Rachel | The Ethical Copywriter @ethicopywriter
Rachel Baker (she/her) - freelance copywriter, SEO specialist and German translator working with ethical and sustainable businesses🖋️👩💻🇩🇪🌱 theethicalcopywriter.com Birmingham UK Joined May 2018-
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What kind of organisations do I write for? Basically, if you’re working to make the world a better place – I want to work with you! ✅ Impact-driven B2B and B2C businesses ✅ Climate tech companies ✅ Ethical finance firms ✅ Charities, non-profits and social enterprises
"What enables human beings to thrive? A world in which every person can lead their life with dignity, opportunity and community - and where we can all do so within the means of our life-giving planet." Kate Raworth, Doughnut Economics. Couldn't agree more 🙏
Today our students are learning about the #Sustainability and #Ethics of freelancing from Rachel Baker @ethicopywriter. We are proud to collaborate with colleagues who help us to provide students with insights into multiple realities in the #language & #translation industries.
I'm giving a talk! @DrCaroSummers recently asked if I'd come and talk at @uniofwarwick about how to build sustainability into your business model. Needless to say, I jumped at the chance!
I really loved working with start-up Earthodic to develop a brand voice, as well as writing copy for their website, socials and marketing collateral. Take a look at my case study of the project here: theethicalcopywriter.com/earthodic/
Calling #local authorities, #charities and #NGOs in the West Midlands working with multilingual communities. We are interested in learning how automatic translators, such as Google Translate, and #AI are being used. Help us by filling out our survey: warwick.co1.qualtrics.com/jfe/form/SV_7V…
Hands up if you're excited about the new EU greenwashing ban! 🙋♀️ Hands up if you're worried about what it means for your business... Big changes are coming, but there's no need to worry. Here's what the new rules will likely mean for businesses. 👇 theethicalcopywriter.com/2024/02/15/wha…
“The climate sector as a whole has not grasped that climate change is going to impact people in the global south, [the] working class the hardest. Relying on rich white people to build a movement is only going to get us so far.” buff.ly/3ODV56U
It's my 3rd business birthday! 🎉 Highlights from the past year: - Joining @mssocietyuk as a freelance Digital Editor - Writing regular articles for @semrush - A fun branding and web copy project for climate tech start up @earthodic Let's see what year 4 brings!
Huge news! Thanks to a very successful first few months of publishing we are now ready to hire our second staff writer! Please share widely and encourage any keen journalists in Brum to apply ✍️✨ birminghamdispatch.co.uk/p/were-hiring-…
2024 ins and outs (ethical biz edition) In: - Transparency - Audacious sustainability goals - Living wages - Fair supply chains Out: - Needless consumerism - Greenwashing - Corporate greed - Manipulative marketing
Ever wondered what your pension gets up to when you’re not looking? Meet Oblivia Coalmine 🔥 #FrackingHell
As your business grows, maybe your website copy doesn't fit any more. I can help! With my small business packages, we have a chat about where your business is, then I edit your copy so it reflects where your business is now. Check out the options on my website!
How do you write something that *actually* makes people want to buy from you? Emphasise benefits over features. So instead of: ❌ A one-hour consultancy call Say: ✔️ One hour of undivided attention to help you work through your ideas and find clarity #CopywritingTips
I’m so proud to have been nominated as a #BetterBusinessPioneer! The campaign by @averyandbrown, @betterb_network and @openmediauk celebrates positive contributions towards environmental or social impact made by various individuals in their professional lives!
Grappling with your web copy? Struggling to get to the point? Try the “so what?” test. Read back a sentence and ask yourself: "so what?" If there’s not a compelling answer, it’s probably not relevant. If there is a good answer, make sure that reason comes across in your copy!
Help me settle a debate: Which would you say was better for a brand with a global audience?
Keeping @stirchleybaths and @StirchLibrary #ForestGarden in top condition this afternoon. Great work everyone.
Another great post from @isabelledrury, including a little quote from me! isabelledrury.substack.com/p/exploring-li…
Borrowing a car for 6 months has made me realise how much Brum is set up for drivers. Feel guilty about how much I'm enjoying driving because I know how bad it is for the🌍. But it's making my life so much easier. We need a serious public transport and infrastructure overhaul!
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UK Divest @UKDivest
2K Followers 997 Following We support UK campaigns to divest from fossil fuels. A joint programme of @FoEScot @Friends_Earth and @PlatformLondon.
Good Word Social Ltd @GoodwordSocial
41 Followers 218 Following Copywriting and content for purpose-driven #sustainable #ethical brands. Brand voice. Landing Pages. Sales Launch.
Rowan Cheung @rowancheung
497K Followers 377 Following Founder @therundownai. Sharing the latest developments in the world of artificial intelligence.
Barsee 🐶 @heyBarsee
259K Followers 777 Following Daily tweets on the latest AI and Tech developments to stay ahead of the curve | Founder of https://t.co/bpf7Dytcqj
District Eating @DistrictEating
304 Followers 871 Following District Eating Ltd develop #sustainable #horticulture projects that use waste heat and CO2. We also provide consultancy and development services .🌱🌿
UK for Good @ukforgood
182 Followers 638 Following
Female Invest @FemaleInvest
2K Followers 649 Following On a mission to close the financial gender gap.“… she is on her way …”
Arundhati Roy famously said: “Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.” Today I can hear her exhaling as wind and see her shining as the sun. The future is coming. California energy mix right now (yellow is sunshine):
Today I'm delivering an online presentation on #translator training and #sustainability at the XII International Scientific Conference"Major Problems of Translation Studies and Translator/Interpreter Training” organised by the Karazin Kharkiv National University
This week, Charlotte Nichols MP joined us for our campaign training session on influencing decision makers Charlotte described the upcoming general election as a ‘true reset point’ and gave her top tips on how your voice can be heard by your local MP ➡️ mssoc.uk/4cvIE7H
Everything fluctuates. You're a work-in-progress - that's OK. Speak your feelings. Eat some juicy fruit. Keep going for younger you. I know you’re scared. Super stressed, probably. But life is life-ing right now. It can (will) get better. You've well and truly GOT this 💚
Check how well (or, more likely, badly) your council is doing in terms of climate action! Thanks to @MattTutt1 for posting about this on LinkedIn. councilclimatescorecards.uk #ClimateAction #UKCouncils
The next UK Government must ensure that everyone with MS gets the support they need to stay healthy and manage their condition. By investing in neurology services, including more specialists and therapists, and improve access to mental health support. mssoc.uk/3VqmihC
Yesterday we launched our MS Manifesto for this year's #UKGeneralElection at the All-Party Parliamentary Group (APPG) for MS. It’s time to make sure the next generation of MPs know what people with MS need. Find out how we got on: mssoc.uk/3VqmihC
My mom used to take my sisters and me to parties to meet rich guys. It worked out for my sister but I kept running into an unsociable asshole who later blindsided me by proposing in the RAIN. I said "you were the last man in the world I could ever be prevailed upon to marry"
share a piece of lore about yourself
"Since the MS, I’m a little more extreme." Meet self-confessed thrill seeker Mark! His hobbies include indoor skydiving, seated skiing and wheelchair rugby. Read his story and why he wants to see a brighter future for people with progressive MS: mssoc.uk/3Piy3TI #StopMS
This part. I will not be repeating myself
Aunty Diane's experience highlights just how racism continues to manifest on the right and the left. Rather than centering her voice, both have seized on this as a chance to politicise and grandstand without actually doing anything to protect her. independent.co.uk/voices/diane-a…
Me to my lovely client (a local community centre in Sheffield): "I can't do Tuesdays I'm afraid as I'd have my 3 year old with me" My lovely client: "We have a soft play, we can chat whilst he plays!" Me: 😱🥳 Imagine if the rest of the world was this child friendly 💚
It was a pleasure to welcome @ClaudineBorg1 online today and facilitate her conversation with a very engaged audience! Thanks to Claudine for sharing the breadth and insights of of #translation process research in #literary translation and all the attendees.
So inspired after today's @Warwick_Transla Translation and Transcultural Studies Seminar with @ClaudineBorg1 on the processes of literary translation!
Recently I published the results of my climate change and SEO survey over at @sengineland 📊 I'm sharing those results here again in tweet form. Q1: How to reduce the environmental impact of a website? 51% of you opted for Green web hosting ✅ [1/21]
Lovely to welcome @germanatleeds alumna Rachel Baker @ethicopywriter today, for an inspiring and very timely discussion of ethics and sustainability in freelance translation and copywriting with our @Warwick_Transla students 🌱
Today our students are learning about the #Sustainability and #Ethics of freelancing from Rachel Baker @ethicopywriter. We are proud to collaborate with colleagues who help us to provide students with insights into multiple realities in the #language & #translation industries.
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We're very excited about this session next week on #ethics and #sustainability in freelance #translation. Looking forward to hosting @ethicopywriter! The session is open to all @WarwickSMLC and @warwickuni students. Join us!
I'm giving a talk! @DrCaroSummers recently asked if I'd come and talk at @uniofwarwick about how to build sustainability into your business model. Needless to say, I jumped at the chance!
Birmingham NO GO ZONES: World’s biggest Primark Maccies on the Ramp after midnight That pissy underpass between town and JQ
😊Happy dance time😊 Client = 14th in 7.5 million Google results. 2 weeks later, my SEO focused blog has got them to number 1! #SEO #SEOworks #ILoveMyJob
You can use your blog posts and newsletters as rough versions of video scripts. Why aren't more people repurposing this way?
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