Roman Khan | Buying $5-50m DTC brands @RomanEcom
I buy & operate DTC brands (@rayconglobal, @linjerco etc). I bootstrapped myself to 9 figures of revenue profitably. linktr.ee/romanecom Hong Kong Joined July 2014-
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Why are people in San Francisco so tolerant of human shit being spread everywhere ? I lived here in 2014 and 2015 and I’d forgotten how bad it was. I wanna burn my shoes after this trip
Back in SF for the first time in 5+ years and I forgot how bad a lot of vc funded companies are at ads wtf is clickup
This 👇
I’ll be in San Francisco tomorrow and on Saturday. Who’s in town ? DMs are open
What are the best ways to localise your stores on Shopify ? (Language and general CRO) I’d love to see best in class examples of stores that are <$75M - i.e not huge stores like Gymshark that have huge teams
I just attended the @int_change summit for the second time in a row. It’s the best summit I’ve ever attended and it’s one I’ll be going to for life. I highly recommend attending next years event if @AlexIkonn and @MimiIkonn decide to host again
I just attended the @int_change summit for the second time in a row. It’s the best summit I’ve ever attended and it’s one I’ll be going to for life. I highly recommend attending next years event if @AlexIkonn and @MimiIkonn decide to host again
We’re hosting another eCom dinner this year in Hong Kong! Looking forward to seeing you all
We’re hosting another eCom dinner this year in Hong Kong! Looking forward to seeing you all
Has Wall Street already priced this into Metas stock price ? What will happen to IG Reels if TT gets banned ? Usage would go up no ?
Has Wall Street already priced this into Metas stock price ? What will happen to IG Reels if TT gets banned ? Usage would go up no ?
Rumour: Google will discontinue the ability for certain brands to exclude branded keywords in their Pmax campaigns by Q3 & Q4 2024 We do not run exclusions right now and are told not to do it. What's your experience?
❤️❤️❤️
$META is announcing Q1 earnings in <1 week. Wall Street is expecting 26%+ revenue ($36B)growth year on year (Q1 ‘23 vs Q1 ‘24). Did you spend:
Has anyone in here scaled YouTube Shopping? Eager to learn. I’ll pay for your time
First sentence in the book: “We cannot predict the future. But we can create it”
Prediction: In 5 years someone will build a brand as large as Gymshark focused on exercise gear made of natural materials (non synthetics). Go to market might be female focused to start - i.e more Lululemon focused audience with leggings etc.
He looks like a straight up crook still. Nothing has changed
I had a great time speaking with @bandholz. We talked about: - How we both got started 10 years ago on @ecommercefuel - How @jchong10 and I started @LinjerCo with $20K in savings (no family and friends) - How first time founders obsessed about product vs distribution…
I had a great time speaking with @bandholz. We talked about: - How we both got started 10 years ago on @ecommercefuel - How @jchong10 and I started @LinjerCo with $20K in savings (no family and friends) - How first time founders obsessed about product vs distribution…
If this is real then this would be the most insane thing any D2C brand has ever done
If this is real then this would be the most insane thing any D2C brand has ever done
Another level of going all in on building when you’ve already made it:
Another level of going all in on building when you’ve already made it: https://t.co/HRM71iBB8r
I still can't believe Twitter bought Vine for only $30M, launched the careers of 100s of the most important content creators of the 2010s and 2020s and then shut it down (presumably to save money so that the exec team at the time could buy more bad modern art for the hallways of…
D2C Twitter: 1. What process and software do you have in place for sourcing UGC from your customers? 2. What brands do you think does the best job of the above? 3. What incentives have you seen brands give customers to create UGC?
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@RomanEcom What do you mean? It’s the one app to rule them all
@neelesh_salian @RomanEcom Since they are angels it would make more sense then being vulture investors 😁
@RomanEcom It’s pretty cool…but that ad’s a bit of an exaggeration, lol.
@RomanEcom It's a slightly better spreadsheet with a good enterprise sales dept
@MichaelYarmo @RomanEcom So the Maiar would indulge in angel investing?
@RomanEcom Yeah that ad says nothing. I do love ClickUp though!
@RomanEcom I haven’t been since 2019, and even then I felt like that. Imagining how much it’s everywhere 🤢
@RomanEcom @brad_wolf_ This "mediocre" ad just made you 1) tick, 2) Google their name, and 3) give them free exposure on X. They actually have pretty good marketing for a software co, check them out on TikTok. It's just a brand awareness ad and probably not that expensive.
@RomanEcom Project Management software but capable of doing a lot of other functions (one app to rule them all). Strategically a lot of enterprise companies are looking to consolidate platforms to save and drive efficiencies so that is probably the marketing strategy. SFO is great placement
@RomanEcom They’ve been running this same ad copy verbatim for years now. I don’t know their marketing strategy, but I assume it must be working for them.
@RomanEcom It’s a bubble. They advertise to others in the same bubble.
@RomanEcom haha its our project management system for all our brands, game-changer for us.
@RomanEcom @lobellucci these LOTR slogans getting out of hand
@bencwat @RomanEcom One slogan, to replace them all.
@RomanEcom they have raised almost $1b i think?!
@RomanEcom @clickup is the best project management software I have ever used
@RomanEcom Could argue it’s a bad ad… but yet here we are. The target demographic talking about in the public square. My experience is it’s without a doubt the best project management app/stack for my companies tracking teams to budgets.
@RomanEcom Enough people have answered this but the truth is I love Clickup and it’s the best one of them I’ve tried.
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