UsmanSheikh @UsmanHSheikh
7 figure award-winning agency owner • CEO @WebWorxLabsInc • Tweets on marketing, tech and strategy webworxlabs.com Toronto Joined May 2020-
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Mastering marketing today means embracing the nexus of psychology, data science, and economics.
I learned the hard way—over many years of trial and error — that psychology is the foundation of successful marketing, branding, and sales. Everything in business is working with other people and that means understanding people is everything thing in business. And to truly…
Came across this ad design today. Works on so many levels - timely, creative, memorable & easy to understand. Simple yet masterfully done.
Fact #1: Each new account in high ticket B2B is very hard to get. Fact #2: B2B clients stick around for years if not decades if you service them well. In B2B sales and marketing - the weakness also acts as a strength if you play your cards right
Your number one priority as a marketer should be to provide a top-notch customer experience.
You don't need a huge budget to succeed in marketing. You just need a great strategy and even better execution.
Who are the key clients of marketing in organizations?
In the world of marketing - products, hype, buzz and flashiness catches eyes. But it’s great service & experience that truly wins hearts.
A business can exist without branding. It can exist without social media. But it cannot exist without the customer. Focus on your customer first. Everything else is secondary.
Starting a business is hard. Scaling a business is harder. Achieving brand salience is even harder. It is like the stock market. There will be ups and downs. But over time - the payoff will speak for itself.
Marketing 101: Have a clear intention behind your campaigns.
Successful advertising goes beyond creativity; it informs and educates the audience about the product's unique value proposition, addressing their needs and concerns. - Claude Hopkins
Marketing 101: Deliver impactful messages in fewer words.
Retail Therapy campaign by IKEA, 2016.
About a month ago - there was a "lull" in OpenAI's innovative releases. I even tweeted about it. Now they are coming out with a bang again. Can't wait to try out some of their newer features and tools.
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@UsmanHSheikh Marketing is all about understanding your audience & providing 'em with value. Without value, no marketing effort will yield fruit. Marketing also entails creating a strong brand image & establishing trust with customers.
@UsmanHSheikh People forget that their audience is lazy and wants to get everything they want while doing 0 work. Say 1 right thing and you have them, say 1 wrong thing and you are in problems.
@UsmanHSheikh Oooh, oops! I’m so sorry about that. I wish you the very best man. Your work here is amazing tbh but can definitely take your time.
@UsmanHSheikh Hype does play a big role, especially if a celebrity is doing it.
@UsmanHSheikh True. But you need BOTH to make it big. Thoughts?
Don't wait until your titled "Leader" to learn the skills you need to lead. Start being a leader today!
@UsmanHSheikh And what an amazing feeling when you win hearts and get that yes.
Worry is like a rocking chair. It will give you something to do but get you absolutely nowhere.
Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is the real thing. -Abraham Lincoln
@UsmanHSheikh The ultimate mindset
@UsmanHSheikh I also like the Goal-gradient effect and completion bias, especially for ecommerce where you can show a path to unlocking rewards for purchasing more.
@UsmanHSheikh Dan Kennedy says marketing boils down to a marriage of consumer psychology and sound economics. One without the other will lead to failure.
@UsmanHSheikh Genius in simplicity. I'll be sharing this with my audience Usman, thanks for sharing.
In 2023, Red bull sold 11.5 billion cans. They used psychological tactics to become the biggest energy drink brand in the world. Here are 7 tactics Red Bull uses in their marketing campaigns:
“The best marketing strategy: Have a product or service that people can't stop talking about.” – @UsmanHSheikh
“The best marketing strategy: Have a product or service that people can't stop talking about.” – @UsmanHSheikh
@UsmanHSheikh Absolutely man 💚@UsmanHSheikh
@UsmanHSheikh Really insightful, thanks for sharing
@UsmanHSheikh Jordan also got an unprecedented 25% royalty percentage.
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