That One Guy MG💡📈 @mattgratt
life insurance and digital marketing. @Bestow_inc, @aura_protects, @Cal alum. The Reuben is the best sandwich. replit.com/refer/matt908 Austin Joined March 2009-
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@nikillinit Unless AI data suddenly becomes FCRA, probably not going to get used in personal lines underwriting. (Commercial, on the other hand…)
Officially my favorite vendor tweet of the year. And it does not surprise me at all that more marketing people know “casual” than “causal”.
AI-generated ads perform roughly as well as human-created ads, unless consumers suspect they were generated by AI. Researchers from the Technical University of Munich, Columbia Business School, Harvard Business School, and elsewhere analyzed more than 16 billion ad impressions and 116 million clicks from Tabola. In a novel quasi-experiment, they compared the performance of AI-generated and human-generated "sibling ads": ads from the same campaigns, for the same products, and with the same launch dates. They find that CTR performance for AI-generated ads is statistically "indistinguishable" from human-created ads when controlling for campaign-level factors. But they also reached an equally important conclusion: ads that look AI-generated perform worse. The researchers identified a set of visual traits that consumers identify as "AI-like," and found that perceived artificiality reduced click-through rates even when the ads were not explicitly flagged as AI-generated. Ironically, the authors find that a not-insignificant number of human-generated ads were perceived as AI-generated for possessing those visual traits. This is an important result. The cost of creative production through generative AI is decreasing rapidly, especially for static images. But not all AI-generated creative performs equivalently. Teams need to consider an optimization for their AI-enabled workflow beyond mere volume, which is the perceived visual fidelity and provenance of the ads being generated. Link to paper below. Thanks to @garjoh_canuck for flagging this for me.
@doodlestein @patio11 You may want to play with term and think say, 25 vs 30 year term, will make a big difference here. (Source: I built a life insurance rates index - rates.coversavvy.com/age/44/#male - but $600-ish is a pretty reasonable price for that.
@ChaseHasbrouck @patio11 Good advice!
@Danhightower @patio11 This might be bc they are thinking wellbutrin is a smoking cessation RX rather than depression? Either way, depression (which I assume is the issue here?) does get you rated up (some), depending on the carrier.
@patio11 And if you'd like to see what low rates are available (without putting in your email), please check out our CoverSavvy Term Rates Index - rates.coversavvy.com/age/35/ - and check out how much it will be. Everything Patio11 is saying is right on!
William is a great reminder that the people who win become obsessed with something very small and stick with it far longer than anyone else. Enjoy three minutes of him explaining how to become the very best at one thing: "I'm probably the best in the world at a couple small, boring stuff. I do think the world for builders is the world of specialists. And you have to go extremely, extremely deep into your area and that's where you find value. One of the best determiners for success of founders is can they find the most boring thing humanly possible, interesting, over a multi-decade period. How AI is going to disrupt software...These are generalist topics that I can probably find a thousand people that have interesting, compelling ideas and can go pretty deep on that. But you can't create value there. You can create value if you're the number one person in the entire world at this little niche thing. And I think this niche thing can generate billions of dollars over time. The problem is those places are really boring and requires you to read hundreds of thousands of pages that you cannot Gemini Deep Research your way through."
.@williamhockey is one of the least visible founders in tech relative to what he has created. He co-founded Plaid and is now building Column, a software company that owns a bank, and powers Ramp, Wise, Bilt, Mercury, and others. He funded it himself by borrowing against nearly
@shaig I just happen to be listing a great piece of family land here - zillow.com/homedetails/0-…
The biggest take off in AI isn’t a lobster, it is that millions of weekly phone calls to confirm trucking loads and appointments that used to be done by overseas call centers and are now done by AI callers. It flipped in like 12 months.
The age of opaque lead sources and blind traffic in financial publishing is over. Ad networks used to send leads and refused to provide any information about where the leads came from. This allowed them to get away with shady business practices. Media buyers are not putting up with that crap anymore.
What is the over/under on when they roll this back? I'm thinking 3 months. Making people order on their phones during a movie is nonsensical, the current system works fine.
EXCLUSIVE: Alamo Drafthouse is getting rid of pen-and-paper food orders and is switching to mobile. “We continue to evolve, as we must, to protect the Alamo movie-going experience as the entertainment landscape shifts around us." wp.me/pc8uak-1lGL4H
I can’t be the only person that found the malpractice insurance the interesting part. How does that policy work ?
Utah has become the first state to allow AI to renew medical prescriptions with no doctor involved. The company, Doctronic, also secured a malpractice insurance policy for their AI. Their data also shows that their system matches doctors treatment plans 99.2% of the time.
Big news for taxpayers: the Texas Bond, Tax, and Project Database is LIVE! Now Texans can see exactly how much debt their local governments carry, what bonds voters approved, and how those dollars are being used. BIG step for transparency and accountability! comptroller.texas.gov/transparency/l…
Haus year in review. An exec summary of all the research that we published in 2025. We’ll be talking a lot more about what this means and how to use this to your advantage in 2026. 1. View based channels (YouTube, TikTok, & CTV) are systematically undervalued by click attribution because their impact is delayed and skews omnichannel. - YouTube is a powerhouse: It drives 3.4x more incremental lift than Google Ads reports. - Like YouTube, Tiktok builds your funnel and is best viewed as demand creation. It delivers 68% more lift in the post-campaign window as audiences take time to convert and drives 1.9x more value when you account for its impact on Amazon and retail sales. - CTV has the most delayed return. During big moments like Cyber Week, Connected TV sees efficiency improve by 344% when you account for delayed conversions. 2. Meta is king but beware the automation trap - Meta remains one of the most reliable sources of incremental performance. 77 of the top 100 highest lift Haus experiments ran on Meta. - Automated tools are excellent at identifying intent, but they may prioritize capturing cheap, easy conversions over generating new ones. - Meta Advantage+ vs. Manual: Advantage+ is great for speed, but it over-reports revenue by 12 percentage points compared to Manual campaigns. Manual campaigns frequently deliver higher incremental ROAS because they are less likely to cannibalize existing organic demand. 3. Branded Search & PMAX Buying your own keywords is often not necessary; it is a defensive tactic that depends on competitive pressure. - Competition dictates value: Branded search is highly incremental when you have 3+ competitors bidding on your terms. If competition is low, you may be paying for traffic you would get for free organically. - Sales Channel Shift: Branded search tends to cannibalize your own Amazon sales, shifting that revenue to your DTC site. - PMAX Brand Exclusions: If your goal is acquiring new customers, you should almost certainly exclude brand terms from Performance Max (PMAX); doing so lowered Customer Acquisition Cost (CAC) in 100% of tested cases. However, High-AOV brands (>$238) may need to keep brand terms included to give the algorithm enough signal to work. 4. Black Friday / Cyber Monday and Seasonality - You may not see immediate payback on ads, especially in the lead up to holidays. That doesn’t mean media is not working. - For Q4/Cyber Week, consumers add to cart early (early November) and buy later. Brands that ramped spend early saw 75% efficiency improvements when accounting for this lag. Apparel brands saw outsized impact. - Don't cut a test too early: Cutting spend based on midpoint results runs the risk of "false negatives." Run longer tests and adding a Post-Treatment Window (PTW) that runs through your sale period to see the full payback.
Extremely interesting! (source: radar.cloudflare.com/year-in-review…) Seems like more and more sites are blocking GPTBot, unclear to me what that will mean. Perhaps another long term advantage for GOOG.
for my ecomm friends, is there a trick to getting decent support from @klaviyo ? So far I've gotten wrong answers from the LLM and then wrong responses from support and tickets closed w/o resolving. Do you dial 1 for spanish or something?
This Kurt Vonnegut short story reminds me tremendously of LLMs - esl-bits.eu/ESL.English.Li… - and why they (apparently) drive some people crazy.
I did not think any aspect of my life in 2025 would include attempting to prove I am a human and failing at that, but here we are.
If you have any doubts about who Prop Q benefits, the love Austin pac (pro prop q) campaign financial statement is out and it is chock full NGO'S trying to save their grifts. Donation highlights: ECHO $25k Foundation communities $25k @KirkPWatson PAC $20k Sunrise homeless center $5k The Other ones Foundation $10k @chitovela3 $1k #atxcouncil #txlege
Cyrus | SEO AI @CyrusShepard
127K Followers 280 Following Founder @ZyppySEO Ξ Published at @Moz Ξ Follow for Tweets about SEO, AI, Brand Marketing, Google Ranking Signals, Higher Traffic/Conversions, + 10x Content
Ross Hudgens @RossHudgens
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nick Ξubanks @Nickeubanks
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Mic King @VeryWellVersed
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John Doherty 👍 @dohertyjf
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Adam Singer @AdamSinger
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MJB @MatthewJBrown
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Matthew Howells-Barby @matthewbarby
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Martijn Scheijbeler @MartijnSch
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Greg Gifford @GregGifford
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R “Ray” Wang 王�... @rwang0
145K Followers 101K Following @ConstellationR #CEO @DisrupTVShow 2X BestSelling Author @HarvardBiz Keynoter #Futurist Provocateur #EDM #DJ #Foodie #SVLife #TaiwaneseAm🇹🇼🇺🇸
Olivia Kory @oliviaakory
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DF @directoryfire
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Alora @Imwawwawd789
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Udoujot @Udoujot218513
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Gerald Lynn C.M.R. @GCarguy44
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Gresta @Gresta8_rqabO
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Kevin Fleming @kevinflemingjr
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Daniel @DangHBui
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David Wiley @WileyWileyWiley
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Rothitersl @RothiterslbOc
35 Followers 771 Following The so-called bottomless abyss, if you go down, you will have a long way to go
Robert Ross @RobertRossUS
189 Followers 389 Following Berkeley Haas MBA | Ex Goldman Sachs | Digital Banking | Consumer Lending | Capital Markets | Affordable, Equitable Housing Advocate
Dana Lawrence Lohn @DanaLohn
396 Followers 2K Following Finance, behavioral econ, tech, lit, math, marketing, sports, CUs. 💚T3 👩🏼👩🏼👧🏼, P’02 🐅, grateful for health + curiosity + the love all around me 💕
Rouso @RousohponY6
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Shsce @ShscebAwZcR
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k thos @k_thos
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Red Beard Real Estate @HowardRoark90
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Mathilde @La_Crhema
77 Followers 687 Following 🍽️ Every meal is my love and respect for you, welcome! #foodcreative #restaurantfemaleboss
Md Kawser @MdKawser462824
173 Followers 1K Following Hi.....! I'm Md Kawser. I'm a Digital Marketer.
Aleyda Solis 🕊️ @aleyda
178K Followers 977 Following SEO Consultant, Speaker & Author. @Orainti Founder @Remotersnet Co-Founder @CrawlingMondays Host #SEOFOMO + #MarketingFOMO + https://t.co/yvg9bT4orr Maker @mujeresEnSEO
Wil Reynolds @wilreynolds
52K Followers 467 Following I start things. I help people find stuff on the internet Serial Underdog @seerinteractive I am whatever you say I am ❤️ #bigdata #positivity #gratitude #hiphop
Marie Haynes @Marie_Haynes
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Cyrus | SEO AI @CyrusShepard
127K Followers 280 Following Founder @ZyppySEO Ξ Published at @Moz Ξ Follow for Tweets about SEO, AI, Brand Marketing, Google Ranking Signals, Higher Traffic/Conversions, + 10x Content
Ross Hudgens @RossHudgens
34K Followers 906 Following Founder/CEO @siegemedia. Author, GEO (Wiley, Q4'26). Insights on organic growth with SEO, GEO, content marketing and PR. 6x Inc 5000, $100M+ lifetime revenue.
Kevin_Indig @Kevin_Indig
40K Followers 541 Following Advisor | Growth Memo author | mostly active on Linkedin
nick Ξubanks @Nickeubanks
16K Followers 777 Following Global CMO @Digistore24 // Founder @IFTFagency → sold // CoFounder @TTTSEOCommunity → sold // GP @superlimitedco // Former VP @Semrush
Mic King @VeryWellVersed
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Google Search Central @googlesearchc
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John Doherty 👍 @dohertyjf
34K Followers 638 Following Dad x2, founder x4, sold 2 agencies. I help experts grow the service business that fits their lifestyle. Link in bio.
Martin MacDonald @searchmartin
23K Followers 590 Following The Product-Led Enterprise SEO. Want more info? 👇 Former: Head of Search/SEO Product @ Expedia, Orbitz, Omnicom, and more....
Pe:p Laja @peeplaja
47K Followers 1K Following I know what your target customers (ICPs) think of you. CEO @wynter_com. Founder @cxldotcom @speero_agency. Host of How to Win podcast.
Andrew Gazdecki @agazdecki
311K Followers 7K Following Founder and CEO of @acquiredotcom. https://t.co/wRMIssDmhl has helped 1000s of startups get acquired and facilitated $500m+ in closed deals.
Patrick Stox @patrickstox
28K Followers 1K Following SEO Consultant, Product Advisor, Speaker, Author, Community Builder | Ex Ahrefs & IBM. “The Technical SEO’s technical SEO” Tech SEO Connect, Triangle SEO Meetup
Tom Critchlow @tomcritchlow
31K Followers 2K Following Working at the intersection of AI x Brand at https://t.co/7exj8dKY3E Founder: https://t.co/PoX4OfqQ6J
Jared McKiernan @jaredmckiernan
4K Followers 3K Following SEO/SEM consultant to tech companies & consumer brands - I play fast, try to keep up. 🐓👑 of subtweets.
Suganthan Mohanadasan @suganthan
18K Followers 577 Following Co-founder of @snippet_digital // @keywordinsights I'm Srilankan-Norwegian, which means I have strong opinions about both tea and coffee.
Alex Elliott @alexpotato
4K Followers 1K Following Dad | DevOps / SRE | FinTech | Management | Paintball | @rutgersu grad | I write lots of threads. | Work account is @aecatlabs
Charlie Warren @charliewarren
418 Followers 24 Following YC Visiting Partner, former CEO/Cofounder of Convex (acq by $TTAN), vertical AI, services, & industrials investor. Friend of the physical world. Dad.
Cluseau Investments @blondesnmoney
67K Followers 1K Following Not Financial Advice Insert extremely corny quote here
Daffy @DaffyGiving
3K Followers 570 Following The Donor-Advised Fund For You™. A simple, tax-advantaged way to give more, save more on taxes, and make a bigger impact.
Caitlin Cloud @CaitlinCloud9
1K Followers 643 Following svb austin. not another boring banker. 😮💨🇺🇸
Hedge Quote @hedgequote
3K Followers 363 Following Interested in how the Insurance Industry spends (and loses) money.
CrowdHealth @JoinCrowdHealth
35K Followers 2K Following EXIT THE SYSTEM! We provide easy to use tools that enable people to live free from the shackles of health insurance and the sickcare system.
Zbylut on Taxes @TaxHacker
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Thariq @trq212
271K Followers 2K Following Claude Code @anthropicai. prev YC W20, @southpkcommons, @medialab
Jason Scharf @Jason_A_Scharf
3K Followers 642 Following Life’s Work is Catalyzing Innovation | https://t.co/XT0GmrUvET | Host of the Austin Next Podcast | Old handle @AustinNxPodcast
Daniel Lockyer @DanielLockyer
60K Followers 142 Following • I make sites faster and cloud/LLM bills lower 🚀 • 2:43 marathoner (🔜 2:39 in Berlin)
Austin Metric @austinmetric
193 Followers 316 Following Blog & newsletter covering Austin policy and policymakers. Our mission is to help Austinites rigorously evaluate local government's performance.
KK | Meta Sales Leade... @KristinKupke
780 Followers 41 Following Executive Growth Strategy DTC Brands | Meta Sales Leader All opinions are my own
Ben Sasse @BenSasse
326K Followers 982 Following football addict, uber driver, 2x college pres, 2x NYT bestseller, 2x US senator (most primary votes & most censured in Nebr history),100+stitches,hideous teeth
Paul Smith @realpaulsmith
12K Followers 337 Following CCO @Anthropic. Enterprise AI adoption at scale is what I think about most. Previously commercial leadership at ServiceNow, Salesforce, Microsoft.
The American Housing ... @americanhousing
16K Followers 5 Following Saving the American Dream through all out housing production.
John Arnold @johnarnold
127K Followers 472 Following Co-chair of Arnold Ventures. Reality is more nuanced than the headline.
Dirt Cheap Banks @dirtcheapbanks
65K Followers 32 Following Community banks are the last bastion of cheap value in the public markets. I find dirt cheap banks.
liemandt @jliemandt
21K Followers 799 Following Principal at Alpha School. Follow me to help transform education for 1 billion kids.
Ryan Hall, Y’all @ryanhallyall
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Tyler Day @TylerDay38
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Ben Golub @ben_golub
68K Followers 3K Following econ prof @NorthwesternU, co-founder at https://t.co/RSvoCbDuGc studying networks past: @Harvard | @Stanford'12 | @Caltech '07
Christian Bello @NoRiskNoParty
21K Followers 1K Following I help you import from overseas 🚢 | Roofing contractor in Miami 🇺🇸 | Importing from China 🇨🇳—My products are sold DAILY on Home Depot, Lowe’s & Alibaba 📦
ATX data @data_atx
4K Followers 485 Following Independent Conservative Data Journalism and public policy covering local Austin issues
Scratch Agent @ScratchAgent
84 Followers 24 Following 15-year insurance vet. 1 exit. Starting from $0 at a new agency. Focused on P&C clients ($50K-$1M premium) who've been treated like account numbers.
Marc J. Randazza 🇺... @marcorandazza
36K Followers 160 Following 1st Amendment Lawyer. Charb & Lenny Bruce died for your sins. Holmes was a prophet. Dove c'è lo Spirito del Signore, c'è libertà.🇺🇸 🇮🇹 (Mr. @cagoldberglaw)
Douglas A. Boneparth @dougboneparth
750K Followers 593 Following President at Bone Fide Wealth • Financial Planner • CNBC Advisor Council • Dad • Posts ≠ Financial Advice • Read Money Together: https://t.co/XnPPH7hKf9
Jack Craver @JackCraver
5K Followers 1K Following I write the Austin Politics Newsletter. Subscribe here: https://t.co/LNK7JCCXFV email: jack at austinpolitics dot net
Nicholas Guidry @HardMoneyNick
517 Followers 416 Following Real Estate Developer and Investor based in Texas.
Tom Lyons @SBALenderLyons
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Cedar Street Research @CedarStResearch
4K Followers 1K Following Unconventional research (just trying to fertilize the money tree) specialization in Banks, Insurers and Specialty Finance. Student of Kirk Lazarus
Tim @TimurNegru
89K Followers 559 Following Buyer's representative for property in Spain, Italy, France & Portugal. Founder @AffordiHome.
Matthias Smith, CEO -... @SBA_Matthias
37K Followers 6K Following Owner - Pioneer Capital Advisory, $300 million + of SBA 7(a) loans closed since May of 2022
cost_of_bummership @cost_of_bums
1K Followers 889 Following Long-time Austinite and father who thinks our city is worth saving. Curator of Mostly Misdemeanor Monday and Frequent Felony Friday.
Jon Luskin, CFP® @JonLuskin
6K Followers 615 Following Hourly Advice for Do-It-Yourself Investors. '@Bogleheads® on #Investing' co-host. Advice-Only #CFP®. #fiduciary. Tweets ≠ Advice. https://t.co/GJqMxem3Cr
Eric Golden @Ericgolden
10K Followers 5K Following 🤫 Founder & CEO of @canopycapital 🎙️ Host of Making Markets 💸 Formerly Fidelity Fixed Income Portfolio Manager. No investment advice - views my own.
Tyler Sawyer @tdlsawyer
144 Followers 146 Following Commercial Insurance | Former E&S Underwriter → Actuary | Pricing, Analytics & Carrier Strategy
The Funnel Professor @DTC_Quizbuilder
8K Followers 232 Following Scaling DTC offers & talking about the funnels we use to scale them
Haviv Rettig Gur @havivrettiggur
91K Followers 2K Following Israel, Middle East, politics. Ask Haviv Anything podcast (https://t.co/cMqKF00MsF), Mideast analyst @TheFP, @TimesofIsrael. @RachelGur.
Caleb Hammer @sircalebhammer
224K Followers 1K Following Top 10 viewed/listened to podcast online- #1 in Finance. #1 membership on YouTube. Download @dollarwise_app
jason yim @jasonyimco
7K Followers 211 Following client solutions @meta, prev exited a 7 figure agency. sharing about meta ads, ai and tech. views are my own
Private Wealth Guy @privatWealthGuy
3K Followers 185 Following Tax, trust & estate planning, business strategies, insurance, and investing insights used by HNW & UHNW families.
黄志浩 @zhihao2k
4K Followers 194 Following Publisher, gambler. Click the link in bio and sign up to my newsletter.




























