ExchangeWire @exchangewire
The business of media, marketing & commerce. exchangewire.com London, Singapore, Tokyo Joined February 2009-
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AI-powered technology company @Clinch_io announced the appointment of Roy Balle as chief financial officer. exchangewire.com/blog/2025/01/1…
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🔽@Start_io_ partners with @IqIntent to enhance ad bids with alternative ID solution and audience extension. exchangewire.com/blog/2025/01/1…
@PlanetSportcom partners with AppHarbr by @GeoEdgePro to champion ad quality for 25m fans. exchangewire.com/blog/2025/01/1…
Last week on the MadTech Podcast, @exchangewire editor Aimee Newell Tarín was joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency @TotalMediaUK, to look at the latest in publishing and streaming. exchangewire.com/ew-podcast/tot…
In this MadTech Podcast, @exchangewire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency @TotalMediaUK, to look at the latest in publishing and streaming. exchangewire.com/ew-podcast/tot…
🔵@Yahoo DSP has announced a host of new integrations with some of the world’s leading reporting, sustainability and supply-path segmentation partners, designed to help advertisers do more with their budgets. exchangewire.com/blog/2025/01/0…
Zeno Media partners with @numbereight_ai to enhance mobile apps. exchangewire.com/blog/2025/01/0…
The leading API-based retail media ad-serving technology provider, @kevelapi and @GotVantage, the Orchestration Layer for Retail Media™, have announced a partnership. exchangewire.com/blog/2025/01/0…
A leading provider of identity resolution and marketing solutions, @IqIntent announced its compliance with the General Data Protection Regulation (GDPR). exchangewire.com/blog/2025/01/0…
Singapore marketers’ conversion strategies are at risk with data complacency, as revealed by a survey from @Yahoo DSP. exchangewire.com/blog/2024/12/1…
New Research from Videoelephant shows video ads and content work best together. exchangewire.com/blog/2024/12/1…
Global ad tech company @Nexxengroup announced significant growth in CTV revenue across EMEA, as well as the enhancement of its business development and regional sales teams in the U.K. exchangewire.com/blog/2024/12/1…
One of the world’s leading omnichannel supply-side platforms,@OpenX and @ID5, the market-leading ID provider for digital advertising, announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and Edge. exchangewire.com/blog/2024/12/1…
Denmark’s leading online grocery retailer @nemligcom just announced a retail media tech stack upgrade from Citrus Ads to a solution combining Adform with @Nextaio Ad Manager's self-service capabilities. exchangewire.com/blog/2024/12/1…
🔹@AdelaideMetrics, the leader in attention-based media quality measurement, and @PubMatic, an independent technology company, have announced a first-to-market integration that transforms how advertisers apply media quality filters to their campaigns. exchangewire.com/blog/2024/12/1…
Premium advertising monetisation platform @OptiDigitalsas has announced a strategic partnership with ABC Bourse, one of the leading financial information platforms in France. exchangewire.com/blog/2024/12/1…
Today, @taboola, a global leader in powering recommendations for the open web, announced the renewal of its long-standing partnership with @futureplc a global multi-platform media company and leading digital publisher of specialist media. exchangewire.com/blog/2024/12/1…
Today, @amplified_Intel announced the appointment of Anneliese Urquhart as chief executive officer (CEO). exchangewire.com/blog/2024/12/1…
Leading software platform for digital media measurement, data, and analytics, @doubleverify announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. exchangewire.com/blog/2024/12/1…
🔹@adwmg_com and @WeAreAzerion enhanced game revenue by applying cross-device targeting. exchangewire.com/blog/2024/12/0…
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