Jack Appleby @jappleby
Creator, Future Social, a newsletter on social strategy (70k subs) | Work: Microsoft, Twitch, Beats, Morning Brew, Verizon | Inquiries: [email protected] bit.ly/FutureSocialSu… New York, NY Joined February 2009-
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Any date: “so you’re an influencer.” Me: *any of the 10 variations I’ve tried to explain what I do and get away from that term, from writer to speaker to the full career story to whatever else I’m trying.* Date: “so you’re an influencer.”
What did you look like in 2013? I... I had Google Glass.
Elon pivots more than Pied Piper.
So I'm thinking about taking my newsletter to 2x a week, but with a little more structure I'm tentatively calling The Big Idea (Tuesdays) and The Breakdown (Thursdays). Right now, Future Social is kinda just whatever I wanna write about that week. Sometimes it's heady stuff like…
Not bad $$$ for a little content creation side project. $755 in 30 days on a 35k Instagram about my favorite thing in life: 🏀 Working on a few brand deals to make my teams free for my teammates, too!
Too many people are uncomfortable promoting themselves. Sharing what you create isn't 'salesy'. It's a reward for your hard work. If you never talk about what you're building, nobody can benefit from it. What a waste.
My writing's 10x better when I'm exhausted or drinking because I just bang out words & don't overanalyze myself. I gotta get back to rough drafting with reckless abandon (which also requires me getting ahead of my work)
A random TikTok commenter tagged me in a big basketball creator’s video a few months ago. We met up. Talked life. Decided we wanted to play together. Built a friendship. And now I’m tearing up because he just posted this.
My basketball content is mostly 90 second stories I meticulously craft about my teams. Then I made this. 420,000 views. Might sell out and turn down for what.
Matt Navarra (I quit .. @MattNavarra
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My #1 regret in life: I wish I had taken myself and dating more seriously in my 20s. 8 pieces of Brutally Honest relationship advice that I’d give to my younger self (so you can avoid my mistakes):
Me in 2005 Me now
We are a Nuggets & Timberwolves win away from being without LeBron, KD or Steph in the second round of the playoffs. That hasn't happened since 2005.
Nothing will ever top this. We are going to look back in 20 years and realize that this was the moment that movie theatres peaked.
AVENGERS: ENDGAME was released 5 years ago this week. The goodbye story for the original 6 Avengers, and one of the biggest movies ever made, ATRM telling its story is as inevitable as Thanos… 1/63
Musk is launching 72 of the 0 features that anyone asked for.
Conferences on 𝕏 are coming soon! You'll be able to host meetings just like on Zoom, Google Meet, or Microsoft Teams.
Next week is the Newsletter Conference. The lineup of speakers is incredible. Here's a thread of my 5 favorite speakers and what I love about each one. 👇
Another unpopular opinion: I don't care THAT much about newsletter landing page conversion rates - I get annoyed when I'm forced to subscribe just to read 1-2 articles - I'd rather help more people (who see my posts) than make it transactional (give me an email)
TIL when some agency owners talk about their revenue, or "7-figure" this or "8-figure" that, they're including pass-through ad spend... lol
Too many people are uncomfortable promoting themselves. Sharing what you create isn't 'salesy'. It's a reward for your hard work. If you never talk about what you're building, nobody can benefit from it. What a waste.
Can’t be a red flag until you know thier entire circumstances, could be disability neurodivergence etc we had a Gen-Z intern quit after realising she’s introverted and the advertising setup didn’t work for her and she was great! Corporate F2F Isn’t everyone’s cuppa.
Controversial opinion but it’s a huge red flag 🚩 for me if someone straight out of uni is looking for a job working from home “Hi I’m a graduate at X uni, and I’ve followed your business for years. You’re my dream company to work for, I’m looking for a role to work from home,…
Totally agree! Here’s mine
I think everyone should have a personal logo. You will use it over and over again. Here’s my 15 year old mark. I made it to guide how spell my name - three words “he, me, on” /hem-ē-in/. Odd colors to set it always apart from the deisgn work I was presenting.
The newsletter tech stack that took me from 3 -> 11k subscribers and $5k months: @beehiiv newsletter + monetization @passionfrootxyz sponsorships @NotionHQ documentation + lead magnets @gummy_search ideation @AudionotesApp braindumping @posthog site analytics @TallyForms surveys
The most gracious people I know tend to have a lot of firsthand experience with pain. Maybe they've been hurt a lot. They've made a bunch of mistakes — and owned up to them. They've held their loved ones' hands through heartbreak. A combination of all of these and more.
It's time for #NHLinUtah to create their social accounts. You don't need the team name & branding to capitalize on the momentum & excitement. This is a great opp to take fans behind the scenes and own the process. And you should 100% start building the equity now.
In today’s newsletter I interviewed @flynnslick about her role as Social Media Manager at @letterboxd. She gave me a behind-the-scenes look at their wildly successful social strategy. Here are a few things I learned:
People will blame the Instagram algorithm EVERY time instead of actually figuring out what content is working vs. what isn't.
@milkkarten @jappleby you need to interview her to talk social.
super helpful POV for social media marketers re: the TikTok ban.
So TikTok might really get banned. I wrote a guide for brands to decide - if you should stay on TikTok - you should QuitTok - and the future of short form vertical. Read: futuresocial.beehiiv.com/p/tiktok-ban-g…