Martin Uushona @uushxna
Writing on personal branding for founders & modern-day execs who want to hire A-players, increase profits, and make their companies stand out from the crowd. Joined March 2021-
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If you want to be an expert negotiator, master one thing: “ Awkward silence “ This was my biggest takeaway from the @jeremygiffon @myfirstmilpod interview. For most of us whenever we present someone with an offer we go on a 3-minute tangent spewing unnecessary info. Too many…
It's criminal for any B2B company not to be doing founder-led marketing. You're literally missing out on: • 10x the engagement you'll ever get on any company page. • A humanized brand where people approach you with different ideas and perspectives to improve your product •…
Most people love the idea of something but can’t handle the reality of it. This happens in every facet of life. Relationships Religion Business Careers People make all these types of things look sexy on the outside but the day to day activities required to maintain and excel…
I was terrible at long-term thinking. Most of my decisions would be based on short-term factors. Then I stumbled on these two frameworks used by @roelofbotha that changed the game for me : 1. Writing Project Autopsies & Victory Parades 2. Opportunities thinking Let's dive…
Your content doesn't always have to be new. You probably published some of your best work already. The only problem is you didn't package it the right way. Take your existing content, apply a proven content framework to it, and watch how it gains traction.
It won't be easy but trust that if you have: - A bias for taking action - A mentor to guide you on the way - The patience to wait for the results to show Then there's no you won't achieve whatever it is you're after.
The thing you’re away running from is blocking you achieving success in other aspects of your life. Look, nobody likes feeling stuck because it sucks. But being stuck doesn’t mean you should abandon the activity, rather step away for some time and gain clarity then come back to…
Everybody knows when they’re about to go into a rut. But most of us ignore all the tell-tale signs and continue doing the actions that’re leading us to our downfall. It’s much easier to prevent a rut than it is to come out of one. Meaning our energy shouldn’t be spent on…
A good indicator of growth and maturity is your lack of interest in the superficial things about people. In the past, the reason I'd be interested in a person and would want to be associated with them was because of their "stuff": • the car they drive • their status in…
Our environments either make or break us. But why do our surroundings play such a pivotal role in our success? I’ve boiled it down to this simple idea: The culmination of your environment’s ideas, beliefs and experiences determine how you think. How you think determines what…
There’s power in partnerships. When people get together to create and contribute value, they do more for mankind than any sole human being can with their own efforts. You can’t be a lone-wolf for too long if you truly want to create impact and provide value. And the African…
You don't need a large audience to have a high demand for your service. All you need is to provide great service to enough people for them to recommend you to their friends. You become "their guy".
“Networking” is useless when you haven’t done anything impressive with your life. High-value people only want to connect with those of a similar caliber. Here’s how you increase your value: • Pick a niche & set of skills you want to master • Make progress through execution…
It's easier for founders who have a strong social media presence to: • Hire A+ talent • Acquire funding • To build trust with new customers Because they make the brand more human. You've heard it everywhere, but it's true: People want to buy from people.
The drive away from something is stronger than the drive towards something. Use this to your advantage by mentally crafting a scenario you’d never want to materialize. Let this be what fuels everyday.
Surrounding yourself with a circle of killers is severely underrated. There’s no room for slacking when everyone around you is going after it. It’s a good kind of FOMO.
Surrounding yourself with a circle of killers is severely underrated. There’s no room for slacking when everyone around you is going after it. It’s a good kind of FOMO.
Caring about your clients (current & prospective) shouldn't be a "business hack" but it is. Most people are so blinded by money that they forget they're dealing with another human being. If you want to set yourself apart this year in business, then: Give a damn about the…
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Mastering marketing today means embracing the nexus of psychology, data science, and economics.
If you keep trying really hard, upping your skills, avoid dumb things that drag you down and keep your head up… It’s gonna work out. I promise.
It's weird how consistently people who attack Twitter point out that ad revenue has decreased. They don't seem the sort of people who care about companies' revenues, and now they're suddenly amateur stock analysts. I suppose it's because usage hasn't decreased.
The risk? Being offensive. The reward? Intimacy.
have random dreams where I retire early and move to some remote part of italy and become a tradesman (like a cobbler) spending my time drinking espressos and building things with my hands without a care have an urge to move outside the country for a bit at some point maybe seoul
I grew up working on construction sites. What I see here is kids learning a craft, quality, work ethic, and attention to detail. I may build businesses now, but I would never trade what I learned on those construction sites for anything.
THIS is how we get back to building! More than 100 high school kids are competing in a masonry competition in North Carolina and are crushing it.
“Where do you get your ideas from?”
To young future founders starting out: Mentorship touted by big tech recruiters is a scam to make you enslaved If you want to make a successful startup, the only real mentor is the customer
A list of a few thoughts on how to get more out of your startup’s social strategy. 1. Focus on 1-2 platforms per 1 person on your social team. 2. Get lots and lots and lots of reps in creating content. Then get more. 3. Have open communication with sales and learn what…
The more inflated the language in your startup's pitch, the less convincing it seems. If you're a seed stage company, don't tell me you're transforming global this or poised to dominate that. Tell me you noticed something that might turn out to be an overlooked opportunity.
How to successfully kill your dreams: ‣ Wake up, look at phone ‣ Use bathroom, look at phone ‣ Sit on the couch, look at phone ‣ Eat, look at phone ‣ Watch TV, look at phone ‣ Complain, look at phone, complain more It's no secret why most of society feels hopeless.
The four most dangerous financial traits are: - FOMO - Demanding certainty when none exists - Impatience - Gullibility
Absolutely moggin with @theclipcurator rn. We’re running our agency in a pretty unscalable way but damn we’re throwing out some vids that are just straight art. Like we’re just out here pouring out our best, willingly losing sleep over the work we’re doing because we…
crushing your 20s protocol: avoid debt. get in shape. learn a monetizable skill. take risks. learn about money. live on your own. no hard drugs. start a business. travel. eat real food. keep your family close. don’t chase women. work hard. pick your friends wisely.
Just takes one person who is unabashedly comfortable in their own skin to silently inspire dozens to embody the same. If you feel lost start here and let this be you. Create unintentional ripples through intentional living. No better way to help others than to help yourself first
Learning how not to feel pressure from other people, is an incredibly important skill. If you don't learn it, it will be used against you for the rest of your life.
Why alcohol is a feature of social gatherings: Whenever you interact with someone, a gap emerges between who you are, and who you are presenting. This is why the person you are with your boss isn’t the same as the person on the couch watching Netflix. Or why the person you are…
The most exciting and challenging part of tapping into your own power & ability, is that you realize that most of the time...you can do whatever you want. Want a specific position? Aim for it. Want a specific income? Set your targets. You have more choices than most believe.
Take a chance on yourself for once. Ignore society. Ignore your friends. Ignore your parents. They want the best for you, but most of the time, they want what's best for them. If you only do what others approve of, you drastically limit your potential in life.
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