Krzysztof Franaszek @kfranasz
PhD in computational biology. Worked on mRNA, ebola, coronaviruses, and cancer genomics. Looking to learn more about digital marketing and adtech adalytics.io/research Joined September 2015-
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We should retire calling yourself "leading" in adtech press releases. The job is to show the customer how you can help, not just tell them, "We're the best." If you told someone at a party, "We are the leading DSP," they'd look at you funny. It's no better in releases.
TFW you see an ad for a product at a local retailer and click on it... ... only to find that the item is not in stock. Aside: does Costco have a retail media network ? The Charmin (P&G) Costco ad was via Trade Desk
Adtech experts - I am looking for public citations of which DSPs allow buyers to do inclusion or exclusion list targeting by ads.txt seller ID. For example, do TTD, Xandr, DV360 & Quantcast allow a buyer to only target or exclude Pubmatic seller ID 158573? Need public citations
Media buyers - does anyone happen to know what is the average *CPM* cost for an ad buy on: - the Las Vegas @SphereVegas - Wall Street Journal homepage direct buy - NYC Times Square digital billboard Thank you kindly in advance! Bonus points if you happen to have any citations
Media & ad tech experts - looking to crowd source some wisdom. Are ad impressions served on open web via Amazon DSP considered to be part of Amazon's retail media network (RMN)? Or do you consider ads purchased via Amazon DSP on 3rd party site & apps to NOT be RMN?
If you see ads for Tide Pods, Dove soap, or Kleenex on made for advertising publishers, and those ads take you to product pages on Amazon, Walmart, or Instacart - who is setting up those ads? Is it the brands/agencies, or the retail media networks?
Interesting to note that certain "ad dense" slide show portions of Forbes' website appear to be mostly accessible if a user clicks on an Outbrain ad re-directing them to that content. (note the `www3.`) - www3.forbes.com/business/forbe… (withOUT the `www3.`) - forbes.com/business/forbe…
Is there a way to find out what audience segments the Trade Desk DSP assigns you into as an individual (either via some kind of portal or via a GDPR right-to-know request)? Twitter, Linkedin, & Google let consumers see how they're classified - curious if same is possible for TTD
Interesting to observe Tech Crunch's website showing a Global Privacy Control (GPC) consent modal when visiting their site website from California. I wonder how many other major publishers have similar practices? I have not observed similar modals on WSJ, NYTimes, or WaPO.
This is the largest single issue causing schains to fail validation. Widespread (and correct) OWNERDOMAIN adoption is critical for buyers to have confidence when validating and using SupplyChain Objects. 4/4
iOS app developers - do Apple’s developer policies have any prohibitions against embedding 3rd party residential IP proxy SDKs like BrightData or OxyLabs in an iOS app? Is it permissible to monetize iOS app users’ network bandwidth to facilities proxy connections to 3rd parties?
Looks like a (muted) YouTube TrueView in-stream skippable ad for a small business is being served here - it is hidden by 2 separate pop-up modals (1 consent & 1 subscriber modal). Would advertisers consider this to be a valid in-stream skippable ad placement for TrueView ?
Serdecznie dziękuję @kwisc_ za staranne i dokładne opisanie moich badań nad reklamami wideo 'Google TrueView'. Jeśli ktoś ma jakieś pytania, proszę śmiało pisać do mnie 😊
Serdecznie dziękuję @kwisc_ za staranne i dokładne opisanie moich badań nad reklamami wideo 'Google TrueView'. Jeśli ktoś ma jakieś pytania, proszę śmiało pisać do mnie 😊
The @WSJ article about Google and the research provided by @kfranasz from @AdalyticsHQ was extremely powerful. What surprises me more than the article itself was the weak response from Google. You are a major company being accused of something and yet the response seemed…
This is a real bombshell. Congrats to @kfranasz and @patiencehaggin on uncovering one of the wildest apparent sub-prime arb schemes that I’ve seen. Really interested in Google’s explanation.
On this article btw. Huge findings by @kfranasz at @AdalyticsHQ wsj.com/articles/googl…
About 80% of Google’s video ad placements on third-party sites violated promised standards, new research shows; Google disputed the claims. wsj.com/articles/googl… via @patiencehaggin
Do Apple's "App Store" policies for iOS allow an app to set a: - persistent, - undisclosed, - un-consented user identifier that cannot be deleted, removed or changed (e.g., an immutable "installation" ID)? developer.apple.com/app-store/revi…
We often help advertisers & platforms audit their ad spend for potential waste, but this week's audit is a bit bigger; we helped the @ANAmarketers understand the rates of spend & impressions to MFA sites
We often help advertisers & platforms audit their ad spend for potential waste, but this week's audit is a bit bigger; we helped the @ANAmarketers understand the rates of spend & impressions to MFA sites
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86K Followers 2K Following For a world where technology will empower and enable us, not exploit our data for profit and power. Find us on mastodon: https://t.co/vTdLm4qChCWe should retire calling yourself "leading" in adtech press releases. The job is to show the customer how you can help, not just tell them, "We're the best." If you told someone at a party, "We are the leading DSP," they'd look at you funny. It's no better in releases.
“@Forbes has been placing ads sold for Forbes dot com on an alternate site for years. Forbes has been operating that site since 2017, and has been placing ads intended for Forbes on it since at least late 2021.” According to @AdalyticsHQ founder @kfranasz wsj.com/business/media…
@humanpropensity @kfranasz It's not entirely explicit that it can be done by seller ID, but this is close? x.com/judspencer/sta…
@ANderagakura @braedon @mikefeeley @dmarti Yes, TTD campaigns allow any buyer to block any seller. Whether that seller is an SSP, a reseller, a sales house or a publisher. It’s in the UI and in our campaign API.
@kfranasz Should be possible on TTD - it’s going to be hard to find public citations
@kfranasz Good luck, it will be very hard to find public citations though, but commenting for some reach. 💪
@kfranasz @vinny_rinaldi3 @douglauretano View-through conversions are the ultimate vanity metric. Many don’t even make the distinction or are aware of the difference between them and click conversions. View-through conversions don’t even require someone to have viewed the ad!
@douglauretano Yup! Cookie bombing 101 just spread the wealth of impressions, sometimes multiple on same user session (right @kfranasz) and you’ll get 14-day view through attribution windows galore! Pretty easy to attribute a sale 10x over on the same single purchase with that methodology.
@joe_zappa @AdtechGod That’s what I love about @kfranasz ‘s comment. If I may paraphrase, he essentially said “this is what everyone said when we talked about this last year. And, well… here we are.” (Ok maybe that’s a heavy paraphrase, feel free to yell at me)
Any time @AdalyticsHQ puts out a report now, it gets 'story of the week' honors in #adtech. Well done @kfranasz.
@SimonJHarris @Listafyi It seems so simple. Buyers can't be this dense, so what's the problem? Chasing KPIs and MFAs can get them there?
@nandoodles Hi @kfranasz and @AdalyticsHQ -- what is the date of this research report that @nandoodles posted? Would you consider adding dates? I'm thinking of citing your work and unusual to not see dates. adalytics.io/blog/adtech-su… Thank you for the deep analysis of adtech log files.
@SimonJHarris DV solely exists for lazy media buyers to say they’re actively policing bad traffic and DSPs to markup for an additional revenue stream. #sorrynotsorry
@kfranasz @dappermarketer @SphereVegas @AdQuick I was going to look in adquick and Chris is smarter than me
@kfranasz @SphereVegas times square: between $4-7 CPM - @AdQuick sphere: no listed impression count - @AdQuick
@kfranasz @Myles_Younger @SphereVegas @JoannaStern Oh you're talking like the website as a takeover? I assumed you meant the print addition for some reason my bad.
@kfranasz @Myles_Younger @SphereVegas Let me get the NYC Times square billboard. We have access to that inventory so I can look in a moment.
@kfranasz @Myles_Younger @SphereVegas I'm joking around 😀. When I'm in front of my laptop I will do this first.
@Myles_Younger @kfranasz @SphereVegas I'm just trying to be nice... ...And not get a report written about me because I accidentally flipped the wrong toggle in my admin dashboard. Lmao
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