Ad Tech Explained @AdTechExplained
Explainers on the latest technologies in advertising from the team @marketecturetv. Subscribe to the newsletter (link below). Primary author: @TreyTitone. adtechexplained.com New York, NY Joined August 2019-
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Why is show-level data so hard to access in CTV ad buying? We break down the CTV data gap—and how new solutions bring clarity to programmatic TV. adtechexplained.com/p/the-ctv-data…
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'Agentic' advertising spend could flow from buyers to publishers through two main pathways. We discuss both in our latest Ad Tech Explained. adtechexplained.com/p/following-th…
Trey Titone breaks down how proximity, intentional skill expansion, and public sharing shaped his 15-year ad tech career. Worth a read. adtechexplained.com/p/how-i-actual…
This week's newsletter: adtechexplained.com/p/why-openai-n…
Less than a month after launching ads, ChatGPT has tapped Criteo as its first ad tech partner and may add The Trade Desk. The move shows OpenAI favoring partnerships to scale revenue and reduce risk for now, though an in house ads platform seems inevitable.
This week's newsletter: adtechexplained.com/p/forecasting-…
Programmatic advertising is built upon standardization. But until recently, there was no standard for communicating live event information before an event occurred — until the Forecasting API. Here’s what you need to know. Read more below 👇
This week's newsletter: adtechexplained.com/p/the-open-gar…
Marketers are stretched in more directions than ever, and relying on a single platform or closed ecosystem is a strategic risk. The Open Garden Framework offers a better path. Ad Tech Explained and AI Digital break down what it is, why it matters, and how brands apply it.
This week's newsletter: adtechexplained.com/p/the-modern-p…
The Ad Tech Explained team developed this explainer, in partnership with @TritonDigital , to explore the current state of podcasting and what advertisers need to know about making the most of these high-value audiences. Read more below 👇
This week's newsletter: adtechexplained.com/p/how-i-create…
Started in ad tech sales, but the real pull was the tech. I stopped waiting for the perfect title and focused on learning fast, being useful, and proving value through results. Read more below 👇
Read more in the latest Ad Tech Explained, sponsored by @Experian Marketing Services: adtechexplained.com/p/programmatic…
Programmatic buying is tougher as signals fragment and privacy tightens. Programmatic curation pairs privacy-safe data with quality inventory in curated deals, reducing waste, boosting performance, and keeping control without relying on cookies or legacy targeting.
This week's newsletter: adtechexplained.com/p/ai-powered-p…
AI is reshaping the open web, but it doesn’t have to hollow it out. In our latest Ad Tech Explained with Mula, we break down how AI-powered publishing helps publishers boost revenue, extend content life, and modernize monetization without extra editorial work. Read more below👇
Full breakdown: adtechexplained.com/p/why-pinteres…
This Ad Tech Explained piece unpacks how @Pinterest plans to combine intent-rich audience signals with a performance CTV platform, what it means for advertisers, and why pure-play performance CTV assets could disappear fast. Read more below 👇
This week's newsletter: adtechexplained.com/p/google-s-mov…
Google is already testing ads inside Gemini’s AI answers, basically a “sponsored” block tacked onto chat. It’s not flashy, but the clear separation protects trust, and that’s the whole point.
AdTechGod @AdtechGod
22K Followers 3K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod®️ Founder: @theadforum @adtechgodpod CMO at @marketectureTV
Ari Paparo @aripap
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The Last Party Cookie... @humanpropensity
6K Followers 5K Following Adtech discussion both serious and sarcastic. Not actually a meme account.
Paul Bannister @pbannist
8K Followers 502 Following @WeAreRaptive CSO and co-founder. Talk about digital advertising, privacy, adtech, and occasionally video games. Views are mine.
Shiv 💡 @airgups23
7K Followers 6K Following digital marketing enthusiast, founder of @UofDigital, brooklyn nets fan https://t.co/EALMBoC2CK
Myles Younger 💡 @Myles_Younger
4K Followers 926 Following Head of Innovation + Insights @UofDigital. Fmr @MeetTheMonks @S4Capital @MightyHive. Built @CannedBanners DCO platform. #adtech explainer guy.
Alex Cone @alextcone
4K Followers 946 Following I like to read history and travel. Opinions are my own.
Aram Zucker-Scharff |... @Chronotope
16K Followers 8K Following AramZS. he/him. Privacy Engineer. Tech for journalism. Ad Tech. Prev: Fullstack, strategy, econ/game journo, storytelling, altac. Views are only my own
Ryan Barwick @Ryanbarwick
6K Followers 6K Following Deals reporter @axios @axiospro Signal and DMs always open.
shoshana wodinsky (sh... @swodinsky
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Brian Morrissey @bmorrissey
43K Followers 3K Following Writing about sustainable modern media businesses at The Rebooting.
Dr. Fou - FouAnalytic... @acfou
12K Followers 9K Following "see Fou yourself" with FouAnalytics for your digital media
Scott Messer @Scrilla100
2K Followers 1K Following AdTech Therapist™ with 15+yrs of monetizing and running digital media orgs. All things deals, data🍪, SEO, M&A, programmatic and TPS reports. Always learning.
Lou Paskalis 🇺🇦... @LouPas
28K Followers 11K Following I primarily post on LinkedIn. l help marketers connect their efforts to the enterprise growth agenda and tech companies hone their narratives. #F1 fan!
Lara O'Reilly @larakiara
20K Followers 8K Following Journalist @businessinsider covering advertising companies and tech companies that sell ads. DM me for my Signal/Telegram
Jon Walsh @walshjonwalsh
2K Followers 3K Following #media #adtech #programmatic #bitcoin #Arsenal. Founder of the Adtech Chat Community, https://t.co/hgwla7LlnS, and https://t.co/UkCPuUNDSr
Jared R Smith @jaredrileysmith
1K Followers 1K Following Analytics Engineering Lead | JavaScript Copy/Paste Expert
Ben Guez @bennyguez
1K Followers 695 Following I like tweeting about #adtech #advertising #marketing & #tech | Sales @kevelapi | Former @tigers & @brewers
AdTechBuilder @AdTechBuilder
1 Followers 48 Following
Dylan Schwartz @dschwartz319
137 Followers 230 Following
Faragovic @faragovicx
0 Followers 439 Following
Jaladheer Tummala @Jaladheer
96 Followers 262 Following Working at the intersection of #Strategy #Digital #Agile and helping brands compete in a #DigitalNative world. #MarTech #AdTech Views expressed are personal
киксель пва... @PixelQuasar_
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Will Carroll @krlp_wc
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Kenny1984 @Kenny1984251746
0 Followers 36 Following
Capital Gains @RATMTInternet
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Drew Perry @DREW411
571 Followers 2K Following Interested in automation, future stuff, humans and generally how things tick.
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Patrick Berzai @patrickberzai
314 Followers 2K Following Stories, Stats & Systems | Marketing, GTM & Ad Slinger | 📖 “Creditworthy: A Ledger Theory of History” due out later this year
tolga sayer @tolgasayer
475 Followers 648 Following Digital Advertising, Rock Musician https://t.co/MAnpvaqoxN
T @useruppa
0 Followers 493 Following
Touzani Capital 🌙 @TouzaniCapital
138 Followers 5K Following Touzani Capital is a Quant Investment Fund focused on leveraging a hybrid fundamental/quantitative approach to profit from market abnormalities.
Andrew Parkinson @AndrewPark67040
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Johnny Utah @JohnnyU44250327
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Jonah Lupton @JonahLupton
553K Followers 3K Following CEO/CIO at @LuptonCapital and @FirstWaveFund (long/short hedge fund, long-biased, focused on high-growth, disruptive companies) — https://t.co/SQEowKnIF9
MMA History Today @MMAHistoryToday
146K Followers 295 Following A daily journey through mixed martial arts. Welcome to MMA History Today★
Kobie Williams @kadub_4
225 Followers 3K Following Internet guy, Engineer, Founder Likes/RT ≠ direct endorsement
shamala d n @ShamalaDN
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Frank Sinton @fsinton
1K Followers 506 Following Founder @adgentek → infra for agentic advertising Previously founded Beachfront Media → @Seedtag
Calum Keeley @ck134567
0 Followers 38 Following
Mimmo Palmieri @mimmpalmieri
6 Followers 44 Following
Buzer | 85% to Publis... @buzernetwork
4 Followers 27 Following Building Buzer - the ad network where publishers keep 85%. Instant USD payments. Transparent. No middlemen. Fixing a $651B industry riddled with fraud
Larry Pretto @LawrencePretto
75 Followers 149 Following
AgenticApe @AgenticApe
2 Followers 12 Following Agents negotiating media. Humans optional. Ape included.
Tommy Domino @TommyDominoz
10 Followers 227 Following
Corey Ferengul @cferengul
528 Followers 434 Following CEO Magnetic. Investor & adviser. Digital media and sports junkie. Former CEO of @AccessUndertone, member of @HydeParkAngels. @IllinoisStateU Alum.
pragun @realpragun
144 Followers 1K Following
Romain (🍀,🦝) @Romain__TL
226 Followers 467 Following Building @hyperviewxyz @FranceCryptos & @replyguydotai | co-founded @talentlayer
JB @Buj88
36 Followers 337 Following
Briggs Parsell @ParsellBriggs
0 Followers 20 Following Helping brands use deep learning to find net-new buyers | Cognitiv | DMs Open
Kaitlyn @kaitlynkellymc
1 Followers 16 Following
MADDB.ai @maddbai
105 Followers 18 Following The top news in advertising curated by AI. Created by @aripap and @marketecturetv
Raghuveer @raghuveer_s
200 Followers 626 Following Data engineer @NinetailedHQ | Interested in engineering, machine learning, product | Travel buff and casual video gamer
Michael Zhong @michaelzhong_to
1 Followers 328 Following
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38 Followers 222 Following
Explore2 @Explore201
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Carla @pouros88067
207 Followers 7K Following
2A Traveler @EmilTrueh
31 Followers 183 Following Husband | 🔫 2nd Amendment Advocate | 🧠 Thoughts and Opinions my own!
Sotiris Oikonomou @OikonomouSot
527 Followers 235 Following Building AdTech globally with @Markapp_Media || Business Owner - Investor - Entrepreneur 🇬🇷🇨🇾🇨🇦🇦🇪
AdTechGod @AdtechGod
22K Followers 3K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod®️ Founder: @theadforum @adtechgodpod CMO at @marketectureTV
Eric Seufert @eric_seufert
48K Followers 2K Following Analyst, Mobile Dev Memo: https://t.co/Mqcl48dRM7 | Author, Freemium Economics (Elsevier) | Developer, Theseus: https://t.co/gW7TUlA8Le. Per commercium virtus.
Ari Paparo @aripap
27K Followers 4K Following Ad Tech influencer, @marketecturetv Author: Yield. How Google bought, built, and Bullied Its Way to Advertising Dominance https://t.co/tmvieZIMsl
Terence Kawaja @tkawaja
37K Followers 1K Following media/tech advisor, banker, contrarian, comedian - often all of the above.
The Last Party Cookie... @humanpropensity
6K Followers 5K Following Adtech discussion both serious and sarcastic. Not actually a meme account.
Paul Bannister @pbannist
8K Followers 502 Following @WeAreRaptive CSO and co-founder. Talk about digital advertising, privacy, adtech, and occasionally video games. Views are mine.
Shiv 💡 @airgups23
7K Followers 6K Following digital marketing enthusiast, founder of @UofDigital, brooklyn nets fan https://t.co/EALMBoC2CK
Myles Younger 💡 @Myles_Younger
4K Followers 926 Following Head of Innovation + Insights @UofDigital. Fmr @MeetTheMonks @S4Capital @MightyHive. Built @CannedBanners DCO platform. #adtech explainer guy.
Alex Cone @alextcone
4K Followers 946 Following I like to read history and travel. Opinions are my own.
Ryan Barwick @Ryanbarwick
6K Followers 6K Following Deals reporter @axios @axiospro Signal and DMs always open.
shoshana wodinsky (sh... @swodinsky
21K Followers 8K Following frmr fed // views are my own, but that keyboard sure isn’t
Brian Morrissey @bmorrissey
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Antonio García Mart�... @antoniogm
224K Followers 16K Following Director, @base growth. Founder @spindl_xyz (acq. @coinbase). Wrote bestseller 'Chaos Monkeys'. גם זה יעבור 🇺🇸🇪🇸
Mike Shields @digitalshields
19K Followers 751 Following Founder of Shields Strategic Consulting. Host of Next in Media https://t.co/ltVcyWvJMz co-founder https://t.co/8TwQSUpyKB, former @BusinessInsider, @WSJ, @Digiday, @Adweek
Scott Messer @Scrilla100
2K Followers 1K Following AdTech Therapist™ with 15+yrs of monetizing and running digital media orgs. All things deals, data🍪, SEO, M&A, programmatic and TPS reports. Always learning.
Lou Paskalis 🇺🇦... @LouPas
28K Followers 11K Following I primarily post on LinkedIn. l help marketers connect their efforts to the enterprise growth agenda and tech companies hone their narratives. #F1 fan!
Jack Neff @jackneff
5K Followers 3K Following Views here are my own, except for retweets and sarcasm. I have no NFTs to sell you.
Bill Wise @billwise
21K Followers 760 Following Co-founder & CEO of Mediaocean. Father of 5. Powered by Martini’s🍸 Building ad tech by day, negotiating bedtime by night. #FinsUp🐬#WiseWords
Wes Fishlock @Wesley_Snipe5
233 Followers 494 Following Director, Client Success @magnite | Elevate Your Frequency
Bryce York @meetbryce
2K Followers 1K Following AI/ML/LLM and UX-centric B2B startup product management leader with a love for 0-1 product innovation • 12+ yrs in startup PM • 🦘in 🇺🇸
Phil Stocker @Lamaison40
441 Followers 721 Following Brit living in Seattle , Husband/Father of 2 boys, AdTech & MarTech Geek, terrible sense of humor! Work: Snowflake. X - Yahoo DSP, MSFT, Adobe.
Bridget Chang @bridgetchang
273 Followers 772 Following Bay Area-bred UCLA alumnus and die-hard Bruin.
Collin Slattery @CJSlattery
8K Followers 1K Following Founder at @taikundigital. Building the best performance marketing agency in the world. Sharing lessons from spending $100mm+ per year.
Jeff Ellin @boopfm523
228 Followers 139 Following Kidney Cancer, Mesothelioma & multiple Melanomas. 12x marathon / 1x Ultra. Ad.com-2-Videology-2-FreeWheel. Commanders. Orioles. Arsenal. Caps. Wiz. Terps.
Ben Guez @bennyguez
1K Followers 695 Following I like tweeting about #adtech #advertising #marketing & #tech | Sales @kevelapi | Former @tigers & @brewers
Moe Chughtai @Moe_rants
1K Followers 659 Following Global Vice President, Strategy & Partnerships @ MiQ | Views are my own.
Michael Bishop @BishPlsOk
953 Followers 752 Following CTO/Co-Founder @ https://t.co/gu6mD9Sc01; Hypertext Scribe; Statistically Anomalous; Cognitively Distorted; Autopoietic Mythodynamicist; Adtech Practitioner
AdTechRadar @adtechradar
1K Followers 483 Following We believe in adtech. News + views on the industry. Send tips + news to [email protected].
Andrew Woods @Andrew_M_Woods
227 Followers 840 Following Legal @Pubmatic. Ex-Twitter, Ex-Turn. Dad of the Year 5 of last 7 years. Funnier than given credit for.
judy shapiro @judyshapiro
5K Followers 849 Following CEO/Cofounder of Trust Web, engageSimply, Topic Intelligence. Journalist for ethical adtech. "The highest form of wisdom is kindness" (Talmud - Berakhot 17a).
Angelina Eng @angelinaeng
1K Followers 612 Following 30 years in digital advertising. VP Measurement, Addressability & Data Center at IAB.
Erez 🇺🇸 #MakeTa... @elevin11
2K Followers 3K Following AdTech, Tech Tech, Forward Party, Electoral Reforms (Ranked Choice Voting, Open Primaries) I ❤️ civil discourse, ≠ endorsements.
Matthew Rance @RanceMatt
240 Followers 404 Following Data, Privacy & Technology. Head of Commercial Data & Analytics at Immediate Media
Chris Milano @cmilano09
389 Followers 1K Following dad x2. working on supply @ Assembly. passionate about AdTech, vibe coding, and bitcoin.
Neelan Nair @neelannair
700 Followers 805 Following Product Manager. Solutions Engineer. @magnite 🇴🇲 🇮🇳 🏴 🏴 🗽🪡🌆 (views are my own)
Olivia Kory @oliviaakory
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cadi jones @cadielisejones
2K Followers 931 Following SVP EMEA for Index Exchange. Mostly here for the AdTech chat and the cat videos. All views are my own.
Steven Liss @This_Liss
1K Followers 672 Following 2x founder. Serve the ads you want to see in the world. CEO @ https://t.co/VYSTlTptmC 📍NYC
Trishla Ostwal @trishlaostwal
3K Followers 2K Following covering AI for @adweek • DM me off-the-record • Signal: @ trishla.07 (no pitches) • @ColumbiaJourn alum
Nick Hugh @nickhugh75
1K Followers 423 Following Former Chief Executive Officer of Telegraph Media Group. Board member of Childline. Avid lover of all things football and technology related. Views my own.
Karsten Weide @KarstenW
3K Followers 994 Following AdTech influencer. Drive demand for your products with our articles, posts, infographics, videos, appearances. Custom research: competitive info, TAMs, surveys.
Tim Cook @tim_cook
16.4M Followers 69 Following Apple CEO Auburn 🏀 🏈 Duke 🏀 National Parks 🏞️ “Life's most persistent and urgent question is, 'What are you doing for others?'” - MLK. he/him
Chris Vanderhook @cvanderhook
815 Followers 403 Following Co-Founder & COO @ Viant. Co-Founder @ XUMO. Steward of Myspace. Family & Baseball for fun.
cap’n qps @crankthatQPS
375 Followers 500 Following
Nigel Clarkson @NigelPClarkson
4K Followers 3K Following Programmatic advertising global lead. Digital, mobile, data, OOH, CTV, marketing, sales, ads & content.
Greg Stuart @gregstuart
3K Followers 2K Following Global CEO @MMAGlobal | #ShapetheFuture of #Marketing | Transformational #Leadership | #Speaker | Board Member
Damian Fowler @fowlerdf
721 Followers 2K Following Senior Editor @TheTradeDesk; Author of FallingThroughClouds (@StMartinsPress); Contributing writer to @bbc_worklife @guardian @VanityFair
Jonathan Moffie @JonathanMoffie
1K Followers 2K Following https://t.co/GPXuMyCU8O | Agentic CTV Platform acquired by Magnite (Opinions are my own)
Martin Delaney @punkworksco
3K Followers 611 Following Founder @ PUNKworks. https://t.co/xjJoTJ5JIm 🤘
Eric Tilbury - Progra... @EricTilbury_RTB
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Johnathan Barnes @JohnathanBarnes
684 Followers 357 Following Adtech junkie... data, stamping out bad quality traffic/IVT, and programmatic is my wheelhouse. Sports/Finance/Political hobbyist.
Vince Niou @The_OxKing
355 Followers 2K Following Founder @ Skeleton Key. Washed-up meathead. Mega-geek of many trades. Bay Area sports fan.
Marketecture @marketecturetv
3K Followers 98 Following A different kind of B2B media company. We cover the advertising and marketing industries like no other, with insights, personalities and fun.
Vlad Chubakov (@Progr... @101Programmatic
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SHaiLLEY (he/his high... @shails
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U of Digital @UofDigital
2K Followers 1K Following Making digital marketing a better industry through credible, digestible and applicable education.
Mark Webster @MarkAtOneSSP
351 Followers 676 Following 📺 CTV & FAST Monetization 🚀 100% Ad Fill - High CPM payout 💰 Helping broadcasters & content owners stop leaving money on the table
Lewis J. Abbey @LewisAbbey
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The Advertising Forum @theadforum
182 Followers 57 Following The Advertising Forum was created to address advertising topics and foster innovation by bringing together industry thought leaders.
Lauren Wetzel @LaurenFWetzel
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