Customer data platforms must extend beyond marketing to give companies a more complete view of their customers. Check out what @bobbyjania of @salesforce has to say about CDPs in this recent @protocol piece by @aishacounts: bit.ly/36oVE1D
Innovation alert 📣
Introducing our Salesforce CDP @AppExchange integration. This makes it easier for you to unify and activate your customer data.
Gita Gidwani gives us a quick look at this in action: sforce.co/3zoPO8Y#DF21
.@Salesforce CDP helps companies unify customer data from any source and build a single source of truth that can be used for powerful marketing, advertising, personalization, and analytics use cases that grow relationships and revenue. #SuccessAnywheresalesforce.com/news/stories/s…
Even as their hype abates, true enterprise CDPs such as @Salesforce’s Customer 360 Audiences are emerging to help marketers face their biggest challenges. CDPs address 3 core issues: disconnected data, incomplete identities, and scattered segmentation.
sforce.co/3miQxCj
With Customer 360 Audiences, you can segment & enrich audiences, and activate them to any engagement platform.
You can reach each customer with the right message, at the right time, on any digital channel. 🤩 #Digital360
Learn more: sforce.co/33WQzbP
💬 How do you make every customer interaction 𝐛𝐞𝐭𝐭𝐞𝐫, more 𝒔𝒆𝒂𝒎𝒍𝒆𝒔𝒔, 𝓹𝓮𝓻𝓼𝓸𝓷𝓪𝓵𝓲𝔃𝓮𝓭, on any channel?
💬How do you 𝗺𝗲𝗲𝘁 customers where they are & innovate to keep pace with them?
Customer-Obsessed = Customer 360 Audiences
➡️ sforce.co/33WQzbP
@rgrochol_sfdc explains new Einstein Call Coaching for Inside Sales that will be part of high velocity sales edition. Opportunity Scoring is now going to be part of enterprise edition. Changes and@improvements with @salescloud at #df19
“The requirements of a marketer are very different than the requirements of someone who runs a call center, which are very different than a CEO’s” @salesforce@btaylor talks to @FortuneMagazine about bringing voice to every customer experience #DF19bit.ly/2CYTeoc
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