensational exactly as it is. We're proud to help the BBC launch its first brand campaign aimed at audiences outside the UK:
In a critical election year, the @BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. adweek.it/3Qg4t1E
From @TLStanleyLA Chris Rock Narrates Star-Studded NBA Playoffs Spot from Translation adweek.com/agencyspy/chri…
You track your own health—it’s critical to track your brand’s health, too. @HanoverResearch takes a comprehensive look at how marketers can develop a brand tracking strategy, including step-by-step guidance on putting it into action. adweek.com/resource-libra…
Perplexity secures nearly $63M in Series B funding, doubling valuation to $1B in 3 months. Focusing on boosting revenue, the startup launched premium edition of its chatbot, Enterprise Pro. Universal McCann, Snowflake, and Zoom are early users. adweek.it/44aPifS @Adweek
Nancy Hill is Stepping Down From Marcus Thomas adweek.com/agencyspy/nanc…
From @_oliviamorley ADWEEK Guide: Quad’s Corporate Trainee Program adweek.com/agencyspy/adwe…
@Adweek Definitely a timely question, @Adweek! 🌍 Brands love to flaunt their green side on #EarthDay, but are we seeing real change or just a sea of greenwashing? Looking forward to diving into the 2024 Sustainability Issue to peel back the layers of this eco-enigma! 🧐 #Sustainability
It’s no secret that fake news is a big issue for brands. @ZEFRinc takes a deep dive into how misinformation affects brand perception and other KPIs. adweek.com/resource-libra…
A mostly Earth Day themed roundup today. adweek.com/agencyspy/mond…
No pun intended, but this a slam dunk! 🏀 Why Signing @WNBA Sensation @CaitlinClark22 To A Seven-Figure Endorsement Deal Will Be Worth It for @Nike, asserts @Notteham in @Adweek ➡️ buff.ly/445nY2m