Michael East | Writer, Copywriter, Editor, Author @MichaelEWriter
Versatile copywriter and editor specialising in topical authority long-form blog content. Published non-fiction author with expertise in diverse topics. MichaelEastWriter.com United Kingdom Joined September 2013-
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I’ve written online for the past 793 days. 7 dead-simple hacks I use to pump out content every single day (without burning out):
My latest via my website: michaeleastwriter.com/topical-author… michaeleastwriter.com/wp-content/upl… Topical Authority Content: How to Avoid Mirage and Commodity and Boost Your Search Engine Optimisation
My first few months of writing were shit. I was stuck in finding my niche. I had <100 followers. My content wasn’t going anywhere. But, I didn’t stop. Despite lack of results, I kept showing up. Good things take time. The sooner you understand this, the better it is for you.
Discover needs and desires first, then present. It's about building connections, not just "making a sale"... Do you prioritize building relationships over quick wins?
Editing tip: just hit “publish.” You’ll find that typo in seconds.
Simple copywriting routine: Write for 25 minutes. Take a 5 minute break. Repeat 6 times over 3 hours. Don’t overcomplicate it.
Specialization could be holding you back. Spend time learning skills outside your primary income skillset. Gain range. It is invaluable.
I used to think email sequences were a good idea. I don't anymore. Bundle it all up and give the people access immediately. Netflix stopped drip-feeding shows for a reason. Let the people binge. And then prompt them to buy while you're still hot and heavy on their mind.
Copywriting Tip: Replace boring headings for intriguing ones in your copy. Instead of writing: “What’s included?”. Write: “Here’s everything you’re getting (plus, 7 bonuses).” Ditch the dullness → increase engagement.
“I’m unstoppable” …is the mentality everyone should have. Have the confidence to get what you want.
My latest via my website: michaeleastwriter.com/finding-copywr… michaeleastwriter.com/wp-content/upl… Finding Copywriting Jobs: A Comprehensive Guide for New Freelancers
Starting out? Don't worry about the numbers like followers or likes. Focus on YOUR output. The fans will come.
The worst thing you can do in copywriting: Assume you know your prospect’s: - Interests - Awareness - Pain points - Challenges - Motivations You don’t. You must do research to find those out.
My latest via my website: michaeleastwriter.com/top-5-essentia… michaeleastwriter.com/wp-content/upl… Top 5 Essential Software Tools Every Writer Needs in Their Arsenal
Good copy is a combination of: 1) Emotion 2) Logic Emotion makes people connect, resonate, and engage. Logic makes people understand, trust, and make decisions. Make sure yours has both.
The 10 most important skills for the next 10 years:
The 5 W's of content marketing: • Who is my audience? • What do they want? • Why would this content matter to them? • Where should I post? • When should I publish? The only way to win at content marketing is writing for the audience, not the brand. It's that simple.
Branding is what people say about you when you are not in the room.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Frank Owen's Legendar.. @OwenPaintbrush
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Big seizures look impressive but will this mean: 1. People cannot buy heroin on the streets? 2. A single drug user will get off drugs? 3. There be fewer criminals in the drug trade? 4. There will be less crime. No it won't. Time to legalise & license. bbc.co.uk/news/uk-englan…
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@MichaelEast83 Mr Dicks brought great joy to me in my childhood with the Target novelisations and as an adult with his often hilarious contributions to the special features in Dr Who dvds
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