Ann Handley @MarketingProfs
Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out now!🥳 marketingprofs.com Boston, Massachusetts Joined September 2007-
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Followers452K
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Following116K
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This. 👏 The way I internalize it: Write with the door closed (for me); re-write with the door open (for others).
This. 👏 The way I internalize it: Write with the door closed (for me); re-write with the door open (for others).
Such a thought-provoking convo between @bcmerchant & @adamconover about the origin story & current relevance of “Luddites.” Yes, it’s almost an hour. But go for a walk & listen. #worthit youtu.be/wJzHmw3Ei-g?si…
“Your creative teams can create on-brand with more creativity and agility and flexibility than ever before.” (paraphrased) Very cool stuff on stage here at #AdobeSummit. (Always… but especially this year!)
In an age of writing robots—an age where machines are going to only get better + faster at creating content at scale—the question I've been obsessed with lately is this: **How do we sign our work?** archive.aweber.com/newsletter/tot…
I love that @Mike_Stelzner is talking about a newsletter-first strategy in his opening keynote because I’ve been SAYING 👏 THIS 👏 FOR 👏 YEARS. I am screaming in aggressive agreement over here! #smmw24
*HYPED* to announce that I’ll be speaking at the Brand Podcast Virtual Summit. Who'll be there...? The brilliant @randfish. Crazy-knowledgable Harry Morton. Me. If your 2024 plans include elevating or launching a brand podcast... we got you on Jan 24: brandpodcastsummit.com/?sc=T1SuiMor…
Friends! Tomorrow! December 7! Join me tomorrow at the Content Summit by @PlayPlayVideo, featuring: ✅ 10 sessions featuring insights from 14+ leaders at top brands like Fast Company, Booking.com, Chief, SurveyMonkey, and more. ✅ A peek into 2024: A look at the…
Thoughtful, and sometimes unusual, gift ideas for the holiday season from @MarketingProfs - right here! archive.aweber.com/totalannarchy/…
Join us on Dec 14, 2023 for a groundbreaking #webinar with our very own VP of Marketing and Chief Evangelist, Mark Bornstein. Save your spot now! bit.ly/3sZUULJ @MarketingProfs #AI #automation
Loving Ann at @MarketingProfs & her Barbie outfit & Barbie themed keynote. Glad I took two days off for this conference AND I’m comfy at my “office” - #mpb2b 🩷🩷🩷🩷🩷
Who will be attending @MarketingProfs B2B Forum next month? I, for one, am excited about meeting Ann Handley in person. 😆 COME HANG WITH ME & ANN! Get $200 off your ticket with the promo code SEEMESPEAK when you register here: lnkd.in/eAKUpsxy
Semrush @semrush
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121 Followers 101 Following Irishman living in Brisbane. Editor at https://t.co/vytEttSSiD. In the consumer's corner. All opinions, bad jokes and spelling mitsakes on here are my own.@MarketingProfs Ooh this is good. I love both metaphors.
I asked @thebradmontague about his creative process. He gave me a soundtrack I still use. He said, “I ask, ‘Am I creating FOR love or FROM love?’ FOR love means I want adoration and the work will be empty. FROM love means I’m creating out of overflow and the work will be full.”
@JMatthewMcGarry Was just telling my team earlier this week that @MarketingProfs's Total Annarchy newsletter is the *one* newsletter I actually get excited to read.
.@MarketingProfs comin' in hot sharing tips on why #B2B marketers must make it easy for #GenZ to navigate content from one channel to the next 🔥 bit.ly/3xqgDOM
@MarketingProfs @sparktoro I would have too! The almighty google is still mighty.
Some people are reluctant to make the person in the aisle seat get up to let them out — not me. I do so boldly and without mercy. Your half-muted exasperated sighs as you stand up only make me stronger
Needless to say, I'll be watching this quite closely!
Deadline April 15 Monday. Calling all artists, writers, and creative thinkers interested in AI but snarky, throw sand in gears, lift the hood and poke with a sharp stick about it. (All wild and wonderful weirdness is welcome.) Submit to our zine. Small stipend for published work
It's Hard Fork Friday! This week, FTC Chair Lina Khan on regulating AI, open vs. closed development, and when she's going to get around to suing X. PLUS: We build our first GPTs, and Kevin talks to one of the ApeFest attendees who got his eyes burned nytimes.com/2023/11/10/pod…
It seems strange that the tools we have for creating synthetic media are much more restrictive about what we can create than the platform that host and distribute the resulting material. My column on YouTube opening its doors to deepfakes today: platformer.news/p/youtube-open…
It's Hard Fork Friday! This week on the show: • We look at the latest data about AI and jobs • Artist @paultrillo tells us what it's like to make movies with OpenAI's Sora • And a rundown of the XZ backdoor caper, one of the wildest tech stories of the year…
Because everyone has come to understand that tech like this is not “magical” but a nonconsenual harvesting of artists’ works that has been synthesized into bland automated aural mush that will be used to erode real artists’ pay. Hope this helps
Suno.ai is the craziest, most magical thing on the internet right now. How is not everyone talking about this
2023 was the year AI exploded into the mainstream. It was also the year workers, artists and activists stood up against bosses and tech giants using it degrade their jobs and communities. I wrote about the rising movement of new Luddites for @TheAtlantic: theatlantic.com/technology/arc…
6½ Ways to Write Faster dlvr.it/T56zG9 #Annarchy #Business @MarketingProfs
@MarketingProfs No worries - have had my fair share of site issues.
@MarketingProfs Friendly fyi - seems like some site issues
Marketing to #GenZ has become a top priority for businesses looking to capture the attention of the next generation. However, to effectively market to them, we must first understand their characteristics and behaviors. buff.ly/4a7uTdG | @MarketingProfs #B2Bmarketing
Our latest B2B marketing study featured in @MarketingProfs reveals amazing benefits of becoming a Data Hero organization. Data Heroes excel in lead scoring and successfully achieve marketing objectives, surpassing those stuck in the "data dead zone." 🚀 hubs.ly/Q02qX7-k0
#UnifyWizards wishes all the women out there a Happy Women’s Day! Your unwavering commitment to excellence and empowerment has made a remarkable difference. We cherish the idea that every woman is a role model for a prosperous generation! #womensday #internationalwomensday
DAY 3 of #AdobeSummit talk done!!! Thank you to everyone who came up to ask great, insightful questions. Also my friends @MarketingProfs & @KDHungerford!! Can’t wait to do it again next year!!! @AdobeExpCloud
With so much GenAI happening it's refreshing to see the @Adobe perspective on responsible usage while empowering creators and marketers with Firefly. 🅰️👏#AdobeSummit