Yahoo Advertising @yahooads
Create. Amaze. Repeat. We help businesses grow by connecting with customers. adtech.yahooinc.com New York, NY Joined April 2017-
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Cool story for @yahooads from @jackneff. @ckane and @jouncemedia's audit finds Yahoo Backstage, Yahoo's new direct-to-publisher offering, is the “largest MFA-free supply source on the open web.” adage.com/article/digita…
Big congrats to @yahooads and @jouncemedia for their advertiser-first leadership in removing MFA. adage.com/article/digita…
The pleasure is ours!
Great listen from Next in Media's @digitalshields and Yahoo SVP Adam Roodman, who clearly sums up our shift in strategy/focus with @yahooads in 2023 mikeshields.substack.com/p/this-ad-tech… open.spotify.com/episode/4SI0UV…
Creative is key in TV #advertising. 🎨 Watch part 5 of our video series w/ @CampaignLiveUS for 💡 on advanced creative tech from the execs at @Roku, @yahooads, @MarsGlobal @LGUS & more! #ctv Watch here! 👀 ➡️ bit.ly/3Ogm2y1
Elizabeth Herbst-Brady, chief revenue officer at @Yahoo, says the company's Backstage platform gives marketers more transparency into their campaigns as they shift more of their budgets into advanced advertising, in interview w/ @digitalshields beet.tv/2023/06/yahoo-… @Yahooads
It's great to see Beau Ordemann from @yahooads here at #CannesLions2023! He shares insights on how consumer attention to CTV 📺 advertising can be measured, and how viewers are growing more accustomed to seeing ads in streamed content w/ @digitalshields: beet.tv/2023/06/attent…
Generative AI is “a tool,” @deadmau5 told @thebradsmith at the Cannes Lions Festival, taking place in France. “I’m remaining blissfully agnostic to the whole thing and then we’ll see if it either takes over or goes the way of the NFT.”
. @Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage. adweek.it/3XgOy5x
The goal: Telling the funniest dad joke. The prize: Driving the @Yahoo Camry. 😎 This Father’s Day, watch legendary @NASCAR racer @dennyhamlin and @ToyotaRacing driver @CBellRacing try to keep a straight face as they exchange racing jokes. ⬇️
New: Yahoo DSP and Adelaide have partnered to enable advertisers to bid on Yahoo supply segmented by its attention score. The partnership—the first of its kind—marks a substantial cosign for the metric, whose adoption could reshape the web. For @Adweek: adweek.com/programmatic/y…
Cool news alert: Our man @airgups23 was tapped 4 his thoughts in this @Adweek 🧩 on the new @Yahoo & Adelaide partnership! 🤘🏽😎🤘🏽 "Whereas w/other #DSP’s they’re using Adelaide as a post-campaign reporting tool, w/Yahoo they’re getting ahead of it." learn.uof.digital/Yahoo_Adelaide
Love this news today… attention is a great metric for increasing effectiveness of advertising… and always like Yahoo DSP to be first in things!
Love this news today… attention is a great metric for increasing effectiveness of advertising… and always like Yahoo DSP to be first in things!
Nice partnership between @yahooads DSP & @AdelaideMetrics, and great writeup by @MarkStenberg3. I think #CannesLions2023 is going to be all about attention. Also, cool to see @airgups23 in there! The man is everywhere. adweek.com/programmatic/y…
Yahoo Advertising has revealed a new integration with attention metrics firm Adelaide to bring high-attention pre-bid segments through the Yahoo demand-side platform (DSP). bandt.com.au/yahoo-advertis…
Find about what @yahooads have been up to and what their predictions are for the future of pDOOH and how CTV fits into the medium in our partner spotlight. Find out more about some of the exciting projects we're working on together ⬇️ #DOOH #OOH hubs.li/Q01QJJ1k0
Ready, set, race — it’s @NASCAR Day! 🏁 Our racers with @ToyotaRacing will be in Chicago in July for the NASCAR Chicago Street Race. In the meantime, throwback to racer @IsabellaRobusto and her car showing off their Yahoo purple. 💜
Exciting news for @yahooads as we head into @advertisingweek #AWEurope w/ a new partnership with @samba_tv for Advanced TV solution enhancing targeting & measurement in Yahoo DSP across UK, Canada and expanding in Australia. #CTV #AdvancedTV #programmatic
Exciting news for @yahooads as we head into @advertisingweek #AWEurope w/ a new partnership with @samba_tv for Advanced TV solution enhancing targeting & measurement in Yahoo DSP across UK, Canada and expanding in Australia. #CTV #AdvancedTV #programmatic
We’re still buzzing from last night’s NewFronts party. 💥 Chance the Rapper brought the hype (and hits) and our incredible clients brought the energy — thanks to everyone who came out and made this a night we won't forget 🙌
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Today, @yahooads announced the results of its independent audit on Yahoo Backstage by @jouncemedia, a leading source for consistent definitions of inventory quality standards. exchangewire.com/blog/2023/09/2…
On this week’s episode of On Marketing, we reflect on Cannes and creativity with Global CEO Michael Epstein, Global CSO Kim Einan, and Tony Gemma, VP and Head of Global Ad Creative at @Yahoo. For your listening pleasure this holiday weekend: open.spotify.com/episode/1HozHa…
Elizabeth Herbst-Brady, chief revenue officer at @Yahoo, says the company's Backstage platform gives marketers more transparency into their campaigns as they shift more of their budgets into advanced advertising, in interview w/ @digitalshields beet.tv/2023/06/yahoo-… @Yahooads
SP Whoa (I had an opening to say it): @yahooads is launching a direct to publisher offering called Backstage at Cannes with over 100 top publishers on board. Great piece by @catherineperlo1. adweek.com/programmatic/y…
.@Yahoo Backstage to provide direct path to publishers' premium ad inventory @Yahooads mediapost.com/publications/a…
Yahoo Advertising today announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. bandt.com.au/yahoo-advertis…
Today, @yahooads announced an integration with @AdelaideMetrics, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP. exchangewire.com/blog/2023/06/1…
The integration aims to simplify the application of attention metrics for advertisers Yahoo partners with Adelaide to launch pre-bid segments through the platform’s DSP ow.ly/bBha50ONBnw
Yahoo Advertising has announced an integration with Adelaide, a company that works in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP mediaweek.com.au/yahoo-partners…
@yahooads @NASCAR @ToyotaRacing Purple power! 💪🏼!
Yahoo has announced a strategic partnership with Samba TV to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time across the UK and Canada. bandt.com.au/yahoo-partners…
Excited about #IABNewFronts? We certainly are! Don't miss out, reserve your spot today: bit.ly/3YQTVYq
🎶 And we back 🎶 at @iab NewFronts, featuring a performance by critically acclaimed artist @chancetherapper. 🔥 We're so excited to spend such a ~Big Day~ with our amazing clients!
Check out the findings from our new study with @yahooads that explores CTV ad attention and how brands can best optimize CTV ad engagement: adtech.yahooinc.com/post/attractin…
Attention 🗣️ We partnered with @PublicisMedia to study CTV ads. We learned: ✔️ Mornings are a key attention time ✔️ Attention is higher on paid streaming ✔️ Position within ad breaks is crucial For more insights on building your CTV strategy with Yahoo: yhoo.ly/3TwRQPS
We are excited to announce our new partnership with @YahooBusiness ConnectID — the cookieless identity solution that uses content-based, first-party data to bring audiences to life. ShareThis strives to be an integral player in expanding these solutions: sharethis.com/news/2023/02/p…
@yahoobusiness @yahoobusiness thank you for the shout out!
Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. #partnership #mediabuying #advertising ow.ly/9miq50MGRXF
Today's the day! Catch me in the #EqualityLounge at #CES2023 this Thursday and Friday as we meet with leaders across the industry to inspire a new way forward. Equality in #tech can't wait. Tuning in virtually? Head to The Female Quotient's LinkedIn page: bit.ly/3X2ZwtK
Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. adweek.it/3vG5dlP
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