Susan Wenograd @SusanEDub
20+yrs of marketing 🤓, 40+yrs of sass 💁🏼♀️ . Paid media fossil and crusader, with a side hustle of handmade candles and bath/body products. cantdles.com Richmond, VA Joined December 2008-
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Wednesday: pack up the van, hitch the trailer and head to DC. Set up camp. Thursday: event set up, which is 45 mins from the campground because it’s in the historic area and there aren’t campgrounds there 😂 Friday and Saturday: Slingin’ Scents Sunday: Sleep in, pack up, hitch…
Well, after a shitty week this is exactly what note I am so happy to end on. Thank you @NittraE
Shopify nerd-friends: I need to create a sample SKU, with a dropdown to pick 5 out of 15 or so options. Best app to accomplish this? Or is there a native way I'm just not seeing? Thank ya.
I cannot wait to get this nugget. I think it’s hilarious his crest looks like a mohawk. Breeder said he’s super snuggly and curious, she adores him. I can’t wait to see what words and songs he will learn.
I’ve been struggling with how to handle my jars and packaging moving forward. It’s been weighing on me - the MOQ is large and my expenses this year are higher, which makes them even more of a sacrifice to outlay cash on right now in the slow season. And I’d have to order them…
The urge to do a booth at a humongous book/reader festival even though it would take me two days of hauling to get to. I totally shouldn't do that, right?
This week is kicking my ass emotionally. (I’m fine, everyone is fine, but otherwise…ugh, seriously?) In happy news, this is Otis and he is joining our family next month.
Sitting on a call with a Facebook rep who asked if we have "optimized our pixels" yet. I asked what she meant, and she proceeded to talk about us animating images. Wheeeeewwwww, folks.
Currently riveted watching the new addition to The Jinx saga. Anyone else??
It looks like I’ll be spending my birthday driving to Knoxville to be a vendor at CreepyCon and I am in no way sad about this.
I made a pact to myself to not engage with people who post idiotic, black and white declarations about paid media. So far, I'm following but man...some days...
I’ll have to look back to be sure, but I think this was my highest-revenue Friday at a show so far.
I guess I’m officially a perfumer of sorts now - I sold out of my first test production run in every scent 😳
I have one scent that doesn't fit my normal profile that absolutely kills it - no matter what I put it in, people buy it: Not Today, Satan. They pick it up bc of the name, they buy it because they love the blend. My masculine/unisex scents are my mainstay, but this ONE…
Well, hot damn. I still got it, even after all these years. Love seeing so many people I'm lucky to call friends on here. This industry has been good to me, and my cup always runneth over. ppcsurvey.com/top-50-most-in…
The same core candle scents still consistently. Seasonal ones (beach/floral) aren't moving at shows, but are moving at my large retailer. The scent profile of my show-goers is very clear.
Lily Ray 😏 @lilyraynyc
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@SusanEDub @NittraE pre-comment- I'm sorry you had a shitty week. booo it (the week) tweet comment- (makes the not least bit shocked face at their response/feedback) yuuuup. that's susan. wish she did more of that. prolly could have a really successful business. #shruglife
Shout out to Tom. He did it right.
This is Tom Anderson. At 35 years old, he sold Myspace for $580M. Then he bizarrely vanished. Here's his story:
@SusanEDub AAARH TWITTER IS BROKEN thank god I randomly decided to check back - never got the notification I don’t disagree. Actively trying not to micro manage but being hands on is diff then micro managing though. Hands on > involved giving feedback making sure quality bar is met.…
Watched one of our new hires make the presentation of her life. Absolutely crushed it. Final decision made to switch SAAS platforms. Absolute no-brainer. What a great hire. Total agency and accountability over her department.
Yep. Everytime I have not held the line on #4 I have regretted it.
I used to think that taking care of your people first would take care of the business. That almost killed my business. First, let's do a review of what I allowed: 1. Mental Health Days and Summer Fridays + generally a very lax day off policy There's nothing wrong with taking…
@SusanEDub And by shouldn't you mean should, right?
@SusanEDub I was thinking in accounting terms, if your fiscal year ends in December. The other tweet is more on point, sorry. I’d recommend to over-stock in current climate of uncertainty (which adds to the usual EOY spike you’d described).
@SusanEDub the level of knowledge/support is at a 2-year low now. Sad because it was actually getting better for a little while. Now they mostly want everyone to switch all their creative 'optimizations' on a la Google
@SusanEDub We get a new meta rep every 2 months. Some are great and others are completely clueless. Asked the last one why they change so often and they told me that they are contractors and don’t even work for meta full time. Also ours are all sitting in Nigeria.
@SusanEDub Imagine being a global expert in pixels and talking to angry customers who are convinced they have pixel issues because of worthless pixel advice they were given by their Facebook rep who is reading the same automated prompts anyone can see when logging in to events manager. 😀
@SusanEDub Yea that’s gonna be a near-audible lol from me
@campaignfixers @SusanEDub This would require them to remain on your account for more than 2 months.
I'm so excited to join this team!
Big news: Jesse McDonald has officially joined Siege Media as our Senior Director, SEO! Jesse brings a wealth of enterprise experience to Siege, from his last 5 years as a Global SEO Strategist at IBM to his previous half decade agency-side.
@SusanEDub One of the few joys I have left in life is yelling at the random rep that calls me out of the blue.