Nano Interactive @NanoInteractive

As cookies faded into the past, @NanoInteractive's intent targeting & contextual insights shape the future of performance measurement. By blending tech with proven strategies, brands can drive ROI while protecting consumer privacy. Read more: buff.ly/4gVaoEj #ad

New Case Study in @Campaignmag : How Heineken delivered 3x sales uplift for Fosters Shandy without cookies or other IDs. Don't despair at signal loss - new solutions are emerging, combining cutting-edge technology with established, tried and tested techniques. campaignlive.co.uk/article/no-coo…

@niallmoody, CRO of Nano says: “Intent Personas is a product that brings together both the latest tech in terms of machine learning and AI, backed up and verified by trustworthy, robust methods in the shape of panel research.

A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss Audience Targeting Product Allows Host of Brands and Agencies to Scale Campaigns – without Cookies, IDs or Profiling Consumers buff.ly/4fBvLKs

What are the most popular alternatives to the 3rd Party Cookie? Look no further than the latest @IABEurope report: 1. Contextual solutions 2. 1PD Publisher-provided IDs 3. Email-based IDs From IAB Europe’s 10th Annual Attitudes to Programmatic report buff.ly/40Ds9mB

What is Intent Targeting? 💡 Vanessa O'Connell with a new post covering: ➡️ The evolution of intent, the history of context ➡️ The journey from 4.9bn daily signals - to Intent Graph ➡️ Why 'In With the Old, In With the New' is the way forward for media nanointeractive.com/what-is-intent…

"By using combined intent personas and point-of-sale data, we’ve been able to measure ROI without relying on cookies, IDs or other people-based tracking methods. "This has been an important takeaway for future campaigns across the Heineken brand and is definitely something we are now keen to build into our advertising strategies going forward.” New case study with @WeAreCircana in @RetailTechUK for @Heineken_UK retailtechnology.co.uk/news/8292/case…

Nano Interactive Bolsters Commercial Team Focusing on Its Next Stage of Growth Via @exchangewire exchangewire.com/blog/2024/10/0…

5 solutions to signal loss - all have 1 thing in common: they all combine something old with something new. nanointeractive.com/seeking-soluti…

Latest piece on current trends… Intent, Context and Attention: 3 Signals Helping Brands See in the Dark streetfightmag.com/2024/09/20/int…

New piece in @streetfightmag from Nano CEO @crlwht: Intent, Context and Attention: 3 Signals Helping Brands See in the Dark 💡 "After Google’s cookie drama, you’d be forgiven for feeling like the lights have been switched off. But when discussing what’s next, there’s yet another major topic largely and mysteriously absent – the consumer. "How does the public feel about the intent of people-based tracking and profiling online? And how will that help or hinder our response?" buff.ly/3MUYME7

Nano Nominated at the @exchangewire Wires Awards 2024 🎉🥳 Nano is nominated in the Best Use of Measurement Award category - for its work in support of @Heineken_UK’s launch of the Cruzcampo brand in the UK. The campaign used @WeAreCircana’s point of sale data to measure direct sales results - without people-based data, profiling or identifiers. This along with Nano’s Intent Personas product - smart audience targeting, built with AI and backed by panel data. Find out who wins at the ceremony taking place on 7 November at One Marylebone.

Nano nominated in the @Digiday Technology Awards 🎉 Happy to make the shortlist, alongside names such as @Google 🤔 (who?) Nano is nominated for its work in collaboration with & @Heineken_UK & @WeAreCircana. The campaign supporting @Cruzcampo's UK launch - and proving that performance and sales uplift CAN after all be measured without cookies, IDs or profiling. Find out who wins on 10 September. Full shortlist buff.ly/3MxuEys

𝐍𝐞𝐰 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲: 𝐌𝐮𝐥𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐁𝐚𝐧𝐤 🏦 𝐈𝐧𝐯𝐞𝐬𝐭𝐬 𝐢𝐧 𝐈𝐧𝐭𝐞𝐧𝐭 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐬 A major multinational British bank adopted Nano’s ID-free intent targeting in a B2B campaign aimed at reaching business owners, across multiple industries (e.g. retail, personal services, hospitality, and more) through the use of Intent Personas. 📈 With nearly half of its audience engaging across untrackable environments, Nano played a strategic role in increasing the brand’s range of addressability. 📱Their audiences preferred to ingest and engage via mobile devices, indicating fast-paced patterns of consumption that were effectively intercepted via Intent targeting. ⬇️ The results speak for themselves. Nano’s Intent Personas provide targeted scale - powered by machine learning, verified by always up-to-date panel data. ⚡️ With Intent Personas, reach audiences live and in the moment they express intent. 📈 50% higher accuracy than cookie-based methods. Brand or agency working in #finance or #banking? Get in touch with the team to find out more about how Nano can help your next campaign cut through. 𝐍𝐚𝐧𝐨 - 𝐟𝐮𝐭𝐮𝐫𝐞-𝐩𝐫𝐨𝐨𝐟 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐬𝐢𝐠𝐧𝐚𝐥 𝐥𝐨𝐬𝐬.

Metadata is emerging as a powerful signal to find audiences, even as people-based datapoints decline. ”These signals have been historically underutilized because of an overreliance on user IDs” "Clients have found that metadata makes their targeting algorithms much more predictive of outcomes like brand lift, lifetime value and sales." Link to the full @adweek piece (£) buff.ly/3U59EU8

New Research: Personal Finance in the UK 💳📊 In July 2024, Nano surveyed UK consumers, for a snapshot of the latest trends and preferences around money. A few of the top findings around investments were: 📈 The most popular investment type, excluding pensions, was stocks – with 40% of baby boomers, and 38% of Gen X who invest holding them. 💸 Between 18-16% of Gen X, Millennials and Gen Z who invest currently hold cryptocurrency. 🤔 When asked to rate their personal investment knowledge, Gen X and baby boomers score proportionally higher for moderate, basic and no knowledge. 🏆 Meanwhile, 25% of millennials questioned said they had advanced investment knowledge. 30% of Gen Z even said they were experts. Younger generations are also more likely to have had training in this area. Read more excerpts or download the full research – buff.ly/4fZTNzm

.@eMarketer has suggested 'cookied' browsers will ultimately only make up 17% of the web in future. But is this a future prediction, or are we more or less there already? According to @Bluecore research, as reported in @martechismktg, online retailers are already "only successfully identifying 15 to 27% of their site visitors, leaving up to 85% unknown.” 🌞 The good news: the end of cookies doesn’t need to mean stumbling in the dark. 📈 Nano uses data modelling, panel research and AI to grasp consumer intent - giving you a clear, complete, unconfined view of audiences worldwide - live and in the right moment, without profiling people or compromising privacy. 💡 Nano - future-proof solutions to signal loss. buff.ly/4cFUoTV

A lawsuit claiming Google’s Chrome collected user information without consent has been revived 🔥 "The plaintiffs claimed Chrome “intentionally and unlawfully” sent Google browsing history, IP addresses, persistent cookie identifiers, and unique browser identifiers without their explicit permission." Previously the case was dismissed since it was argued by Google that users consented by accepting the company’s privacy policy. The judge behind the latest decision has disagreed. buff.ly/3Xcy67W

New Research: Personal Finance in the UK 💳📊 In July 2024, Nano surveyed UK consumers, for a snapshot of the latest trends and preferences around banking, credit and investment. A few highlights: 🏦 In our sample, 54% and 44% of the Gen Z and millennials surveyed opened a new bank account within the past three years 💳 Proportionally millennials are more likely to have two credit cards, Gen X more likely to have none at all. Baby boomers predominantly have one – but are also more likely to have three or more. 📈 Outside of pensions, Gen Z and millennials are proportionally the most active investors. With 41% and 60% of Gen Z and millennials surveyed having investments, versus 22% and 36% for Gen X and baby boomers - the contrast is quite striking. Read more excerpts or download the full research – nanointeractive.com/personal-finan…