George Mack @george__mack
The best ideas I think or find. Get the best ideas, essays and videos I've collected here: https://t.co/q33ixsFPbq george-mack.com WiFi Pirate Joined November 2013-
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"The 1st rule of handling conflict is don't hang around with people who are constantly engaging in conflict." ~Naval
"The 1st rule of handling conflict is don't hang around with people who are constantly engaging in conflict." ~Naval
In a similar vein to George's "Strategic Ignorance," my mom always accused me of "Selective Underperformance" when I was faced with things I didn't want to do.
In a similar vein to George's "Strategic Ignorance," my mom always accused me of "Selective Underperformance" when I was faced with things I didn't want to do.
Does money buy happiness? Here's my take: Answer: It's a stupid question. The correct answer is to question the question. "Does money buy happiness?" is a broken question because it presupposes happiness and money isn't a skill. Here's an example: You spend 90% of your…
I'm in Miami for the week. Who's an interesting person I should meet?
Dickie Bush 🚢 @dickiebush
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512K Followers 3 Following Author of NYT bestseller Clear Thinking (https://t.co/BHBTqVjMAO). Mastering the best of what other people have already figured out. Over 600k read my newsletter.Alex Garcia 🔍 @alexgarcia_atx
186K Followers 682 Following Building a 9-figure media company while training to win the Crossfit Games. Sharing it all here. Building: Marketing Examined | Prev: Kollective & The HustleJack Butcher @jackbutcher
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291K Followers 0 Following Founder. Sharing the stories of the world’s greatest companies, trends and products. Get our free newsletter on the latest in tech/AI:Daniel Vassallo @dvassallo
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44 Followers 170 FollowingJohn Coogan @johncoogan
37K Followers 1K Following EIR at @foundersfund, founder at https://t.co/M6AP0jXZjPI love that the boom loop has become a mainstream meme End the doom loop Spark the boom loop Detroit, San Francisco, and everywhere
The single most powerful thing you can do: Break your frame. A true feat in a world that wants to tell you what to think, and asks you not to question it. So how do you do it? @bryan_johnson has one of the best takes on this I’ve heard. A man famous for what he’s doing to…
"Saying you “recommend” rather than “like” something makes people 32 percent more likely to take your suggestion. Using the word “whom” in online dating profiles makes men 31 percent more likely to get a date. Adding more prepositions to a cover letter makes you 24 percent more…
10. It Has To Be Heinz Principle: The Relatable Moment The best stand-up comedians tap into the non-obvious things everybody does. This ad is genius: "If you're willing to wait, it has to be Heinz"
8. Heinz billboards Principle: The Social First Billboard If you create billboards optimized for social media -- you don't just reach people in that area... You can reach the whole world.
7. AI Ketchup Principle: The Obvious Choice Heinz asking AI to come up with ketchup and getting Heinz is iconic.
6. The Original Baked Beans Principle: "What Came First" 1901: Heinz Beans in a can 1927: Can openers
5. Heinz - Halloween Principle: Seosanl Hijacking "If you have Heinz, you have a costume" Always top of mind.
4. Heinz Principle: Classical Conditioning Running out of ideas? Use the motion associated with your product.
3. Heinz Principle: Becoming The Verb Heinz ad trying to create a verb in customers' heads: "Uber it", "Google it" or "Hoover it" -- but for Ketchup. Genius.
2. The Heinz Tattoo Principle: Costly Signalling Theory How do you 100% know if you have a brand? If people have branded themselves with your logo.
9. Doughnotts Principle: The 3D Meme
8. Create Nutrition Principle: The High Trust Ad The best ads don't look like ads... This felt more like a podcast than an ad. Beautifully shot. Research papers as social proof. "The customer is not an idiot, she is your wife" - David Ogilvy
6. Converse Principle: Copy & Paste People don't think from first principles - they think in analogies. To give an elevator pitch for your product, use an analogy from another industry. "The leather jacket of sneakers"
5. Revivv Principle: Fear-based Hook Step 1: Big Simple Claim Step 2: Provide a stat to back up your hook Step 3: Sell your product
4. Coverage Professor Principle: The Reddit Comment People search Reddit for honest reviews... If you have an incredible review on Reddit, it's worth 10x any other review.
3. Hopper Principle: Stop The Scroll Step 1 - Grab their attention with an outrageous headline Step 2 - Transform attention into sales