Robert | Performance Creative 🎯 | Adacted @RobertPaidAds
$12+ million for our clients | Ecom brands, we will add $50k to your MRR with our full-funnel approach in 3 months, guaranteed | Follow for free tips👇 Adacted.com Get started here → Joined June 2023-
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Sometimes you have to step back from being "creative" and start focusing on being "clear" Simply put, show them what you're selling and why they need it. It's that simple. Facebook will do the rest.
We haven't had a proper Media Buying Debate on Twitter in a while. So here's a Hot take: 🥵 It doesn't matter that much if you have 1-6 ads in your ad set, or 25-50 ads. I often have more than 40 ads in an adset for various single product adsets. AND I routinely launch new…
Here is the right answer. A3 B2 C1. Only one person nailed it. Well done @RobertPaidAds! Here's what happened. We put the "Eye spy" into market and it just ate up spend in every adset it was in.... but... the performance was actually sub par. Profitable, but not great. Meta…
Here is the right answer. A3 B2 C1. Only one person nailed it. Well done @RobertPaidAds! Here's what happened. We put the "Eye spy" into market and it just ate up spend in every adset it was in.... but... the performance was actually sub par. Profitable, but not great. Meta…
If you're into cool theories around why some ads crush 👇👀
If you're into cool theories around why some ads crush 👇👀
Just got a full refund from Meta regarding an overspend issue, where it spent 150% of the daily budget within an hour. This is it... I've peaked Ask me anything
Once you understand FB is a MoF platform, you stop caring about soft metrics as much. And start caring about clarity.
I had a lot of questions from this asking how I am analyzing creative tests using Ads Manager. So I am going to let that secret slip too... Get my Custom Columns Setup I use to easily analyze creative in minutes. Without paying for a third-party tool like Motion. PLUS a demo…
I had a lot of questions from this asking how I am analyzing creative tests using Ads Manager. So I am going to let that secret slip too... Get my Custom Columns Setup I use to easily analyze creative in minutes. Without paying for a third-party tool like Motion. PLUS a demo…
If you're still not following Jess @HireFireTeam, you're missing out on so much fun 🙌
If you're still not following Jess @HireFireTeam, you're missing out on so much fun 🙌
Anyone else seeing FB spend spiking at around 1-3 pm Eastern time? one account spent $160 in an hour, compared to $40-50 another spent $450 in an hour, compared to $120 Not all accounts affected, some some way more than others.
be wary of bulk edits... The ads manager is super glitchy this week. 🚨 I changed 6 learn more buttons to shop now, and it ended up overwriting all 6 individual ads as duplicates of one variation. 🙌Thanks @Meta 🥲
FB ads manager duplication is broken.‼️ 🚨 Be wary, when you duplicate you end up editing the original adset/ad instead. and definitely don't delete anything today... or atleast double check, whether you're actually deleting a duplicate or the original.
Here’s the best, most-ridiculously-stack, should-not-be-free resource ever created on … Ecommerce landing pages ↓ - 100+ examples in Notion - 10 Figma templates - 4.2k words w/ checklists I hope it’s helpful: bit.ly/3vCDDJN
Hot Take: Advantage+ Shopping Campaigns were the best upgrade to meta ads since 2020.
Anyone else seeing random campaigns/Adsets turned off by Meta?
Triplewhale has a built in Post Purchase Survey. but most people are not using it properly. by default the first question is important for attribution. but you can add up to 7 questions in total! Sure it's not as sophisticated as Knocommerce or some other tools out there, but…
There's a billion brand guidelines out there, but most of them are WAY too complicated FOLLOW, LIKE, RT, and comment BRAND and I'll DM you the only brand guideline sheet you'll ever need
Hot take - 7dc1dv is only an issue, if you give FB a reason to start making up numbers. i.e If you purposefully make poor ads that wouldn't even convert with a 1dc optimization, you're forcing facebook to start reporting 1day view purchases. Just this month we turned an account…
Is anyone else feeling that Triplewhale has gotten much worse with tracking purchases? Or has Facebook simply gotten so much better?
Almost all of our account CPMs are up 50-100% compared to January this year... This is higher than the Q4 peak... Is this the "end of financial year surplus budget dump" finally happening?
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When it comes to growing a brand, no shame in just doing more of what works. It’s not lazy. It’s effective and efficient. So many brands trying to reinvent the wheel for no reason. Experiment → Observe what’s working → Iterate. That’s all it takes.
Most days are just neutral There is no exciting event There is no huge win to celebrate There is no massive L that you took These days are 96% of the journey They are the incremental pieces of experience that compounds with time It's nothing exciting, but necessary
@AaronOrendorff @TheDTCShoooooow @HireFireTeam @rabahrahil The people who hired you are watching these posts like “should we have hired this guy?!” 😂looking forward to the reveal!!
@AaronOrendorff @TheDTCShoooooow @HireFireTeam @rabahrahil In 24 seconds I went from "Who is this guy and who the hell cares where he's going next?" to boppin' along wondering "Where the hell is he goin' next?"
Tomorrow. 1pm ET. The Biggest Reveal of the (Ecommerce) Year! @TheDTCShoooooow x @HireFireTeam x @rabahrahil x This Guy 🤓 It’s a bop.
@sourfraser Great post. I'd recommend reading "Antifragile" - definitely helped me changed my thinking around the same things you described.
@sourfraser I learned with the agency. We have a super power. We see multiple ad accounts & that’s hard for an avg joe.
My agency makes over 7 figures, But I’m still terrified that it’s all going to come crashing down Because building anything is hard But maintaining it is even harder. I don’t believe the sea of people online posting Stripe screenshots. Because it’s not all fancy cars and…
Hit 70,000 newsletter subscribers 🥳 I've also gotta clean our list so this number will go down a bit. But still fun to celebrate today!
@theisaacmed At the same time people don't want to buy $12 boxes of cereal so there is a balance. I am a sucker for a good story and brand, but I do empathize that people are price sensitive in the grocery store and a lot of new brands are expensive on shelves
The private labelization of everything in grocery stores is lame. I want MORE BRANDS. MORE STORYTELLING MORE SMBs
I keep a few skittles on my desk. Whenever I complete a task or meeting, I have a skittle. Living dangerously.
@Peter_Quadrel It’s essentially ads manager with really fancy filters. It really only shows benefit when you are testing 100+ creatives a month
I don't get the Motion hype. Its a more organized ads manager. What am I missing?
@HireFireTeam @AaronOrendorff @TheDTCShoooooow This is next level. Definitely need more pageantry around career changes
BREAKING Legendary marketer @AaronOrendorff to reveal his next career move LIVE on @TheDTCShoooooow THURSDAY - 1PM ET. Is he going back to agency life? 🤔 Joining the next SaaS powerhouse? 🤔 Starting his own fund called "In-vest-able"? 🤔 Find out TOMORROW at 1pm ET!
It would save me so much trouble if I had screenshot history of the homepage, landing pages, and PDP's for every brand I advertise for. One small change to any of these can make a world of difference. Does anyone have a good tool for getting screenshots daily?
@Ben__Kruger Ben. We’ve gone over this. You can’t use that as an excuse for joining our team zoom calls without a shirt. It needs to stop.