Operators @9operators

Every drug has a therapeutic window; too little and you get no benefit, too much and the side effects outweigh the cure. That's why doctors aim for the "minimum viable dose", the smallest amount that delivers the full benefit while keeping side effects as low as possible. Incrementality testing works the exact same way. The "drug" is your holdout, the audience you withhold ads from to measure true causal lift. The benefit? Clean data on what's actually driving revenue. The side effect? Lost revenue from the customers you didn't advertise to. Most incrementality tests overdose. They withhold spend from chunks of your audience, and the "side effect" eats into your bottom line. That's not what we do at Northbeam. NB Incrementality is the minimum viable dose. We calibrate the smallest holdout that still gives you statistically valid results, so you get the full diagnostic benefit while minimizing the revenue left on the table.

Operators @9operators

17 hours ago

The word of the year in ecom is “incrementality.” But what is it? How do you test for it? And when does it go wrong? @Seanfrank and @KatyMimari gave away the insider playbook w/ @MAustinHarrison (Co-Founder, @northbeam) … - 50M+ threshold; MTA 10M - Ridge’s testing workflow -

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@Seanfrank @KatyMimari @MAustinHarrison @northbeam Check out the full episode … YouTube: 9ops.co/5fnxyp Spotify: 9ops.co/qdynjv Apple: 9ops.co/h339c2 youtube.com/watch?v=XuM7q1…

The word of the year in ecom is “incrementality.” But what is it? How do you test for it? And when does it go wrong? @Seanfrank and @KatyMimari gave away the insider playbook w/ @MAustinHarrison (Co-Founder, @northbeam) … - 50M+ threshold; MTA 10M - Ridge’s testing workflow - How to avoid false results - “Run longer tests” is wrong - What’s working right now

I immensely enjoyed watching the Oklahoma City Thunder win the NBA Championship last year. But, I learned more by watching them lose this year. For the last two years the Oklahoma City Thunder have been the best team in the NBA. That ended on Saturday night when they lost to San Antonio in Game 7 of the Western Conference Finals. I’ve decided the reason we need sports is because they teach us about success and failure. Every week we intentionally pit teams against each other in a zero sum game. One side will win and one will lose. We do this because we want to be a part of success. But we also want to learn how to fail from those we admire. We want to experience failure as a part of a community that is disappointed together. Even the most successful teams have to go through periods of failure and disappointment. The same is true of us as individuals. I do a lot of public speaking and I have come to loathe the part where I am introduced. I get it, the point is to communicate credibility so that people will actually listen to me when I speak. But when I hear my bio it isn't the full story. It is just the highlights. It is a way of telling my story that sounds like an unbroken string of success. The people who know me best know the deeper truth. For every success I’ve experienced, I can tell several stories about the setbacks that preceded it. Simple Modern has been more successful than I could have dreamed. But the startup I helped build in the years before founding Simple Modern was a failure that lost millions of dollars. Those kinds of stories don’t show up in newspaper articles. They should because they are essential. Success is like a cake and you cannot bake without the ingredients of failure, difficulty and hardship. Without these challenges, It is impossible to develop the skill and perseverance needed to achieve anything worthwhile. The Thunder failed to reach their goal this year, but as I have listened to their reactions following game 7 I have heard individuals who are: Owning the failure Avoiding excuses Taking personal responsibility Choosing to trust their teammates Looking for ways to grow and improve In my estimation, someone is a “winner” based on their mindset and not the scoreboard. Winners eventually win on the scoreboard because they have a mindset that makes it inevitable. I’ve been fortunate to have a front-row seat, both literally and figuratively, to the Thunder’s ascension. I’ve learned that the foundation of their success was built when they weren't winning basketball games. Because the foundation is their mindset and culture. Over the last two years they’ve experienced more success than a fan like me could reasonably hope for. But since their season ended, I realized something surprising. I appreciate the team in defeat even more than I have in victory. They have shown me, and many other people in this community, how winners approach failure.

In the AI era, how do you get an edge in the ad account? @codyplof (CEO, Jones Road) and @couuor (CMO, Ridge) stole the show at Meta Performance Marketing Summit. Then they debriefed to answer that question … - When low ROAS works - CPMR for new reach - $200 flat fee for creators - 1,200 TikTok posts/wk - 6 creators, 60% of revenue - Catalog beats creative?

@jfudem @AndrewDudum From the episode and our research, it’s far more about where the customers are than how many. The brilliance of @_Timdoyle is two fold: (1) naturally, the growth of the platform but (2) especially its internationalization!

BREAKING: Hims & Hers closes acquisition of Eucalyptus - $1.15 billion - 850k customers - Five countries - $450m ARR @AndrewDudum, “The most enduring consumer companies are the ones that create a completely new way of experiencing the most personal parts of our lives.” We couldn’t be more thrilled for @_Timdoyle, Andrew, and both teams! Here’s to $6.5 billion in revenue and $1.3 in adjusted EBITDA by 2030 … and beyond 🥳

Tim Doyle @_Timdoyle

2 days ago

More than anything else, @AndrewDudum & the @wearehims team showed us that world-class healthcare could be built with the patient at the centre of every decision. Five years ago that meant meeting people where they were and removing friction to high quality care. Five years

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I just finished the greatest single month in the history of ridge. Revenue growth north of 50%. MER got better YOY. We can talk about bid strategy on meta if you want. Or we can talk about ai ads or hooks or whatever. But that isn’t where the alpha is. You can get 3-10% efficiency lifts there vs the whole market. But truly asymmetric bets happen outside of the ad account. We are in consumer, you need to make new stuff sometimes so your customers have something to buy.

ron | e-comm owner & operator @ron_ecomm

2 days ago

product development can be surprisingly cheap for some categories you burn $10k on some stupid ads without batting an eye while you are probably not spending nearly enough on R&D what it does take is thoughtful attention. you have to think through the supply chain & finance.

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Episode YouTube: 9ops.co/1uudmb Apple: 9ops.co/h8oq84 Spotify: 9ops.co/frq440 youtube.com/watch?v=euK9To…

Announcement ↓ w/ links

andrewdudum @AndrewDudum

2 days ago

Today, we closed our acquisition of Eucalyptus, advancing our position as the world’s largest consumer health platform. When @_Timdoyle and I first met, healthcare looked very different (and so did our lives - I was a first-time dad, still on paternity leave when we had our

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If @mikebeckhamsm wants to change a lid on a Simple Modern bottle, it’ll take 3-4 months. @CurtisMatsko (CEO, Portland Leather Goods) has 5 million sq ft of leather on hand … and can produce, alter, or ship product at a moment’s notice. That’s the moat his sqft manufacturing facility has created. “This manufacturing that’s a pain in the a** 10x’d my business.”

@AaronOrendorff @Seanfrank I got you, James

James Walbridge @WalbridgeSMB

3 days ago

Wouldn't let me reply on your post lol

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I miss the old Sean Frank That hobo beard Sean Frank Dead in the eyes Sean Frank Smoke cigarettes Sean Frank I hate the new Sean Frank No doomer mood Sean Frank Spaz LA news Sean Frank Pull-ups for views Sean Frank I love the old Sean Frank Just wallet sales Sean Frank F*** all the trains Sean Frank No powerbanks Sean Frank See, he invented Sean Frank It wasn’t any Sean Franks Now I look and look around And there’s so many Sean Franks I used to love Sean Frank I used to love Sean Frank Even made Simpsons memes I thought I was Sean Frank What if Sean Frank wrote a tweet about Sean Frank Called “I miss the old Sean Frank” Man, that’d be so Sean Frank That’s all we want, Sean Frank We still love Sean Frank And I love you like Sean Frank loves Sean Frank

Sean Frank @Seanfrank

5 days ago

IM THE RICK RUBIN OF ECOM: - incredibly rich - incredibly famous - can not actually do any of the work - speak in weird metaphors - beard and barefoot - my advice only works for me - everyone likes me, no one knows what I do

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Humanoid robots packed nearly 250,000 boxes, Pretty Boy built an AI email engine from a voice memo, and Google just killed keywords. That and much more on the latest AI Ops. Ben Feys joins hosts, @FoldesCraig + @BenFlohrOG. Full episode ↓ AI Show-and-Tell 00:00:00 Robots + your 3PL 00:05:01 Gemini edits your ads 00:07:31 Does AI create jobs? 00:08:32 Claude for outreach 00:12:09 What’s agent dreaming? 00:14:39 Google kills keywords 00:15:58 Ben Feys, Pretty Boy 00:20:00 Two founders, 7 figures 00:22:04 $2,500/month saved 00:22:59 Ben’s AI email agent 00:26:39 Shoot first, aim later 00:34:03 WTF is RAG? 00:47:08

It’s no secret that we need Meta … but did you know, META NEEDS US! Live, in-person at Meta Performance Marketing Summit: @couuor @connorrolain @codyplof @JasonPanzer @mbertulli @KatyMimari If you missed the summit, we got your back. Full bonus episode out now. - Catalog is the new pixel - Interest targeting is dead - Signal engineering alpha - AI era of media buying - Andromeda, Lattice, GEM - Automatic ad uploading - Idea → launched in 24hr - Internal data warehouse - Claude is table stakes - 50% budget → gen AI - Other 50% → creators - (Brand is the only moat) - High AOV versus low AOV - GMV-max-ification of media - Meta competes with Shopify?

Today is my 45th birthday. Here's 45 lessons & principles I've collected along the way: 01 - Pessimists sound smart, optimists get rich. 02 - Today is the youngest you'll ever be. 03 - Your happiness depends on the quality of your thoughts. 04 - Don't eat with people you wouldn't starve with. 05 - Trustworthiness beats attractiveness. 06 - Trust is earned in drops and lost in buckets. 07 - If you keep score with your partner, you've already lost. 08 - Spend your time becoming a great person and the right people show up. 09 - Everything we say at funerals should be spoken at birthday parties instead. 10 - Look down for gratitude, around for support, and up for inspiration. 11 - Make a fool of yourself more often. Embarrassment is the cheapest tuition there is. 12 - You are the only person on earth who can use your gifts, so stop waiting for permission. 13 - Everyone is jealous of what you've got, but nobody is jealous of how you got it. 14 - Never compare yourself to someone else's highlight reel. 15 - Live your life like everything is working out. 16 - The price of inaction is almost always higher than the price of being wrong. 17 - Accountability is the currency of autonomy. 18 - Good luck competing against someone who cares and is having fun. 19 - If you stand for everything, you stand for nothing. 20 - Strong position, loosely held. 21 - I'm either winning or I'm learning. 22 - Volatility is good for velocity. 23 - Movements don't start with stopping. 24 - Do the unscalable; that's where real leverage hides. 25 - Most people need to hear something seven times before it sinks in, so repeat yourself shamelessly. 26 - Incentives drive behavior, not the other way around. 27 - Perception is reality, whether you like it or not. 28 - Stories move people; spreadsheets don't. 29 - Marketing takes a day to learn and a lifetime to master. 30 - Don't rush to get big. 31 - Starting something to exit it is weird. 32 - People don't quit companies, they quit leaders. 33 - You're building a team, not a family. 34 - If you wouldn't work with them for a lifetime, don't work with them for five minutes. 35 - Great communicators take ownership of the other person's comprehension. 36 - Scale your thinking through writing. 37 - Every hour of your life is not worth the same. A few are probably worth 100x more than all the others combined. 38 - Givers have to set limits because takers never will. 39 - Be the biggest fan of the people you love, out loud, while they can hear it. 40 - Lift heavy. Walk daily. Cook your own food. Your body is the only one you get. 41 - Money buys options, not character. 42 - Your kids are watching how you handle the hard days, not the easy ones. 43 - Family is the only compounding asset that matters. 44 - Success is daily impatience combined with decades of patience. 45 - Your ducks are probably not in a row. You likely don’t even know where they all are. And one of them is probably a pigeon. Welcome to life.

connor is my goat (and to my 14 female followers... hes single)

Connor MacDonald @couuor

6 days ago

The Meta Performance Marketing Summit gave some insight into where the platform is going. For those who didn’t make it, these were my two main takeaways: (1) Media buying is having a resurgence, although it looks much different. 6-7 years ago you could create a lot of value

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@AaronOrendorff @couuor @codyplof @connorrolain @M__Operators They’re both right

@M__Operators @couuor @connorrolain @codyplof @JasonPanzer @mbertulli @KatyMimari Sus trailer. Epic pod.

@AaronOrendorff You dropped this

Operators @9operators

a week ago

How often, how much, and how soon can you take money out of your business? @Seanfrank, @mbertulli, + @mikebeckhamsm reveal the different paths … - Day one, 10% of profit - Market salary, EoY payout - Max cashflow, every month - Debt first, then distributions - Zero salary,

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