Mobile Marketer @MobileMktrDaily
Mobile Marketer is now a part of @marketingdive. Sign up for the Mobile weekly newsletter by Marketing Dive: https://t.co/H0G5WhQZbn marketingdive.com Washington, DC Joined July 2009-
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"The ability to reach consumers 24/7 should instigate brands to employ the tactics of a programmer versus a marketer," @tastemade's Jeff Imberman said. bit.ly/2LtvobP
While #Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform. bit.ly/3oOrnNk
Uber's update let businesses put their branding on coupons for food delivery and rides, giving them a way to create branded experiences that serve as another touch point with customers. bit.ly/3oVvXcQ
ICYMI: More than 1/3 of respondents think podcasts have too many ads, though a new report found no meaningful change in ad-skipping behavior. bit.ly/3m3Pupy
In working with brands on transactional programming, @tastemade is developing a formula that's entertaining, boosts sponsor awareness, and gives viewers a reason to respond with a direct purchase. bit.ly/2LtvobP
Comfort with mobile tech and agility around quickly shifting landscapes has helped Chipotle leverage its digital ecosystem, with great results it hopes to build on into 2021. #DiveAwards bit.ly/3qRpqBM
📣 ICYMI: Mobile Marketer is integrating into @marketingdive! Subscribe here to ensure you get the new mobile-focused publication that hits inboxes every Thursday afternoon. bit.ly/3qBzFK6
As mobile usage surged this year, the biggest winners were TikTok and remote collaboration apps that became de facto tools of people working from home, @appannie found. bit.ly/2VYDxH8
A landmark lawsuit filed by the #FTC pushes for #Facebook to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity. bit.ly/2W3p904
Amid historic challenges, Unilever continually met the moment with resonant messaging while advancing its business in critical areas like e-commerce. #DiveAwards bit.ly/3m0yhxd
Haribo's pitch-shifting lens on Instagram makes grownups sound like kids, a transformation that's consistent with the candymaker's long-running campaign that shows adults enjoying gummy bears. bit.ly/3gunqu6
As others scrambled to respond to the movement for racial justice, @benandjerrys built on years of advocacy to go above and beyond. Our Activist Brand of the Year. #DiveAwards bit.ly/2JI1TT5
These companies and execs represent industry standouts in a year when campaigns were axed, budgets shrunk and marketers across categories had to do more with less. #DiveAwards bit.ly/3n372Dp
Make sure to follow @marketingdive for continued #mobilemarketing and #MobileApp news coverage and updates. Sign up for our the new Mobile weekly email here:
Make sure to follow @marketingdive for continued #mobilemarketing and #MobileApp news coverage and updates. Sign up for our the new Mobile weekly email here:
ICYMI: 📣 Mobile Marketer is merging with Marketing Dive on Monday, Dec. 7. Be sure to follow @marketingdive for regular #mobilemarketing news. Read more about this change: dive.pub/33AfYZu
Colgate's "Mindful Moments" content with @Headspace fits with Hum's broader goal of urging people to practice regular dental care by gamifying mundane routines like brushing teeth. bit.ly/33HJ2OB
Spotify highlights "gratitude, resilience" with its 2020 #Wrapped campaign. bit.ly/2I2u0LR
In the latest example of content and commerce merging, "Origins" viewers can easily order featured ingredients from grocery delivery service Amazon Fresh. bit.ly/3g8IExJ
A new @LEVIS collection includes 12 curated looks and a link to its website so Snapchat users can dress like their Bitmoji avatars. bit.ly/3geeN78
Tums bids early farewell to "dumpster fire of a year" with a New Year's livestream on TikTok. bit.ly/2VzUGXv
Semrush @semrush
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25K Followers 296 Following Leading #AugmentedReality company. Create with our SaaS tools, or let us craft your vision. Our solutions drive forward into new, augmented worlds 🚀@MobileMktrDaily This is such a creative campaign, thanks for sharing!
@MobileMktrDaily @BlimpieSubShop Thanks for the great article!
@MobileMktrDaily @mobivity Really insightful zoom in on how those restaurants recharged their relations with their consumers using a mobile marketing strategy based around SMS, bravo 👏🏽 #ThinkSMS
When experts like @forrester's Research Director Keith Johnston, @jillcress, @dougchavez, @MGQPinkerton, @BrettsView, or @Orchipedia say you should watch out for these things, you should definitely listen. More from @natalie_koltun & @PatchAdams03 ow.ly/srxU50k8gky
@MobileMktrDaily @mallofamerica I sense a Pokémon theme going on, about time too. This is a classic example of how technology & gamification can encourage the consumer to engage with the brand. Great work @mallofamerica
Thinking of using #influencers this Christmas? Here's how to make the most of it via @MobileMktrDaily @natalie_koltun #marketing #smm mobilemarketer.com/news/how-to-ma…
I don't know you, but if you link to 2015 or 2016 stats in a 2018 post on #mobile trends, I'm betting that you're lazy.
Good read - Bank of America launches AI-powered financial assistant mobilemarketer.com/news/bank-of-a… via @MobileMktrDaily
This probably excites me too much. What other 80s and 90s trends should come back? x.com/mobilemktrdail…
Remember Garbage Pail Kids from the '80s? They're back in a new mobile #AR game ow.ly/cD3i30k93dn
Thank you to @MobileMktrDaily for featuring our Footfall Attribution Benchmarks report in their article! #foottraffic #attribution #location bit.ly/2rL7GL9
Host @corinnesusan has spoken to everyone from founders of fashion tech startups to retail gurus. Who do you want to hear on the podcast next? retaildive.com/topic/podcasts/
Our VP Marketing, Ran Milo, wrote for @MobileMktrDaily on the most important trends that will shape app marketing in 2018 hubs.ly/H0b9Hvy0 #AppMarketing #Mobile2018 #MobileMarketing #MobileApps
Placed now offers open-source mobile location data for businesses mobilemarketer.com/news/placed-no… via @MobileMktrDaily
Thank you @MobileMktrDaily for covering the news from @IRM_media on its new @Snapchat campaign for City of Paris during #ParisFashionWeek ow.ly/cFUm30iEg3g
"Social media offers a constant focus group. By sheer volume and variety, it can reveal nuances in consumer behavior and attitude that a solicited approach just can't match." via @LouJordano @MobileMktrDaily bit.ly/2sOXrIF
This really has nothing to do with #AutoMarketing―we just really ❤️ #Oreos around here! @Oreo goes #AR in their latest #mobile scavenger hunt-styled marketing campaign (via @MobileMktrDaily) mobilemarketer.com/news/oreo-snac…
@MobileMktrDaily The AR stands for Awesomely Rad. Well, technically Augmented Reality. But it is pretty awesome, we think. #FINNEGANS #TVtakeover
Our COO @gamitai is featured in @MobileMktrDaily. In his 2018 #Marketing Trends piece, he says using real-time #locationdata for foot traffic attribution is now a core industry KPI for retail campaign effectiveness! Read more: tinyurl.com/y9xtoa7o
Consumer spending among all #mobile #app stores will rise 30% to more than $110 billion in 2018, via @MobileMktrDaily & @AppAnnie. hubs.ly/H09rzP80