Robin Selvy Re @RobinSelvyRe

VP of Marketing @IndustryDive | Fan of all things #marketing, dogs, and outdoors. A rare bread. 🍞 Washington, DC Joined March 2009

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Robin Selvy Re @RobinSelvyRe

3 years ago

Join me and @BrennerMichael next week on @CMIContent's Master of Content series: Demand Gen Generation. Register here: bit.ly/3L40TFL

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Oddest/best collaboration: Warner Media x HelloFresh. Who doesn't want to recreate the spaghetti dish from holiday movie Elf? Ingredients include pasta, maple syrup, chocolate syrup, marshmallows, chocolate nonpareils and chocolate frosted pastries 🤌 youtube.com/watch?v=PLFOHY…

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Robin Selvy Re @RobinSelvyRe

3 years ago

I love all the "best of 2022" recaps, but @Digiday's quirkiest brand collaborations of 2022 wins for most entertaining: digiday.com/marketing/here…

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Robin Selvy Re @RobinSelvyRe

4 years ago

@DanielleMorrill Happy to chat!

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Robin Selvy Re @RobinSelvyRe

4 years ago

"While other departments once might have managed customer data, it is squarely within marketing’s purview now." Good thing we've had an audience data team within our marketing team for many years @industrydive buff.ly/3BS3r3A

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Robin Selvy Re @RobinSelvyRe

4 years ago

@andrew_harding That is me! Hope you find it useful 😃

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Robin Selvy Re @RobinSelvyRe

4 years ago

Go Kristin and Chrissy!

Industry Dive @industrydive

4 years ago

Our own AVP of Rev Ops Kristin Blazer will share insight at #Dreamforce Wednesday about our transition to Flow - attendees, be sure to add this one to your list. #Dreamforce2022 #salesforce

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Robin Selvy Re @RobinSelvyRe

4 years ago

Alt headline: “Waterworld Reimagined: 2030” businessinsider.com/storylines-hom…

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Industry Dive @industrydive

4 years ago

Today, @cstoredive goes live to deliver news & insight to an audience of decisions-makers in the convenience store industry. This marks our 28th publication aimed at a curated audience of industry executives. See the story Tweet below & read more at dive.pub/3DtpkJd

C-Store Dive @cstoredive

4 years ago

DoorDash delivery is currently available from more than 800 Cumberland Farms, Fastrac, Sprint, Quik Stop, Loaf ’N Jug, Certified Oil and Minit Mart stores. The program will expand to more than 1,300 EG-owned stores by the end of October. cstoredive.com/news/eg-americ…

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Robin Selvy Re @RobinSelvyRe

4 years ago

ICYMI - a helpful overview of today’s #CMWorld session

C-Store Dive @cstoredive

4 years ago

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Ellen Gerstein @elleinthecity

4 years ago

I’d love to see the #CMWorld crew come out for my session with @industrydive tomorrow! Ballroom B is pretty big!

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Robin Selvy Re @RobinSelvyRe

4 years ago

@SuzanneStrug @PRisUs @industrydive Great meeting you @PRisUs! Thanks for connecting us @SuzanneStrug

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studioID @thestudio_id

4 years ago

Marketers: don’t miss @industrydive’s speaking session with @pfizer at this year’s Content Marketing World [bonus: attendees will have the chance to win a $300 gas or EV charging station gift card]. 💬 bit.ly/3QOTc6E #CMWorld #contentmarketing #contentstrategy

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Robin Selvy Re @RobinSelvyRe

4 years ago

Experiments that make sense: Using short ad copy—copy that fit on one line on Facebook—consistently drove more clicks for retargeted users than long-form copy (64% vs. 36%) via @GrowthTactics @DanielHegman buff.ly/3PHBW1X

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Robin Selvy Re @RobinSelvyRe

4 years ago

@seangriffey pretty sure half of that is just PR folks checking out their releases getting posted there via newswires

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Robin Selvy Re @RobinSelvyRe

4 years ago

Got a clever product marketing/engagement email from @canva today. Marketers: Celebrations like this of your customers using your product are easy touches! 📩💡

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Robin Selvy Re @RobinSelvyRe

4 years ago

We all sing the praises of A/B testing but doing too much, too fast could be working against you in times of already increasing CAC buff.ly/3w5cOey

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Robin Selvy Re @RobinSelvyRe

4 years ago

“B2B media companies possess attributes that can’t be easily replicated. Journalism and content-production skills. Deep market expertise. First-party data.” - @SIIA’s Tony Silber on why B2B media is having more than a moment in the spotlight and will continue to thrive

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Robin Selvy Re @RobinSelvyRe

4 years ago

Too true. For actual marketing news newsletters - I'll add @marketingdive and @socialmedia2day

Camille @camilletrent

4 years ago

Most marketing newsletters are poorly disguised sales emails -- more promotion than education. Here are 9 tactical marketing newsletters I actually read: