Social Media Week @socialmediaweek
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Oooh—love Arjoon Bose's view on what a brand's purpose truly is! ❤️ @Adweek #SMWEurope #AdweekCreator
Oooh—love Arjoon Bose's view on what a brand's purpose truly is! ❤️ @Adweek #SMWEurope #AdweekCreator
"I want to go back to what brands should really be doing. Solving problems and delivering joy." @cgritmon spoke to @GeneralMills Arjoon Bose, @TheJoonMeister, about his key takeaways at #SMWEurope .
Before saying anything else, @adidas' @VickyLFree addressed the brand’s recent rift with Kanye West and the Yeezy brand: “One thing I want to make clear: Our conviction is clear, we do not support antisemitic, racist and hate speech. … #SMWEurope
In this fireside chat, @VickyLFree and @ajlucio5 delve into @adidas’ focus on building a purpose-driven brand that matches storytelling with story doing. #SMWEurope adweek.it/SMWEuro22
Speaking about the @adidas engagement strategy - “there isn’t a growth strategy that wins without women” states Vicky Free who began the interview with @ajlucio5 condemning all hate speech. Powerful moment #smweurope @Adweek
“Social media moves at the speed of culture” - heard so much about pace and niche engagement with communities during the last few days. Love that phrase from Vicky Free which sums things up so well. #smweurope
Day 3 of Adweek's #SMWEurope begins now! CEO Juliette Morris kicks us off. Stay tuned and register virtually to discover insights from global leaders about social platforms, Web3, the metaverse and beyond. adweek.it/SMWEuro22
Disruptive marketers 🤝 #SMWEurope. Join today for live discussions on the power of community, brand love and the future of commerce. Tag your team and tune in starting at 9:30 a.m. GMT.
Today a jam packed @socialmediaweek kicks off. 🎉 If your attending & curious about how brands are starting to test and learn in the #metaverse. 🧪 Come check out the fascinating speakers on our panel at 11:45. #smweurope 🧠
Starting my Monday on the right foot by attending day-one of @socialmediaweek to learn more about where social media is going and what it means for brands adapting to those developments. Here we go!👩💻 #SMWEurope @Adweek
It’s time for a few days of geeking out! #SMW22 #SocialMediaWeekEurope @socialmediaweek
Happy to hear from @hootsuite's CMO Maggie Lower that despite the recession, this is not a time for brands to pull back on their digital/social strategy but to advance. At the @Adweek #SMWEurope's session on "Your Guide To The Unpredictable Future Of Social Media".
The sessions at @Adweek #SMWEurope just keep getting more and more interesting.
We're at @socialmediaweek Europe! Let's go!! 🙌
Comedic creator Lil Man chats about his first viral video and why it got 20 million views! 😆🙌 @socialmediaweek @Adweek #SMWEurope
Breaking: Digitas UK CEO Dani Bassil Set to Depart buff.ly/3KLUzRj
This week, #5Things is recapping all the best takeaways from @socialmediaweek 2022. From the importance of co-creation to the future possibilities of NFTs, we’re bringing you the scoop from our on-the-ground coverage in NY. Listen now: pod.link/1488687476
Exclusive: Why @MeetTheMonks is merging with tech consultancy TheorumOne buff.ly/3lhMOGT
Community unites people and makes people feel like they’re part of something bigger than themselves. Love the focus on community building in “Unleashing Fandom: Why Community Matters” w. Erin Wayne from @riotgames #smw #smwnyc @socialmediaweek #communitymanager
67% of content on social is made by creators. Only 12% make more than 50k/year. Brands and platforms need to invest more in the folks delivering for them. #smw
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"I want to go back to what brands should really be doing. Solving problems and delivering joy." @cgritmon spoke to @GeneralMills Arjoon Bose, @TheJoonMeister, about his key takeaways at #SMWEurope .
“Social media moves at the speed of culture” - heard so much about pace and niche engagement with communities during the last few days. Love that phrase from Vicky Free which sums things up so well. #smweurope
Day 3 of Adweek's #SMWEurope begins now! CEO Juliette Morris kicks us off. Stay tuned and register virtually to discover insights from global leaders about social platforms, Web3, the metaverse and beyond. adweek.it/SMWEuro22
We're at @socialmediaweek Europe! Let's go!! 🙌
Our #SMWEurope workshops continue with @whalar, @Britvic, @Brandwatch and @Reddit. adweek.it/SMWEuro22
@Adweek @socialmediaweek was such a hit !
The legend that is @HashtagHeyAlexa presenting at @Adweek #CreatorVisionaryAwards Amazing work my friend 👏🏻 #SMW
We now live in a world where ‘TikToker’ is a job title. This isn’t shade — just an observation 🤯 #SMW
Happy Birthday @edmeejorge ! 💚 #SMW #MarketingTwitter
“Do weird shit, weird wins.” -@steveaoki, 2022 creator visionary of the year #smw
this is exactly why creators, ugc and employee advocacy should be the focus of your marketing communication strategies - people will always trust people over brands #smw @Adweek @CanonUSA @ivonnealdazz
“consistency is the most important thing - even before social media - if you do something consistently, people will show up and that’s how you find/build a community. doesn’t matter what you do, just stay consistent” - @steveaoki @Adweek #smw
Great things being done in the industry: - Content led experiences: installations and experiential moments - personal narratives and personalization that allows for people to make things their own. - shared passions to continue with communities @alexandramweiss #SMW
I keep hearing “nobody wants to be sold to” but I’m not sure I believe that anymore. Selling isn’t gross because the thing you’re selling helps people. If you have something I need, please sell it to me. #SMW
shoutout to all the SMMs at #smw who are on their computers, managing brand accounts, creating content, engaging with customers, replying to slacks, and intaking a wealth of industry knowledge all at the same time
Just another totally normal day at my job. #SMW
It's midnight after #SMW so here's an action shot of @steveaoki caking @almannarino earlier this evening.