AMA Journals @ama_journals
Marketing insights from the American Marketing Association's five discipline-leading academic journals. News/announcements related to AMA's academic events. ama.org/ama-academic-j… Chicago, IL Joined June 2018-
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Find out how a fast-fashion documentary sparked the idea for a Journal of Marketing Research study showing how to mitigate the negative psychological effects of #incomeinequality 🎧 #marketingpodcasts @brett__gordon @HIWTPod @nomologic podcasts.apple.com/us/podcast/ep-…
New JM article available: "Consequences of Marketing Asset Accountability—A Natural Experiment" Read it here: buff.ly/49M0QqZ
New JPPM article available: "Societal Transformation Through Social Entrepreneurial Action Research" Read it here: buff.ly/3xS8UJC #AMAPublicPolicy
New JPPM article available: "Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda" Read it here: buff.ly/3QcPJ3i #AMAPublicPolicy
Can companies use #GenerativeAI models to provide empathetic customer care that strengthens relationships and increases customer lifetime value? A new Journal of Marketing study explores: bit.ly/3UaQvPN #customercare #CLV #marketingresearch #MarketingAcad @SmithSchool
New JPPM article available: "Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations" Read it here: buff.ly/3QdLZi6 #AMAPublicPolicy
🏆 Elisa Montaguti, Sara Valentini and Federica Vecchioni are the 2023 Journal of Interactive Marketing Best Paper Award winners for their paper, "Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media" Learn more: bit.ly/4463CWQ
New JIM article available: "The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers" Read it here: buff.ly/3JuC97C
A sweeping report from @APA draws on a Journal of Public Policy & Marketing study to recommend new, responsible safety standards for mitigating the harm that #socialmedia use can cause to young people. #onlinesafety #socialmediasafety @jeremykees apa.org/topics/social-…
Using data from 391 companies in 98 U.S. cities, a Journal of Marketing Research study finds that e-scooters have a positive effect on restaurant demand. Learn more here: bit.ly/49Fk3dY @d_mccar @BirdRide @limebike #escooters #restaurantmarketing
How can companies address consumers who are resistant to products that employ novel technologies, like mRNA vaccines or lithium-ion batteries? A new Journal of Marketing study explores: bit.ly/3TWRcMp @JeevatheHuman #marketingstrategy #nudges #vaccines
Platforms typically display #ratings as incremental (showing each individual score) or cumulative (showing one aggregated score). A Journal of Marketing Research study shows how these formats affect user behavior. @jeroenschepers @arnedekeyser @HarvardBiz bit.ly/49xpKL3
🎉MSI is thrilled to unveil the winner of the 2023 Robert D. Buzzell Best Paper Award! 🥇Winner: "Millennials and the Take -Off of Craft Brands: Preference Formation in the U.S. Beer Industry" by Bart J. Bronnenberg, Jean-Pierre Dubé, & Joonhwi Joo: bit.ly/49yOpPo
A Journal of Marketing Research study featured in @ConversationUS finds that when parents choose a healthy #food option for their child, it may backfire for their own health 🍟 Here's why (and what to do about it): bit.ly/3VAndMP @kelleygwight @peggyjliu @LingLZhou
Marketing for Good: Reducing the Weight of Sacrifice and Enhancing the Appeal of Organ Donation 🫀⚕️ ❤️ In Prof. Bradford's research, she finds that a tailored marketing mix can alleviate the perceived sacrifices among donors. More: bit.ly/3vHEzfW
Congratulations to Max J. Pachali, Marco J.W. Kotschedoff, Arjen Van Lin, Bart J. Bronnenberg, and Erica Van Herpen, winners of the 2023 Paul E. Green Award for their JMR article, “How Do Nutritional Warning Labels Affect Prices?” 🏆 Learn more here: bit.ly/3vMAibf
New JM article available: "So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products" Read it here: buff.ly/4aoXYl5
New Journal of Interactive Marketing article available: "Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations" Read it here: buff.ly/4cIV9gl
New JPPM article available: "Finding the Right Voice: How CEO Communication on the Russia–Ukraine War Drives Public Engagement and Digital Activism" Read it here: buff.ly/4arC40v #AMAPublicPolicy
As the global #fashion market surges, high-end luxury labels and fast-fashion remain at odds. A Journal of Marketing Research study finds that when fast-fashion mimics luxury, it can actually benefit higher-end brands: bit.ly/49nKAfC @liuxiaophd #marketingresearch
Markus Giesler @DrGiesler
6K Followers 1K Following Professor @SchulichSchool @yorkuniversity. Editor @JCRNews. Speaker @TheLavinAgency. He/him.
Pinar Yildirim @Prof_Yildirim
8K Followers 3K Following Researcher of digital economy, technology, and media. Tweets on marketing, business, economics, tech, policy, life.
Brad Shapiro @btshapir
6K Followers 1K Following Marketing Professor @ChicagoBooth. Public editor @QME_Journal. Tweeting about economics, advertising, dogs and sometimes soup. SSRN page: https://t.co/LcTRerqE
Journal of Marketing @JofMarketing
6K Followers 224 Following
Dr. Mansur Khamitov (.. @MansurKhamitov
3K Followers 3K Following Marketing Professor @KelleySchool @IUBloomington, Thought Leader, Board Member, Influencer, and Consultant
Garrett Johnson @garjoh_canuck
4K Followers 4K Following Marketing professor @BUQuestrom researching digital marketing: privacy (#GDPR & value+death of 🍪) & effectiveness (👻 ads). Could run Oilers better. 🇨🇦,🇺🇸.
Julien Cloarec @CloarecJulien
3K Followers 137 Following Full Professor · AI + Privacy · Université Jean Moulin Lyon 3 · Now at https://t.co/4g1CfxSLy5
Rodrigo Dias @Rodrigo_dsdias
965 Followers 1K Following Marketing PhD Candidate at Duke University. I tweet about behavioral science, academic research, and some other random thoughts. Views are my own.
Unnati Narang @unnatinarang
2K Followers 1K Following Assistant Professor of Marketing @giesbusiness. I study mobile apps, mobility, and digital platforms. Big on Ed Tech/online learning. Dog & cat mom. @tamu grad.
Yeşim Orhun @yesimorhun
2K Followers 1K Following Associate Professor @UMich (views own) Beliefs, Information, Inequality.
CBSIG @AMA_CBSIG
2K Followers 2K Following The Consumer Behavior Special Interest Group of the American Marketing Association
Ghalia Shamayleh @GhaliaShamayleh
954 Followers 603 Following PhD Candidate @Concordia | Sheth Award Winner | Animals Online & #MentalHealth Platforms | SPCA Foster Parent | https://t.co/Je5fT6hXKF
Sridhar Narayanan @thesridharn
623 Followers 352 Following Professor of Marketing @ Stanford GSB. Interested in digital mktg, small business dev, causal inference, Bayesian methods. Occasional space blogger.
Joonas Rokka @jccnas
2K Followers 1K Following professor of #marketing @EMLYON @lifestyle_em, doing research on #consumerculture, #brands, #digital, #lifestyle, #visual and #videography
Dr. Carly Drake @runcarly
2K Followers 1K Following Marketing professor @NorthCentralCol studying gender, bodies, and mental health in fitness cultures 👋
Oleg Urminsky @OlegUrminsky
4K Followers 2K Following Prof @ UChicago Booth. Trying to learn how people think. Not a statistician but not exactly a psychologist either. You kids keep me young.
Dr. Marian Makkar @DrMarianMakkar
2K Followers 3K Following Marketing academic @RMIT l ex-marketing manager l mum of two l #consumerculture l Citizen of the world 🌏
Carlos Flavián @CarlosFlavian
1K Followers 2K Following Passionate Researcher and Speaker in #AI #Robot #AR #VR #Metaverse #Tourism AIRSI chair Chair of the METODO Research Lab Prof. Marketing (U. Zaragoza; SPAIN)
David Almog @davidalmog25
2K Followers 2K Following Managerial Economics and Strategy Ph.D. student @KelloggSchool • Behavioral and Experimental Economics • AI-Human interactions • LV Raiders • Backpacking
BJP antibhakt @Tanmoy30474063
7 Followers 32 Following Strictly against BJP and all corrupt political party. On Twitter to pass time and enjoy answering back to andhbhakts
espacioacolor @espacioacolor
0 Followers 19 Following
Betty Christensen @BettyChrisris
1 Followers 19 Following Hi! I am Betty and I am researching marketing innovations and technologies of the future
MarketMaven Solutions @MarketMva
7 Followers 38 Following Crafting tailored marketing solutions to elevate your brand's presence and drive meaningful engagement.
Sahiba Anand @Sahiba4a
1 Followers 13 Following
Jeremy Kees @jeremykees
516 Followers 402 Following Villanova Professor of Marketing, Director of the Center for Marketing and Consumer Insights, and Faculty Athletics Representative. Belmont Basketball alum.
Jessica Tye Shroyer @JessTyeShroyer
162 Followers 3K Following
Anwchai @anwchai
266 Followers 2K Following
Patricia Mason @PatriciaMaan
0 Followers 13 Following I am a marketer who is committed to the principles of sustainable development and environmental protection
Xuhang Fan @XuhangFan
1 Followers 6 Following
Jiewei Li @jiewei_li4
17 Followers 212 Following Quant Marketing PhD Student| Junior Researcher @Luohan_Academy formerly @BiMBA_PKU| Study e-commerce & development| Marathon/trail runner, chess/flute player
Bryce McElhaney @bryce_mac
499 Followers 987 Following Marketing for @yarbroughair. Blue Collar Broughs podcast producer. all good things start with a cup of coffee ☕️
MagnetizeMarket @Magnetizem83591
84 Followers 1K Following Magnetize Your Market, Captivate Your Audience
Hannah Rollin @HannahRollll
5 Followers 24 Following I am a marketer who knows that data is the key to successful marketing. On my blog, I demonstrate
Doaa Abdelaziz @DoaaAbdela89611
5 Followers 100 Following
Women In Marketing @WomeninMarketin
20K Followers 14K Following The essence of WIM is to educate-connect & celebrate global Female Marketers& Equity Advocates; reflect the evolving landscape of marketing. 2024-SELF Nourish
Sam Faux @faux_marketing
13 Followers 25 Following
Political Justice @PoliticalJust
689 Followers 3K Following This is a Daily Online Radio program that is based on the teaching of Jesus Christ. Facebook :https://t.co/fDMJG5LPQx… Dr Felicia M Numan
Johannes Berendt @johannesberendt
305 Followers 1K Following
Linh Dan Nguyen @LinhDNguyen1210
0 Followers 29 Following
Fərhad Mikayılov İ.. @mikay59650
0 Followers 3 Following
pwl @field_jazz
1 Followers 607 Following
Mana Farshid @ManaFarshid
97 Followers 504 Following
Michelle Parke @Michelle_Parke8
10 Followers 164 Following PR Practice Leader @ The Starr Conspiracy. All things work tech.
Dave @Dave98920580911
3 Followers 30 Following Just figuring this all out 1 robot tweet at a time :)
Strategyze @Strategyzes
34 Followers 84 Following
Juan Mejio @jmejio
27 Followers 350 Following Construction bid coordinator. 4x Founder. Mission to help 10K small specialty subcontractors streamline their bidding process with https://t.co/9Jg5OkuVlR
Mauricio Bejarano Bot.. @mauricibejarano
787 Followers 2K Following Profesor. EAFIT. Que tus elecciones reflejen tus esperanzas, no tus miedos. Mandela
Πάνος Γεωργ.. @panossonic
2K Followers 1K Following In 1913, Freud warned his colleagues that civilised people will always treat two things with inconsistency, prudishness, and hypocrisy: Money and Sex.
TOP-NOTCH & ASSIGNMEN.. @VisionWrit6094
314 Followers 3K Following The best assignments help at a affordable price
D'Alicetansy @dalicetansy
190 Followers 387 Following
Peter Darke @ProfessorDarke
18 Followers 75 Following
shylin @shylin32013930
39 Followers 115 Following
Yumi @e_d_a_yumi
34 Followers 46 Following ARクリエイティブチーム eyedeart 企画、UXデザイン担当 | 薬剤師、Ph.D.（医学）| 趣味は映画やドラマ鑑賞、読書、自炊、ぬか漬け作り | eyedeart代表、デザイン担当➤@stht_thts24 チーム eyedeart➤@eye_de_art
Juraj Rašić @JurajRasic
19 Followers 29 Following
岡田 庄生｜ブ�.. @s_okada
2K Followers 1K Following 広告会社の部長職｜マーケティング・ブランディングが専門｜武蔵野大学 客員教授｜法政大学 客員研究員｜経営学博士｜著書「プロが教える アイデア練習帳 」(日経文庫)など｜趣味はテニスとキャンプ⛺️
Ivan Herrera @properhustle714
0 Followers 161 Following
Lucky @Lucky63053683
4 Followers 127 Following
giovanna prosperi zan.. @giozapro
0 Followers 20 Following
Stephen Morgenstern @smorgenstern_
96 Followers 2K Following @Wharton '15 | Ex-Scotia Capital | Ex Machina fan | Film finance/producing - into info asymmetry & Getty watermarks | 3x NYT Bestseller Purchaser
Markus Giesler @DrGiesler
6K Followers 1K Following Professor @SchulichSchool @yorkuniversity. Editor @JCRNews. Speaker @TheLavinAgency. He/him.
Pinar Yildirim @Prof_Yildirim
8K Followers 3K Following Researcher of digital economy, technology, and media. Tweets on marketing, business, economics, tech, policy, life.
Brad Shapiro @btshapir
6K Followers 1K Following Marketing Professor @ChicagoBooth. Public editor @QME_Journal. Tweeting about economics, advertising, dogs and sometimes soup. SSRN page: https://t.co/LcTRerqE
Journal of Marketing @JofMarketing
6K Followers 224 Following
Dr. Mansur Khamitov (.. @MansurKhamitov
3K Followers 3K Following Marketing Professor @KelleySchool @IUBloomington, Thought Leader, Board Member, Influencer, and Consultant
Garrett Johnson @garjoh_canuck
4K Followers 4K Following Marketing professor @BUQuestrom researching digital marketing: privacy (#GDPR & value+death of 🍪) & effectiveness (👻 ads). Could run Oilers better. 🇨🇦,🇺🇸.
Aradhna Krishna @AradhnaKrishna
1K Followers 229 Following Prof. @MichiganRoss. Observer, researcher, writer, professor, who ponders puzzles on the senses, consumption, health, equity issues. Hiker, cook, friend.
Julien Cloarec @CloarecJulien
3K Followers 137 Following Full Professor · AI + Privacy · Université Jean Moulin Lyon 3 · Now at https://t.co/4g1CfxSLy5
Kristin Diehl @real_k_diehl
2K Followers 462 Following Studying people and life. Marketing Professor @USCMarshall. Sharing interesting examples that affect consumers and consumer behavior with #CBMinute
Unnati Narang @unnatinarang
2K Followers 1K Following Assistant Professor of Marketing @giesbusiness. I study mobile apps, mobility, and digital platforms. Big on Ed Tech/online learning. Dog & cat mom. @tamu grad.
Yeşim Orhun @yesimorhun
2K Followers 1K Following Associate Professor @UMich (views own) Beliefs, Information, Inequality.
CBSIG @AMA_CBSIG
2K Followers 2K Following The Consumer Behavior Special Interest Group of the American Marketing Association
Anirban Mukhopadhyay @nomologic
1K Followers 329 Following A cad, emic. Now @BayesBSchool . Formerly Associate Provost (Teaching & Learning) #HKUST & Editor-in-Chief, Journal of Consumer Psychology.
Sridhar Narayanan @thesridharn
623 Followers 352 Following Professor of Marketing @ Stanford GSB. Interested in digital mktg, small business dev, causal inference, Bayesian methods. Occasional space blogger.
Robert V. Kozinets @Kozinets
5K Followers 623 Following Netnography, social media research, fandom / entertainment / influencer / creator marketing, platforms, digital methods
Oleg Urminsky @OlegUrminsky
4K Followers 2K Following Prof @ UChicago Booth. Trying to learn how people think. Not a statistician but not exactly a psychologist either. You kids keep me young.
Jacqueline Rifkin @jacirifkin
528 Followers 385 Following Asst Professor of Marketing @CornellMBA studying resources, #selfcare, #fomo and consumer well-being. @DukeU PhD. Cocker STANiel. ✡️🏳️🌈
Dr. Marian Makkar @DrMarianMakkar
2K Followers 3K Following Marketing academic @RMIT l ex-marketing manager l mum of two l #consumerculture l Citizen of the world 🌏
Katy Milkman @katy_milkman
52K Followers 1K Following Prof. @Wharton, behavioral scientist, co-director of @BehaviorChange, #Choiceology podcast host & author of WSJ Bestseller HOW TO CHANGE (https://t.co/IuGdasw1Sm)
MSI @MktgScience
5K Followers 600 Following New research and insights on marketing practice from the Marketing Science Institute.
mariocampana @mariocampana
814 Followers 1K Following Senior Lecturer in Marketing at @BathSofM. Interested in Drag, LGTBQ+ consumers, Alternative Economies, and Consumer Culture. Tweets are my own. He/him.
Matteo Montecchi @matteomontecchi
296 Followers 189 Following Non-exec. Director | Consultant | Work-in-Progress | Marketing Academic @kingsbschool @KingsCollegeLon
Maria Rita Micheli @MariaRitaMiche3
417 Followers 256 Following Associate Professor at @IESEG @IESEGResearch. Interested in strategy, business model innovation, stigma, knowledge sharing.
Michiel Van Crombrugg.. @michielvancromb
29 Followers 55 Following Assistant Professor at @ErasmusESE @ErasmusUni | Research interests include channel additions and retailer-manufacturer relationships | Formerly at @FEBkuleuven
Notre Dame Research @UNDResearch
5K Followers 2K Following Official Twitter account of Research @NotreDame. Advancing human understanding through research, scholarship, and creative endeavor. #NDResearch ☘️
Vanessa Patrick @vpatrick23
127 Followers 240 Following
Lynn Addington @Prof_Addington
337 Followers 349 Following Professor of Criminology. Avid runner, vegetarian and adopted DC native. Concerned citizen
Francesca Sobande @Chess_Ess
4K Followers 3K Following Writer + senior lecturer. Dreaming ✨🌑✨. @gem_collective
Dr. Americus Reed II @amreed2
4K Followers 273 Following I study, research & tweet about #Identity Father ~ Theorist ~ Professor ~ Fitness Geek ~ Musician ~ UF & GSU Alum ~ Atlanta Native ~ Every Day is a Parade
Dr Jessica Vredenburg @drjvredenburg
148 Followers 369 Following 🇨🇦 in 🇳🇿 married to an 🇮🇹• Senior Marketing Lecturer at Auckland University of Technology • Brand Activism, Sport Marketing & Services researcher
Kate Pounders @Krpounders
262 Followers 339 Following Associate Professor: The University of Texas at Austin Consumer Psychologist: Investigates emotion, goals, and identity in social marketing and health comm.
pierre mcdonagh @ecosuscom
803 Followers 2K Following writer. educator. advisor. creator of theory of sustainable communication. Professor of Critical Marketing & Society
Andy Prothero @andreaprothero
1K Followers 1K Following Business & Society academic (UCD) exploring sustainability; ethics; gender. Views my own (strongly influenced by Welsh working class roots). RT not endorsement.
Navdeep Sahni @N_sahni
152 Followers 166 Following Stanford Prof. Quant Marketing. Statistics. Research: https://t.co/nQ4HFRASJW
Chiara Longoni @longoni_chiara
646 Followers 292 Following I study the psychology of AI @Unibocconi | Prev @BUQuestrom @NYUStern @NYUPsych| Food enthusiast, pilates nerd. 🇮🇹 🇱🇷 🇮🇹
Dr Lauren Gurrieri @LaurenGurrieri
696 Followers 304 Following Associate Professor of Marketing. Gender researcher in the fields of marketing, consumer culture and digital culture.
Tana Licsandru @tanalicsandru
466 Followers 575 Following Senior Lecturer (Assoc. Prof.) in Marketing @QMUL Queen Mary University of London | PhD | Research on multicultural marketing, diversity & inclusion. Cat lady.
Dr Shauna Kearney @ShaunaKearneyCo
84 Followers 117 Following PhD Para Sport Legacy Lecturer in Sport and Event Management
Dr. Cristina Galalae @CGalalae
304 Followers 344 Following Lecturer at the University of Leicester with a passion for consumer culture, multicultural marketplaces, existentialism, mobility, festivals. Views are my own.
catherine demangeot @CathDemangeot
115 Followers 131 Following
Dr Eva Kipnis @Eva_Kipnis
179 Followers 505 Following Mother, wife, daughter, sister, aunt, academic. Views my own.
National Diversity Co.. @NDC_Diversity
4K Followers 2K Following The mission of the National Diversity Council is to be both a resource and an advocate for the value of diversity, equity, inclusion and belonging (DEIB).
Christopher Cannon @ProfCannon
454 Followers 193 Following Assistant Professor of Marketing at the Shidler College of Business, University of Hawaii. PhD from the Kellogg School of Management, Northwestern University.
Brett Gordon @brett__gordon
933 Followers 81 Following Marketing Prof @KelloggSchool, economist, into advertising, pricing, retail, experimentation, causal inference, and Dad of 2b/1g.
Lizette Vorster (PhD,.. @lizvorster86
204 Followers 370 Following Social scientist interested in intercultural dynamics and the role of marketing in contemporary societies. South African in Denmark
Alix Barasch @AlixBarasch
622 Followers 341 Following Associate Professor of Marketing @CUBoulder Researches technology and consumer behavior, sharing and experiential consumption, moral and prosocial behavior
Andrea Pelaez-Martine.. @andrepelaezm
104 Followers 218 Following PhD student in Marketing @BaruchCollege @GC_CUNY. I study consumer behavior within the expansive informational world.
Franklin Shaddy @fshaddy
757 Followers 557 Following Assistant Professor of Marketing and Behavioral Decision Making at the UCLA Anderson School of Management
Penn State Smeal @SmealCollege
5K Followers 341 Following #PennStateSmeal, your business partner for life. Around the world and always in your corner, ready to foster connections and prepare you to make an impact.
Sunghan Ryu @sunghan_ryu
333 Followers 460 Following Author of Beauty of Crowdfunding | Professor, USC-SJTU Institute of Cultural and Creative Industry | Director, Center for Digital Creative Enterprise Research
Elanor Williams @ElanorNora
158 Followers 388 Following Assistant Professor of Marketing, Indiana University
Sydney Scott @Sydney_E_Scott
52 Followers 45 Following Professor of marketing @WUSTL, studying decision-making
Els Breugelmans @ElsBreugelmans
334 Followers 110 Following Ph D in Marketing retailing | Professor @FEBKuleuven @KULeuven | research on retailing | loyalty programs | retailer-manufacturer relationships
Andrea Luangrath @AndreaLuangrath
210 Followers 324 Following Assistant Professor of Marketing @TippieIowa. Consumer psychologist studying textual paralanguage, haptics, psychological ownership. Ice cream enthusiast.
Minkyung Kim @MinkyungKim330
761 Followers 562 Following Assistant Prof of Marketing @CarnegieMellon @teppercmu. Studied @YaleSOM and @SeoulNatlUni. Research #incentivedesign #quantmktg retweet = my reading list
Leonore Riitsalu @riitsalu
60 Followers 125 Following
Irem Yoruk @iremyoruk
469 Followers 259 Following Asst. Professor of Marketing @CalStateLA Marketing, Consumer Behavior, Multicultural Marketplaces, Ethical Behavior
Jeremy Kees @jeremykees
516 Followers 402 Following Villanova Professor of Marketing, Director of the Center for Marketing and Consumer Insights, and Faculty Athletics Representative. Belmont Basketball alum.
Transformative Consum.. @TcrAcr
687 Followers 367 Following Transformative Consumer Research is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life
Alexander Edeling @alex_edeling
33 Followers 11 Following Marketing researcher from #KULeuven interested in the marketing-finance interface, digital marketing, pricing, and data analytics.
Nate Cheek @NateCheek
346 Followers 419 Following assistant prof @Purdue_PsychSci studying decision making, prejudice, and social policy he/him🌈
Dr. Li Huang (Ph.D.) @DrLiHuang
199 Followers 96 Following Marketing Professor @HofstraU Consumer Psychologist; Interested in human technology interactions; #DigitalMarketing & #SocialMedia Researcher;
Reto Hofstetter @retohofstetter
430 Followers 414 Following Professor of Digital Marketing and engineer posting about #Marketing #Science #R #Python #Blockchain #NFTs and #AI
JB Steenkamp @SteenkampJb
64 Followers 1 Following Jan-Benedict Steenkamp is the C. Massey Distinguished Professor at the University of North Carolina’s Kenan-Flagler Business School.
Francisco Villarroel @FVillarroelO
547 Followers 701 Following Associate Professor of Marketing, LUISS Guido Carli University. Text Mining and Language Researcher. Every word counts!
@ama_journals Great achievement! Looking forward to reading their insights. 🌟
Muy interesante artículo sobre #moda y #Marketing #Consumo
As the global #fashion market surges, high-end luxury labels and fast-fashion remain at odds. A Journal of Marketing Research study finds that when fast-fashion mimics luxury, it can actually benefit higher-end brands: bit.ly/49nKAfC @liuxiaophd #marketingresearch
And thanks to the @ama_journals, we got open access to their article for 30 days! Here's the link: journals.sagepub.com/stoken/default…
At the AMA Winter Educator’s Conference, JBR Co-EICs, Dipayan Biswas and Mirella Kleijnen held the annual ERB Meeting. The next Annual meeting will be held at the AMA Winter Educator’s Conference in Phoenix, AZ, Feb. 2025. #JBR
Presenting at the AMA Winter US conference this evening with cases on Gen AI in product and service creativity from #Netflix #Nutella #Cyberinc #Lexus and #SoraAI #GenerativeAI #creativity #consumer #psychology @RHULManagement
Want to learn more about using secondary data to test CB theories? Our special session at #AMAWinter is coming up in just over an hour! event.amawinter2024.exordo.com/session/272/th…
If you’re looking for a home for your #MarketingResearch, why not check out our current #CallForPapers in the International Journal of Advertising: spr.ly/6017nU2RH Topics include #AIgeneratedAdvertising #BrandActivism #DiversityAndInclusion #AMAWinter @crtaylor33
Managing Editor of @JMTPSocial Annie Cui will be part of the 2pm EST #AMAWinter panel ‘Doctoral Education in IB/IM: Contemporary Developments’. Learn more about JMTP and submit a paper at 👉 spr.ly/6019nX2mU
Catch @JPSSMinsights Senior Editor @ellenpullins at the panel ‘Exploring New Horizons: The Power of People in the Digital Sales Transformation’, #AMAWinter, in one hour. Learn more about JPSSM at 👉 spr.ly/6017nX2XT #SalesResearch #DigitalSale
A special thank you to PhD Project member Dr. Broderick Turner – visiting fellow of @online_HBS – for sharing why we need more Black/African American students and professors in business schools. #BlackHistoryMonth #RepresentationMatters
Coming up tomorrow: our Winter AMA special session "The Data Resource Exchange for Consumer Research"!
Four and a half months to go until CBSIG Vienna, but only a week until Winter AMA! Learn more about incorporating secondary data into your research at our special session, "The Data Resource Exchange for Consumer Research". event.amawinter2024.exordo.com/session/272/th…
The AMA Academic Council has arrived at #AMAWinter! With a focus on advocacy and stewardship, the AMA Academic Council is driving initiatives to empower our academic membership and foster innovation. Learn more about them here 👉 ama.org/academic-counc…
Excited to be attending the #AMAWinter #conference in St. Pete's beach Florida. Let's catch up if you are here!
Excited to attend the #AMAWinter #conference next month in Florida. Happy to connect with other marketing folks and learn more about their research!
Welcome to Day 1 of the #AMAWinter Conference in beautiful St. Pete Beach, FL. ☀️ We're thrilled to have over 800 academics joining us in person - some even traveling from around the world (scroll below to learn just how far)! Today's agenda: bit.ly/48dyp51
Excited to attend the #AMAWinter #conference next month in Florida. Happy to connect with other marketing folks and learn more about their research!
This is an interesting idea of using marketing techniques to decolonize healthcare. #socialchange #marketing #healthcare #marketingforchange #snhusmm
Marketing for the greater good: A new Journal of Marketing study offers a novel solution for reshaping the #healthcare landscape to be more inclusive of First Nations people: bit.ly/3Stya0H @dal_steve #DecolonizeHealthcare #MarketingForChange #FirstNations
I love serving as a reviewer for this award. Congrats to the winner and finalists, as well as those who submitted. Excellent submissions!
Please join us in congratulating Ozge Demirci as the winner of the 2023 John A. Howard/AMA Doctoral Dissertation Award! 👏👏👏 Honorable mentions: Kristen Ferguson, Yeseul Kim, and Iris Steenkamp Learn more about this award: bit.ly/3ujJmUd @HarvardHBS #AMAWinter
Looking forward to meeting colleagues and academics at our workshop on #GenAI in #Marketing @AMA_Marketing winter 2024 conference in the US @CloarecJulien @DrGiesler Finola Kerrigan and Ronnie Das @MarketingRhul @RHULManagement @_RHResearch #GenerativeAI #ArtificialInteligence
📅 The full program for #AMAWinter is now available! Check it out here: bit.ly/4amHwC7 Register for the event here: bit.ly/48dyp51 #marketingevents #MarketingAcad @alokrsaboo
Check out our paper (@matteomontecchi, @mariocampana and @HopeJensenSchau) From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market. Just published in a great special issue in Journal of Public Policy & Marketing @AMA_Marketing @AMA_Marketing
Check out the new Journal of Public Policy & Marketing Special Issue, "Meta-Analyses and Systematic Reviews in Marketing and Public Policy": bit.ly/3T3dZXW @BethVallen @jeremykees #marketingresearch #researchmethodology #MarketingAcad
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