Gunnar S. Holm @holmisthename
My agency helps some of the top newsletters grow with paid ads. My weekly newsletter: https://t.co/XrICM8lpeF growjoy.co My agency: Joined February 2021-
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Just posted another edition of ‘5 Bullets on Newsletters’. Among other, I link to a story about a guy that runs a $1.7M/year business with a newsletter. Newsletter in bio
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Nice to see that the ad formula is working for others as well. (Formula in pinned thread)
Gunnar S. Holm retweeted
Made this internal document for new hires. It includes: - How newsletters make money - The numbers behind successful growth - Why 'cheap' subscribers actually are expensive Want it? Comment "doc" and I'll DM it to you (for 24 hours only).
The best way to find ideas for newsletter ad creatives is going to the IG pages of the influencers in your niche and see what’s resonating with their audience.
Newsletter ads hack for you... For whatever targeting you're doing, make it also match "Household income: top 10% of ZIP codes (US)". Makes sure that you're acquiring high quality/high earners.
If you're acquiring subscribers to a free newsletter. And end-goal is a high ticket offer. Then you're better off acquiring conversions to a low-ticket offer like a $5 ebook. Will give the Meta algo much better data on what profile is willing to spend money.
If you're a marketing graduate looking to learn more about newsletters, then you should check this out. x.com/mattpaulsonsd/…
If you're a marketing graduate looking to learn more about newsletters, then you should check this out. x.com/mattpaulsonsd/…
$1.96 CPA so far... after 1 day of testing. x.com/holmisthename/…
$1.96 CPA so far... after 1 day of testing. x.com/holmisthename/…
Just learned there's another newsletter growth guy named Gunnar. What are the odds?
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Cameron Pierre @cameronkeem
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148 Followers 914 Following We help 2M+ professionals stay informed in 5 mins/day. Former VC/PE, in Chicago.
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73K Followers 1K Following I tweet about bootstrapped growth and how to scale your company without sacrificing your soul. https://t.co/rkEdMdEvr2 // https://t.co/E6Zfet8NPk Father of 4. Husband of 1.
Long form ads are making a comeback: We're starting to see a shift in spend and revenue when running ads that are longer than one minute on a couple of accounts now. A trend that's been present on lead gen ads and is a hypothesis we're testing on eCom.
@holmisthename really enjoyed todays issue
OOO today to watch my badass girlfriend graduate law school ✌🏼
@holmisthename nope, just making a joke formatting it like all the spam accounts
I used to be pro in house for as much as possible. For a number of reasons, I now think it’s nearly impossible to build a DTC brand without relying on agency support in at least a few areas. May write a newsie on some of those reasons if anyone is interested. Lmk.
NEW podcast: How to write great newsletters w/ @bradwolverton Brad is the Editorial Director at The Hustle & HubSpot. He has written & edited 1500+ newsletters read by 2.5M+ subscribers. We cover: - How The Hustle creates newsletter content millions of people love -…
i’ll be in New York for the whole week of May 6th - 12th Would love to have some meet ups with you coffee, work session, beer, hiking, whatever it’d just be awesome to meet some X / newsletter friends
I talked to an agency CEO earlier this month who is doing 44M this year.... in EBITDA... 🤯 I don't think he's even on Twitter/X. Incredibly impressive + a good reminder agency Twitter an echo chamber. There are a surprising amount of high-seven figure and eight-figure agency…
«Dont come to Norway» Norwegian entrepreneurs message to entrepreneurs considering coming to Norway. Goes viral on LinkedIn. 450.000 views in the first 48 hours. Unusually high for LinkedIn. Creator: Christer Dalsbø
Had breakfast with @david_perell this morning to plan our "How I Write" episode. I am so damn excited to record this. I spent the last two years going incredibly deep on leveling up my writing game and have shared little about it publicly. So many books, writing exercises,…
@holmisthename Just for that hook, now I want to read the books! Saw 2 I haven’t read. Adding them to the Audible library. Thanks 🙌
Underrated marketing skill: Survey your customers. Send out monthly surveys to cohorts to get an understanding on why they purchased from you. Collect all of this data and find certain keywords that are commonly used from your customers and apply those into your paid ads.
ANNOUNCEMENT We're launching The Neuron Podcast: AI Explained! It's everything you love about our newsletter & more: 20-minute deep dives into the most important AI trends and research with our honest takes. We're giving away a $500 Visa gift card to one person who…
@holmisthename Haha. I do the opposite of this to get ideas for my IG page. I look at twitter then convert the viral stuff to an IG reel format
Our new podcast is sitting at #4 in Technology!
My daughter asked me to bring her zombie to work today.
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