Riley @chasing_next

claude's gotten too quick at adding memories. say a random one-off comment and it resurfaces as a black and white rule in a fresh chat. annoying.

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@emollick created this to help teams get over that first hour hump - chasingnext.com/teams/projects meant to give people that aha moment by having them set up a project/notebook for something each individual works on. power of going just a little deeper pays off big!

an often overlooked way to improve GEO: make sure you set up bing webmaster tools for your site. takes 10 mins and feeds chatgpt results.

@yashhq_22 good place to start is reading starting a startup by james sinclair

@pmitu a meetup

@diegodixz portugal is 10/10

create your team link (works for chatgpt, claude, copilot, and gemini): chasingnext.com/teams/projects

the thing that made ai click for me wasn’t prompt tips or something technical. it was experimenting with projects. here's a free 15-min exercise to help teams set them up for their work. pick your tool, generate a link, see what your team makes in a dashboard. link below.

finding reddit to be a better place to learn ai these days. reply bots nuked the ability to have meaningful convos on x. now the feed is people talking at you, no depth. reddit is richer since people can interact and build on each other's thinking. better for non-surface learning.

@amirmxt good stuff, images look 🔥

free, interactive lessons: chasingnext.com/start

the sign ai finally clicked: you create something only you would have built. this is why ai training doesnt work. it teaches generic use cases: prompting tips, drafting a deliverable, creating a daily digest... universal stuff doesn't help you do your job or figure out where ai fits in processes. to have an aha moment, you need to see ai make your tasks easier, faster, or better. i built chasing next for this. it's interactive and you learn how to use ai for your work. each lesson ends with something only you would build. that's what it takes for ai to click. free lessons to create skills, projects, notebooks, and more. link below.

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@petergyang 👋 building chasingnext.com to help people get better at ai by creating with it.

a must read if you're trying to optimize for ai search

Tim Soulo 🇺🇦 @timsoulo

2 weeks ago

In the last 6 months at @ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization: 1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types

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here's my take on how ai will impact marketing jobs: if the work is measurable or volume based, ai will take it over. things like real-time optimization, performance analysis, creative iteration, and pulling out signals from research are at risk. they can all be done quicker, at greater volume, and cheaper by ai. the stuff that isn't as black and white will be what people continue to own. this is primarily strategic work, process design, program management, taste and judgement calls. this is where the soul and personality of a company lives. still with people. their decisions will steer the measured stuff that ai executes and oversee the bigger direction an org is moving. my recommendation is two-fold: 1. be part of the team shifting work towards automation it's easy to resist this because it feels like youre automating your job, but it's naive to think the stuff ai can do better wont migrate that way in time. my bet is companies will value the people who helped set up these new systems over those who passively watched the transformation happen. 2. get closer to the strategy side of your work if you do #1, you'll naturally start moving in this direction. have a voice and make a point to show value in intangibles: where the company should be headed, taste, judgement calls, and big picture thinking ai struggles with paired with your expertise. as for the argument that ai isn't replacing work, but expanding it: true to an extent. the new opportunity will only reach people in areas ai doesn't excel at. as ai takes more operational work, the strategic work will continue to grow.

a lot of personal agent set ups seem like they produce the equivalent of a sloppy employee to look after. setting up routines, scheduled tasks, or chron jobs can get you far without the headache of unpredictability, steering, token burn and oversight.

lots of talk about geo being a traffic opportunity for small businesses, but its a trap in established markets. ai results are heavily based on search ranking, so you still have to play by old seo rules to break through. yes, there are little geo pockets that may be untapped like setup, faqs, and niche long-tail question searches (i've done this), but a quicker win is leaning into reddit. it's become my #1 traffic driver because it's not rigged by who's been around longest. here's what i do: 1. find communities where my audience hangs out 2. follow the rules and read the sub before i post 3. lead with value heavily in posts 4. link subtly at the end of posts to give more value if allowed (additional info, images, a free resource, etc.) you can slip into seo rankings much easier with reddit's credibility and existing search demand. best part is that you only need a few articles that hit to get sustained traffic to your site.

ai is in the 6 month doom cycle again... remember last fall? the bubble was going to burst, then opus 4.6 came out and it got real quiet.