Jeff Beer @jeffcbeer
staff editor at Fast Company, covering ads/marketing/brands. he/him fastcompany.com Canada Joined December 2008-
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Great piece! After years of controlled PR & boilerplate quotes, nostalgic for the access & intimacy of old SI features & profiles, pods are the new access. This is where the insight is. Just hoping it still leaves room for the (rare?) sportswriters speaking truth to power.
Great piece! After years of controlled PR & boilerplate quotes, nostalgic for the access & intimacy of old SI features & profiles, pods are the new access. This is where the insight is. Just hoping it still leaves room for the (rare?) sportswriters speaking truth to power.
I like the @littlecaesars version from 30 years ago better... youtu.be/WFWTBlEooFU?si…
I like the @littlecaesars version from 30 years ago better... youtu.be/WFWTBlEooFU?si…
Taco Bell is on a mission to prove that tacos are, in fact, a state of mind. Gracing the cover of Fast Company's March 2024 issue is Taco Bell CEO Sean Tresvant, who has grown the public's appetite for the brand across a dizzying array of pop-culture channels, leading Taco…
Emily!
Unreal brand integration 😂
It's been 24 hrs, does he have a hair care sponsor yet?
It's been 24 hrs, does he have a hair care sponsor yet?
She’ll be starring in an ad by Maximum Effort by end of week
TODAY at 5pm ET - @FastCompany's @jeffcbeer joins @amreed2 to talk #Marketing News! 📈📉 - @McDonalds transforms into ‘WcDonald's' for new Anime-Themed Series - @LVMH's new Entertainment Division - @Wendys announces 'Dynamic Pricing' system 🔊Tune in on @SXMBusiness🔊
this woman is very talented but this was an extremely uncanny watch; every kind of advertising voiceover I hear IRL makes me feel like I’m in a Verhoeven movie and I can’t believe we’ve let ourselves make it such an ambient part of our experience
Sora is amazing. Prompt: Distinguished doctor in a dark room, explaining to a patient that they should not take magic mushrooms before going to the grocery store. Camera zoom in.
Prompt: “Ben Affleck recruits Kevin Garnett to put on the track suit and be in the next @dunkindonuts ad with The DunKings...”
Prompt: “Ben Affleck recruits Kevin Garnett to put on the track suit and be in the next @dunkindonuts ad with The DunKings...”
10/10
some celebrities/artists can believably pull off the self-aware branding bit (see: Affleck, Ben) and TIL James Blunt is one of them.
some celebrities/artists can believably pull off the self-aware branding bit (see: Affleck, Ben) and TIL James Blunt is one of them.
Not sure Valentine's Day sports ads is an actual genre, but if it is, @pumafootball 's 2010 "Hard Chorus" from @droga5 still holds my No. 1 ranking. youtu.be/F8RBzH_59KA?si…
No updates yet. I stand by my picks…. So far. #SBLVIII fastcompany.com/91026487/the-5…
The first Super Bowls ads have begun to trickle out. Here are the ones that work—and one that doesn’t—according to @FastCompany’s @jeffcbeer fastcompany.com/91026487/the-5…
Tim Nudd @nudd
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15K Followers 2K Following Professor, Stanford University Co-Author, SYSTEM ERROR: Where Big Tech Went Wrong Author, JUST GIVING: How Philanthropy is Undermining Democracyit’s wild that coastal cities have spent years debating if YIMBY policies will lower rents, and Austin just… did it they streamlined permitting, upzoned most of the city, and eliminated parking mandates. Tons of housing is going up and rents are plummeting. YIMBY policies work
Wrote about the JJ Redick and LeBron show, the explosion in athlete media, and whether smart sports talk is possible. newyorker.com/news/fault-lin…
So many agencies have tried this &, spoiler, it doesn't work No self respecting CEO is going to appoint Ogilvy to help with their people strategy, their supply chain or their new product development Agencies, fix your own house, before you claim to be able to rebuild others
We're now a decade and a half+ into agencies wanting to offer consultancy services. "Ogilvy is appointing its first global chief transformation officer as it looks to make the case to clients that it can be a business partner beyond creating ads."
Darrell Green thinks he's filming draft content with the @Commanders, but he's actually about to learn his number is being retired. Absolutely fantastic content from their team and a great way to use the NFL Draft platform to create a moment.
one of my favorite things is the celtics win 64 games in the season for the league’s best record and then they lose a game in the playoffs and celtics fans start demanding that jayson tatum needs to be traded
Sports is big business, each team is a brand. Yet, we never tell their fans that there is no such thing as loyalty to the brands, oops, I meant "teams." When we talk about building brands, it's time to include sports in this discussion - they're huge marketers.
Pierre Poilievre meets with far-right extremist group at Nova Scotia-New Brunswick border. “Everyone’s happy with what you’re doing,” Poilievre tells conspiratorial fringe group camped out on side of highway. pressprogress.ca/pierre-poiliev… #cdnpoli
Savage & @MittRomney are not words I ever considered putting together.
Romney: I think everybody has made their own assessment of President Trump's character, and so far as I know you don't pay someone $130,000 not to have sex with you.
I wanna add: @McNuttMonica is an absolute natural and made for this.
This will go down as one of the most kinetic audio visual play by plays ever ( for all those covering it) with @McNuttMonica post analysis while being astonished and Pat O Keefe narrating the sheer madness of it all
Some personal news, as they say. This is my last week at @TheAtlantic, which has been a lovely home to me for almost six years. In May, I'm so excited to be starting a new role at @business, writing columns and features on consumer culture for the new @BW!
Thrilled to welcome @amandamull to @business and to bring her smart, sharply-observed writing on consumerism and commerce to the new @BW!
There are a lot of great moments in the second half of this doc, particularly about SM being a dad, but this scene where he reads part of the monologue Candy was *supposed* to deliver … crushed me.
This moment from the new Steve Martin documentary where he’s remembering John Candy…damn man.
hang this tweet from the rafters
Great commercial, but I’m not happy they cut off my “Gooooooood mornin”, sweet world!” right at the end
Just when you thought it was impossible to like Nikola Jokić any more, he shows up in this Despicable Me 4 Trailer
I'm always so nervous when I do talk recordings rather than live, terrified that I lack energy or coherence. But today's recording for Coca Cola (done in case baby no.2 decided to make a surprise appearance) is going down a storm! I can breathe :-)
Hugged my wife last night like I was being deployed
me saying goodbye to my friends and healthy sleeping schedule for the next 2 months
So excited to finally share a project that's been over a year in the making,“The Creation Generation.” A groundbreaking study, in partnership with The Walton Family Foundation & Dubit, which represents one of my most ambitious endeavours yet. thecreationgeneration.com
House of R forever 💜💚 @MalloryRubin @jowrotethis