Borrell Associates @borrellassoc
You've seen the big trends. So what's happening in YOUR market? We track and forecast local ad spending in any U.S. market. borrellassociates.com Williamsburg, Virginia Joined April 2009-
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Email isn't dead! In fact, it's thriving in local marketing. 📧 Tune into our latest podcast featuring Creighton Green from @audience_io to learn why email lists are your golden ticket to success👉 bit.ly/3JnToHL #EmailMarketing #FirstPartyData #MarketingInsights
Thank you to all of our speakers, sponsors, and attendees for making #BorrellMiami2024 another great conference! We've got quite the journey ahead of us navigating AI in media and advertising, and we hope all 300 of you in attendance feel as though you now have a leg up.
Thanks @RichHargrave @vcita for registering for #BorrellMiami2024. See you in Miami! borrellmiami.com
This week, Corey avoids the conspiracy theories and focuses directly on the truth about #inflation - well, that is, how #SMBs handle inflation. youtu.be/qFpdmvm9BeU
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Fred Jacobs 🎤 @fnjacobs
10K Followers 2K Following President of Jacobs Media, entrepreneur, broadcaster, consultant, researcher, digital strategist, connected car guy, and unabashed coffee drinker.Greg Sterling 🇺�.. @gsterling
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247 Followers 50 Following CEO, Propel Business Services, Chief Revenue Officer, GateHouse Media🌴 We're bringing the heat to #BorrellMiami2024! Join Barry & Danielle this week to chat all things local advertising & how Inuvo's AI, IntentKey, ignites the present and reshapes the future of ad targeting without third party cookies. @borrellassoc
We are excited to sponsor this year's Borrell Miami event! #BorrellMiami2024 @borrellassoc
#BorrellMiami2024 @TB_Times chairman and CEO @conanza talks Google compensation for newsrooms. They expect about $2M annually. What are they going to do with that money? “I’m going to hire journalists.”
@MediaFinance CEO Joe Annotti (L) asks tough questions around digital revenue profitability challenges at @borrellassoc local advertising conference in #Miami. Joining him (L to R): Steve Goldstein, @2060Digital; Marie Tedesco, Beasley Broadcast Group; and Lori Locke, @wbd.
The Borrell-RAB 12th annual digital benchmarking report is out! Radio stations grew digital revenue by 6.8%. We're proud to sponsor this valuable resource. Read the PR: ow.ly/4oSu50QBiuV #radio #digitaladvertising #benchmarking #digitaladsales @your_RAB @borrellassoc
Excitement is building for the @borrellassoc Miami conference, where Veritone's very own Paul Cramer, Managing Dir. of Media & Broadcast, will discuss integrating #AI into sales strategies for revenue growth on March 11 at 2:45 pm. See you there!
Did you know that 37% of local ad buyers said they’ll try a new type of advertising this year? In today’s digital world, it's no wonder that two-thirds of ad buyers turn to these key criteria points when testing new advertising forms. What persuades you to try something new?
Pooja Midha, GM and EVP at Effectv, talks top industry trends of today (and tomorrow), how our team is innovating for the TV #advertising ecosystem of the future, and more in this convo with @borrellassoc.
The "Superwoman of OTT," Pooja Midha joins the duo share new research from @effectv on #OTT. Check out the full episode to hear why 2024 will likely be a windfall year for OTT sales. bit.ly/3PZP2ee
New Content Alert! 📢 Now streaming on the Ten-Minute Trainer, Corey Elliott of @borrellassoc may surprise you with which Social Media platforms are driving the most traffic. #sales #advertising #socialmedia ow.ly/aITy50OItoe
⏰LAST CHANCE to join us for an eye-opening webinar with @goborrell CEO of @borrellassoc as he reveals the untapped potential of a new segment of digital buyers. Register now and unlock the pathway to success in the digital marketplace. bit.ly/3MRLSXc
Jim Brown of @borrellassoc keeps our program going with a session on the local media advertising landscape. About 65 MPA members are attending today’s Annual Meeting in Flowood.
What does the future of the broadcast industry look like? Jim Brown is breaking it down for you during his session “The Future of Broadcasting: Scary or Exciting? You Decide” After, we’ll meet you at 5pm in the Exhibit Hall for the Opening Reception!
Corey Elliott of @borrellassoc: “The present situation [for advertisers] is things are OK and we’re hoping for better, but man, the last six months has been tough. That’s the new normal.” ow.ly/PTne50OBtb8 @challinor
Jim Brown, president of @borrellassoc, will examine the local advertising landscape during our 157th Annual Meeting next week in Flowood. Registration deadline is June 9. Visit our website for details.
Do you like learning about the media industry? If so, don't miss Corey Elliott's Marketing Minute on the Ten-Minute Trainer Network! #localmarketing #marketing #sales #borrellassociates #WatchNow #salestrainer #media #learning @borrellassoc ow.ly/oAnh50NrgVA
Fantastic attendance at #borrellmiami2023 @borrellassoc
New data from @borrellassoc shows that when it comes to how successful radio broadcasters are in generating digital dollars, there are haves & have-nots. bit.ly/40kKi5l
Day 2 of @borrellassoc #BorrellMiami2023 —are we in a recession? The @federalreserve says no. Hearing insights on current inflation.
AUS>JFK … heading home to NYC after some jam-packed, super productive, learning days in Miami @borrellassoc & Austin @MediaPost — awesome to reconnect with so many & to make so many new industry friends We’re back!!!