Tim Stoddart @TimStodz
I’m the CEO of Stodzy Inc, owner of Sober Nation, and owner of Copyblogger. copyblogger.com learn content marketing ➡ Joined January 2016-
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Emails = Writing Resumes = Writing Websites = Writing Cold DMs = Writing Blog posts = Writing Cover letters = Writing Advertisements = Writing Job applications = Writing Social media posts = Writing Learn how to write well. It'll pay you for the rest of your life.
If you don't: - Ask for a raise - Apply for a job - Contact a prospect - Sell whatever you sell - DM a potential connection Then you're rejecting yourself before they even know what you want. Make them say no. Don't say no to yourself.
How-to guides, listicles, and cliches will help you build a following. Experiences, insights, and opinions will help you build a real brand. Most people only do the first. If you want to win, do both.
Success comes in waves. You might struggle to make any progress for months or years. Then you might go up a bunch of levels in a matter of weeks. If times are tough, keep going. If times are good, stay humble.
Try a lot = Fail a lot Fail a lot = Learn a lot Learn a lot = Win a lot That’s why people who fail only fail a few times, but people who succeed fail thousands of times.
My philosophy with content: 1. Make your free stuff as good as most people's paid stuff. 2. Make your paid stuff 2-10x better than their paid stuff. If you do that, you'll win.
Copywriting tip: Name drop people who are famous in your niche or in general. "5 content tips" will do okay. "5 content tips I learned from Alex Hormozi" will likely do better. Try it and see for yourself.
The best content formulas: 1. HLD - Hook, lead, deliver 2. PAS - Pain, agitate, solution 3. BAB - Before, after, bridge 4. SOA - Story, offer, action The first works for almost all content. The others are more specific. Use them to create better and faster.
Marketing truths: 1. People buy with emotion, then they rationalize the decision later. 2. People buy the best story, even if it's not the best product. Understand these to sell more.
The 5 core types of content: 1. Education - Make them smarter. 2. Emotion - Make them feel. 3. Personality - Show them you. 4. Authority - Build trust. 5. Sales - Get conversions. When in doubt, use one of these.
First job = Hard First 5 clients = Hard First 100 customers = Hard First 1,000 followers = Hard Second job = Easier Next 5 clients = Easier Next 100 customers = Easier Next 1,000 followers = Easier Keep going.
Getting 1 good job often means submitting 100+ applications. Getting 1 good client often means sending 1,000+ cold emails. Having 1 post go semi-viral often means posting 100+ times. Make peace with failure. It's an unavoidable part of success.
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three weeks ago i was struggling to run 5km, today i ran 12.5km two weeks out from the race, feeling like i already won
@TimStodz Amen! Around that time, I was an inactive heavy drinking smoker who was alone and depressed. I hated everything about life. It was a mix of outdoor recreation and blogging that got me out of all that.
@TimStodz Hah best reply -- you're probably right Tim!
@nathanbarry @hubermanlab @SahilBloom Big thanks to you and the team @ConvertKit for making an email service that caters to creators like myself!
Please check out The Income Stream. It is a great newsletter. @TimStodz buff.ly/4ardRHp
Your personal brand & business can, in fact, be two different things. @TimStodz has the easiest solution to getting over this hurdle:
Just a friendly reminder that student loan forgiveness does absolutely nothing to fix the outrageous cost of attending college and has become a political stunt to win over voters.