TonyRiley @TonyRiley

President, @MxGroup | B2B Marketer | Dedicated To Creating Emotionally Resonant Brands | Fostering Spaces To Promote New Talent Perspectives | Leader By Example linkedin.com/in/tonyjriley Greater Chicago Area Joined March 2008

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TonyRiley @TonyRiley

3 years ago

Happy #VeteransDay! On this day, I find myself reflecting on the huge impact of those who have served our country. One such person is my own grandfather - pictured below - who left an enduring legacy of sacrifice in the #USArmy. To all #Veterans, thank you for your service.

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TonyRiley @TonyRiley

3 years ago

Organizational #silos prevent #MarketingStrategy from reaching its fullest potential. When teams in a given channel can't see what other channels are doing, #collaboration opportunities are wasted, and contradictory messaging results. @georgehuff adage.com/article/market…

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TonyRiley @TonyRiley

3 years ago

There's a strong link between #branding and #SocialImpact. One of the most impactful ways that a brand can highlight its values is by participating in #nitiatives that align with them. #BrandValues aren't theoretical - they're active. @Forbes forbes.com/sites/britneyp…

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TonyRiley @TonyRiley

3 years ago

November 10th marks the 246th birthday of the U.S. #MarineCorps. The Corps was one of the most rewarding chapters of my life, and my experience there was foundational to my success - both as a #leader and a civilian. I love the #Corps - I wouldn't be who I am without them.

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TonyRiley @TonyRiley

3 years ago

Despite major changes to the #B2B industry, too many companies still depend on outdated B2B #marketing approaches. These approaches just don't align with the dynamic nature of today's market. It's time to update your B2B playbook. @MarketingEds #DX marketing-interactive.com/study-what-are…

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TonyRiley @TonyRiley

3 years ago

Tip No. 1: "Shout your #CoreValues from the rooftop." In other words, your organization's values should be embedded into all aspects of business - including #CustomerInteractions. Keep values apparent in all business communications. @TAB_Boards #CX entrepreneur.com/growing-a-busi…

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TonyRiley @TonyRiley

3 years ago

In the #B2B realm, #BrandAssets matter for two critical reasons: 1. They make buyers more likely to remember your #marketing efforts. 2. They help buyers find your brand more easily - whether that's online, while buying, or somewhere else. @Adweek adweek.com/brand-marketin…

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TonyRiley @TonyRiley

3 years ago

Today's #consumers use a spectrum of channels to make purchases. What #marketing teams do to keep up? Become omnipotent across channels. At the end of the day, ease is going to play a critical role in the consumer #DecisionMaking process. @McKinsey mckinsey.com/about-us/new-a…

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TonyRiley @TonyRiley

3 years ago

#AudienceData is a critical tool for #B2B #marketing campaigns. This data offers a wealth of information, from #IntentSignals to #BrandAffinities. If you're a marketer, take time to learn how to harness the power of audience data. @adexchanger adexchanger.com/content-studio…

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TonyRiley @TonyRiley

3 years ago

"If your clients are focused on tomorrow, you need to be focused on next year and the year after next." #Marketers who anticipate & prepare for the future are positioning themselves to thrive. @PauleannaR #Marketing #ForwardThinking #ClientCentricity forbes.com/sites/pauleann…

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TonyRiley @TonyRiley

3 years ago

While the #marketing industry has generally embraced #AI, many #marketers don't know exactly how to adjust to the swift growth of this #tech. The best thing we can do in response to this uncertainty: nurture an attitude of curiosity toward AI. @Forbes forbes.com/sites/amyshoen…

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TonyRiley @TonyRiley

3 years ago

#LinkedIn's new AI-driven tool, #Accelerate, is designed to help #B2BMarketers improve their targeting. Users can expect a shift to more tailored content, better curated connections, and an improved offering of industry #insights. @trishlaostwal adweek.com/brand-marketin…

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TonyRiley @TonyRiley

3 years ago

Is there utility in bringing #HumanCentricity to #B2B marketing? Yes! Don't forget, there are people like you and me behind every B2B brand. If we lean into #HumaCentricity, we just might redefine the future of B2B #marketing. @martechismktg martechseries.com/mts-insights/s…

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TonyRiley @TonyRiley

3 years ago

Building a #CustomerCentric culture starts with nurturing #EmployeeAppreciation. The most engaged and successful #employees are those who feel recognized, valued, & supported. What's holding you back from investing in your teams? @MylesSuer cmswire.com/customer-exper…

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TonyRiley @TonyRiley

3 years ago

While #AI alone may not revolutionize the #B2B #PR space, #PRedictivePR powered by AI might. @LoraScratch discusses the role of AI in B2B PR, predictive B2B PR strategies, and data-driven thought leadership. cmswire.com/digital-market…

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TonyRiley @TonyRiley

3 years ago

Service design & experience design are both relevant to #CustomerSuccess. #ServiceDesign = Bigger Picture #ExperienceDesign = Smaller Picture These two disciplines should complement each other to create a unique and coherent #CX. @mentalmarketer cmswire.com/customer-exper…

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TonyRiley @TonyRiley

3 years ago

The web of relationships, services, and solutions that characterize #B2B interactions can make #Branding convoluted & overwhelming. What are the best strategies for coordinating a meaningful #BrandArchitecture for B2B companies? @Marketingweek marketingweek.com/rs-group-brand…

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TonyRiley @TonyRiley

3 years ago

It was a true honor to attend @brayleino's 50th birthday celebration in England a couple of weeks back. I feel immense privilege to have been invited to this celebration and a constant gratitude for our #partnership. #BrayLeino #Trust

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TonyRiley @TonyRiley

3 years ago

Strong #CX programs hinge on the ability of teams to look at #data and do something meaningful with it. This is a time for B2B leaders to get creative: what exactly are YOUR business's measures of #CustomerSuccess?' @Spiceworks #dataAnalytics spiceworks.com/marketing/cust…