Kathryn Frankson @KathrynFrankson
Marketing. Sales. Events. All while drinking tea. Minneapolis, MN Joined June 2013-
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The user generated content from attendees, speakers & sponsors at your event is NEXT LEVEL. Have a plan to leverage it. The days of events being the only one w/ resource to make post show reels and hype videos are long gone. Your partners are next level content creators.
It’s always fun to scroll through LinkedIn and see the beautiful event pictures being posted. It was a 16 month road of long, hard work by this team to launch @money2020 and team Asia really DID THAT. 👏👏
Another @money2020 WRAPPED! The launch of Money20/20 Asia in Bangkok was SO special and the team absolutely nailed it. Next stop…Amsterdam!
I’m so proud of how intentional our team was with stage concepts. All 4 stages have been standing room only all day. It’s not about being extravagant or fluffy. It’s about giving people something they can’t get anywhere else in the world. And making it fun. 😍
Do not underestimate the power and impact of your event signage. The number of selfies with our airport and exterior convention center signage is amazing. Your audiences experience starts when they head to your event.
The Queen Sirikit National Convention Center in Bangkok is one of the most beautiful venues I’ve ever been in. Wow.
Pit stop in Seoul, South Korea. Best layover ever: eating Pho and seeing LinkedIn blow up with all the pre event posts 🥳
Heading to Bangkok for our @money2020 Asia launch and I can’t stop geeking out over our floor plan. The best networking EVER wrapped in the best possible experience. And yes, @tojulius I’ll give you a first look at the money arcade. 😉
Had a leadership meeting today about recognizing the unsung hero’s in our business. There’s always going to be people who are heads down and just get the work done. They deserve to have their moment. ❤️
I think a lot about smart brand expansion (we all want growth, right?) The Nate Berkus/Jeremiah Brent partnership with PetSmart (creating chic interiors for PET PARENTS) feels SO smart and SO on brand. Bravo for nailing a new vertical that doesn’t feel forced.
Careers are one big improv class We are YES, AND’ing our way through it all Would you like to present? Can you start the call? Will you lead this? Go ahead and kick things off! Just a shout out that if you feel corporate…you are actually a creative star 🫵🤩
Storytelling in B2B is underrated. We over prioritize A/B testing. We over prioritize multi touch attribution. We over prioritize SERP manipulation. We over prioritize growth hacking. We over prioritize email automation. Yet underestimate the 1 thing that works in every niche.
Because as individuals we can post on social media and send emails so quickly… Make graphics in Canva and whip up websites on Squaresspace in a flash… We forget that certain marketing activities…to be done well do take time.
Friendly PSA that your local public library is better to work at than a coffee shop! - Fast WiFi - Totally Free - Tables, Desks, Workspaces - Free Magazines, Books, Newspapers I use the public library 3 blocks from my house several times a week, it's like having a free WeWork.
Viral doesn’t need to be the aim with social media. Targeted. Engaging. High impact for your ICP. Now that’s success.
I read a job description yesterday that said: Ability to thrive in a fast paced ambiguous environment. Is this realistic, sure. Do I think it’s ok that an organization is comfortable with things moving quickly and without clarity, no.
What do @Mastercard, @Plaid, and @SiliconVlyBank all have in common? They all made their biggest industry announcements at Money20/20 USA. And you could be next! Why? Because they know that the news and the announcements made at Money20/20, get amplified across the global…
So excited to share great growth and bright things ahead!
One of the biggest disconnects in business right now is when you sign up for a “get a demo” form and then the call is only to walk you through the B.A.N.T (budget, authority, needs, timeline) process to get enough info to create a “bespoke” demo.
Julius Solaris @tojulius
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687 Followers 2K Following We believe the frontline employee experience has the power to transform your business@JonKazarian I am no expert on that topic. B2B is probably more sensible to these dynamics because sponsor or client complaints can jeopardize the whole publication. For media, in general, traffic is the only metric, and everything is justified. But again, just assumptions.
My session at #ETLVegas24 is just around the corner! Join me May 1-2 in Las Vegas for a chance to meet the people at the forefront of the event tech industry! Register today to catch my session and many others! i.snoball.it/p/BvZm/t
Wow! Author, investor and podcaster @tferriss casually invites his listeners to get together around the world to celebrate 10 year of the podcast. Today 4,000 get on app @getriver_io to meet up. Content creators throw business-like events with concert-like dynamics.
Last week our community launched a movement. 300 gathered onsite in Brooklyn and (now) over 1700 participated digitally in a shared experience that marked an important milestone for the marketing industry. New ideas were curated, relationships were strengthened, and a few…
Here’s an interesting stat: Millennial dads are spending 3x as much time with their children than fathers did in the 80s. 43% of fathers admitted to never having changed a diaper in 1982; today, only about 3% of dads say the same. Shout out to the Dad gang.
At (my first....time aligned this time) Money 20/20....this one is the Asia edition in Bangkok! #Money2020 #Money2020asia @money2020
Stop by @shieldfraud's booth to try out Whack-a-Fraudster! We're thrilled to host this charity initiative in collaboration with Ascend Money and Money20/20 Asia to raise half a million Thai Baht for Ramathibodi Foundation. Each successful strike by participants will trigger a…
🌟COO of Websea, @HerbertRSim is now at @money2020 Asia conference in #Bangkok #Thailand 🔥 Join us to share insights, network with industry leaders, and explore the future of decentralized technologies!
Three days, one place: at the heart of it. @money2020 is bringing together the Asian money ecosystem in Bangkok right now. Partnerships will be forged, deals will be accelerated and opportunities await our attendees who have come together to co-create the future of money.…
#Money2020Asia is officially OPEN! 🎉 Dr. Daranee Saeju, Assistant Governor of Payment Systems Policy and Financial Consumer Protection Group at @bankofthailand, definitely set the tone for an amazing show during her keynote. Over the next three days, immerse yourself in a…
See you at 13k This 1k was fast
The shoe game is back in action for @money2020 Asia. Alright #money2020 world, show me those shoes! Share them on social & tag me or come find me onsite & I may just have a special token for you (hint swag may or may not be involved). Day 1 taking place in Bangkok kicking off
@KathrynFrankson I’m waiting for the time when your entertainment console on your flight gives you personal 🙌s for going to a conference and additional VIP content or have a conference channel to interact with prior to landing 🥰
Every parent and teacher should be required to read these two books. I think these two important and essential books should be at the top of every bestseller list. I highly recommend them to everyone. One lesson from both the books:
From Bad Therapy by Abigail Shrier: The purpose of childhood is to allow kids to take risks - things that involve getting all kinds of hurts - and to practice the skills they will need as adults while they are still safely under their parents' roofs.
The 9-5 was created during the industrial revolution in order to know how many factory workers were needed to produce X amount of thing-a-ma-jigs in Y hours. There were no phones. They didn’t have 130 slack messages waiting for them after 5 hours of meetings. Work ended and…
And so it begins 🙌🏼 let’s go! @money2020
Can’t believe I use to beg for a text back and I’m now with a guy who learns Taylor Swift and Olivia Rodrigo on the piano for my daughters.
Virtual vs In-person events