EMARKETER @eMarketer
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals. linktr.ee/EMARKETER New York, NY Joined February 2009-
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📵 What does "logging off" really look like? In today's episode: what the data says among people going out and touching grass and whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens: youtu.be/QMmht5yM4ic @ROKT
"I don't think you can win with one strategy... The retail world is omnichannel.” Suzy Davidkhanian, Vice President of Retail Insights at @eMarketer , joins Jeremy Goldman to discuss 𝘄𝗵𝘆 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗶𝗹𝗹 𝗿𝗲𝗹𝗶𝗲𝘀 𝗼𝗻 𝗮 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗿𝗲𝘁𝗮𝗶𝗹 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻, 𝗲𝘃𝗲𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜. Tune in as they dive into: • Why a standalone DTC approach is no longer sustainable. • How to build a solid data foundation to unlock true personalization. • Why brands must evaluate partners based on shared values and long-term equity over short-term sales spikes. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗰𝗮𝘁𝗰𝗵 𝘁𝗵𝗲𝗶𝗿 𝗳𝘂𝗹𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗵𝗲𝗿𝗲: rethink.industries/podcast/build-… #RetailStrategy #Omnichannel #AIinRetail #RetailMedia #eMarketer
The EMARKETER team is heading to #Cannes! Our analysts will be onsite throughout the week, delivering real-time insights from the industry's biggest stage. Join us at our events and follow the action from the Croisette: emarketer.com/learningcenter… @Cannes_Lions #CannesLions2026
.@lnadeau24, Chief Media and Investment Officer at @Digitas, shares how buy-side planning and investment are changing and where AI-based innovation is starting to make an impact. Watch the full summit on replay: cloud.insight.insiderintelligence.com/20260514-AdBuy… #EMARKETERSummit @nate_elliott
We don't need more banks. We need better banks. The institutions winning in the AI era are finding unmet customer needs and building experiences around them. 👉 Watch the conversation with Tiffani Montez of @eMarketer: youtu.be/61Nbho1fwH0
🍷 Join us June 18 in NYC for a South of France-inspired evening with great wine and even better conversations with EMARKETER analysts. Save your spot: cloud.insight.insiderintelligence.com/20260618-Uncor… 📅 Thursday June 18 ⏰ 4:00 - 7:00 pm 📍New York, NY
🎙️ Today's episode of the Reimagining Retail podcast is all about @Tesco. It may look like a traditional supermarket chain on the surface, but underneath it has built something much more sophisticated. Tune in to the full podcast: podcasts.apple.com/us/podcast/bri… #Tesco #podcast
AI assistants are reshaping brand discovery, citing some brands while overlooking others. How can your brand get seen? Hear what’s needed to get noticed across ChatGPT, Google AI, and Perplexity in a new Tech-Talk Webinar, presented by Bluefish: tinyurl.com/bd3xw2d3
.@MarkMarshallNBC @NBCUniversal shares an inside look at this year’s #Upfronts, where advertiser demand is shifting, and how sports and streaming are reshaping media-buying strategies. Watch the replay of our Ad Buyer Strategies Summit: cloud.insight.insiderintelligence.com/20260514-AdBuy… #EMARKETERSummit
Nearly 40% of marketers say AI and advanced analytics are driving their identity investment, according to new EMARKETER/Acxiom data. See what else 112 US marketers told us about the identity and data maturity gap in a new report: tinyurl.com/bdftv34u #MarketingData
CTV now accounts for more daily viewing time than linear TV, but the shift in advertiser spending has been slower to follow. 📊 Download the charts that explore how ad budgets are moving, where friction remains, and what buyers are prioritizing: cloud.insight.insiderintelligence.com/20260428-CTVTo…
Thank you to everyone who joined us in Chicago last week for our latest EMARKETER Insights Tour event! 📆 Next stop: NYC! Join us June 18 for a South of France-inspired evening featuring great wine and conversations with EMARKETER analysts. RSVP: cloud.insight.insiderintelligence.com/20260618-Uncor…
..."even before AI overviews existed, almost half of Google searches were zero-click searches." In today’s episode: Google’s new "Intelligent Search Box," whether Google has already dethroned OpenAI, and takeaways from the Musk–Altman trial: youtu.be/hclq_fqpH_M
On delivery apps, 50% of users say they are very likely to try a new brand during celebrations or unplanned events, compared with only 14% of in-store shoppers, according to EMARKETER/DoorDash Ads data. Learn More: tinyurl.com/4unkms52
As pressure to prove incrementality grows, marketers are rethinking where performance actually happens. In this sponsored article, @ROKT's Sophie Donoghue explores why this often-overlooked moment is becoming a key driver of performance: tinyurl.com/3hnvj9cc
What happens when social media moves from our phones to our living room TV screens? What do our analysts make of Meta’s new “Instagram for TV” app? Which formats might social media companies develop beyond short-form video to capture TV audiences youtu.be/d4XsJjvQ9HU
As zero-click discovery grows, consumers are making purchase decisions without ever visiting a brand’s site. In this sponsored article by Partnerize’s Andy Crossen, explore how marketers are rethinking attribution in an AI-driven commerce landscape: tinyurl.com/5n6dh6a3
“Bringing in context and understanding how the consumer behaves is going to be the most critical component of navigating the next chapter.” Sarah Marzano presented the keynote at our recent Ad Buyer Strategies Summit. Watch the replay: cloud.insight.insiderintelligence.com/20260514-AdBuy… #EMARKETERSummit
It’s been six years since the pandemic disrupted how consumers shop, how media is consumed, and how brands connect with their audiences. Our recent webinar, “The Post-2020 Reset,” takes a look at what actually changed and what it means for marketers now: cloud.insight.insiderintelligence.com/20260521-Post2…
Not making it to Cannes this year? We’re bringing a taste of the South of France to NYC. 🍷 Join us June 18 for an evening with our analysts, great wine, and conversations on social, advertising, AI, retail, and more. Save your spot: cloud.insight.insiderintelligence.com/20260618-Uncor… #Cannes2026
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