Ad Age @adage
Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag. adage.com NYC, Chicago, Los Angeles, USA Joined January 2008-
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L&C project uses health monitoring technology to identify dog stress levels ahead of seismic activity. adage.com/creativity/wor…
Nestlé Waters brings a stylish elegance to its first global campaign for Maison Perrier, a new sparkling beverage, with help from Hollywood director Damien Chazelle. adage.com/creativity/wor…
‘Bring the Magic’ from Mother New York is Gopuff’s largest brand campaign to date. adage.com/creativity/wor…
Stagecoach, the Coachella sister festival is beginning to attract the attention of new brands eager to reach Gen Z consumers through their growing interest in the genre. adage.com/article/digita…
How the Seed, the DTC brand is disrupting the supplements space with provocative creative—from digital to OOH. adage.com/article/market…
Snap CEO Evan Spiegel has downsized headcount and eliminated projects that don’t boost revenue or user growth. adage.com/article/digita…
"Agencies suffering from founder’s syndrome will eventually find themselves limited in the types of clients they can attract, the size of the accounts they can handle, geographic expansion and even the kind of talent who wants to work with them." adage.com/article/opinio…
Estée Lauder’s deal with Microsoft aims to speed ad and product development by applying AI to the beauty marketer’s database. adage.com/article/market…
Phish wows at Sphere, Peta goes viral and NHL scores ratings wins—plus, why it was a bad week for Ozempic influencers, Huggies and Express. adage.com/article/market…
Doe-Anderson educates on gas safety, holding companies feel the impact of client losses and Hormel’s Applegate appoints a new agency of record. adage.com/article/agency…
Ad Age sat down with NBCU ad president Alison Levin to discuss changes in the video marketplace, the role of AI in TV advertising, what the shift of sports to streaming means for marketers and how TV can stay relevant as trends in video consumption chan... adage.com/article/specia…
One trendy chain closed all of its 33 stores earlier this week, a DTC sexual wellness brand enters Target, Kim Kardashian’s private equity firm misses its capital commitment goal, and more in this week’s DTC roundup. adage.com/article/market…
From tequila to hemp, read about what’s hot at beaches, ballparks and bars—and how brands are pitching new offerings. adage.com/article/market…
The feeling of having the rug pulled out from under you is exactly what Klick Health sought to evoke when it storyboarded Change the Ref’s latest film, “American Cancer Story.” adage.com/article/creati…
The tension between doing what we must and doing what we’d like is set to a bouncy retro earworm in a global campaign from Fanta, breaking in the U.S. today. adage.com/creativity/wor…
Constantly finding yourself stood up by friends who agree to share a Bloomin’ Onion, then back out at the last minute? Outback Steakhouse has a fix for that. Read more: adage.com/creativity/wor…
Hilton subverted expectations for what a TikTok video could look like with their 10-minute TikTok from TBWA\Chiat\Day, TBWA\Chiat\Day NY film wins Social Campaign of the Year at the 2024 Creativity Awards! #AdAgeAList ow.ly/esEB50Roltt
If you’re looking for charmingly surreal deadpan humor in richly odd visual worlds, look no further than Danish director Bine Bach. The Biscuit Filmworks creative is named Director to Watch at the 2024 Creativity Awards! #AdAgeAList ow.ly/HV6g50Rola6
The “#StandUpToJewishHate” campaign from the Foundation to Combat Antisemitism was a core work of activism in 2023. The campaign from VML and Mindshare wins Best Work for Good, Pro Bono, at the 2024 Creativity Awards! #AdAgeAList ow.ly/JgwB50RokUu
In 2023 alone, Gissele Alzate grew Truff’s Instagram following by 5.2% year over year and upped its engagement rate on the platform by more than 72%. Gissele Alzate wins Social Lead/Community Manager of the Year at the 2024 Creativity Awards! #AdAgeList ow.ly/nYX450Rokul
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182 Followers 951 Following Footballer that 'slipped through the net', used to stack percy pigs from time to timeExcited to announce the launch of Ad Age Briefly, a LinkedIn-exclusive newsletter highlighting some of the biggest stories and trends in advertising. Come for the ad updates, stay for the AI-generated puppies 🐶 linkedin.com/pulse/new-ai-v…
'RATBOOT got the broadest reach thanks to a video posted by Instagram creator @inmyseams with 120 million views & counting - spitting distance of the number of people who watched the Super Bowl last weekend.' . @adage x Creativity Pick of the Day 🙏🔥 adage.com/creativity/wor…
Think marketing to Gen Z and Boomers is a zero-sum game? Think again. In a piece for @adage, Global Consulting Director @Reid_Litman busts three myths about Gen Z and Boomers' incompatibility. Check it out: okt.to/jbWDR4
In case you're all wondering how #SuperBowl📷 OT works for ads. I mean, who isn't?
Typically the TV network airing the #SuperBowl has overtime agreements in place for the ads. Sometimes the network will even get commitments in real time.
Don't just sit there, Taylor Swift, do something!
What do you all think is the worst Super Bowl ad of all time?
who needs commercials when there's this reaction gif
we'd like to thank our parents and board-certified dermatologists 🏆
Ad Age gives CeraVe's #SuperBowl ad 5 stars: "It’s silly and smart at the same time, with great extensions beyond TV—one of the most fully realized campaigns this year."
So I guess John Cena gets the gig next year after all. #FanDuel #SuperBowl
@judy_pollack @adage I can post on behalf of @adage tonight. As long as drinking to celebrate @notnotphoebe 's birthday is allowed, perhaps encouraged...
It's my birthday today, so in between tweeting about the ads tonight I'll be blowing out my candles wishing for Taylor Swift to perform "Happy Birthday (Taylor's Version)" for me at the halftime show #SuperBowl
Everything you need to know about the Super Bowl ad game, including some late-breaking developments. adage.com/article/specia…
Example #2462 that the NFL is king: Nickelodeon is charging $300,000 for 30-second ads during its Super Bowl simulcast tomorrow, per @adage. And they have completely sold out.
This is the smartest real-time ambush marketing commercial I’ve ever seen in my life for Super Bowl
Are #cookies finally a thing of the past? According to @adage, Google started testing their cookie-free Chrome web browsers, but there's a possibility that rivals outside the tests may still sneak their hands into #data through alternative ad IDs. adage.com/article/digita…