CBSIG @AMA_CBSIG
The Consumer Behavior Special Interest Group of the American Marketing Association cbsig-ama.org everywhere! Joined February 2013-
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It'll be an amazing conference - we look forward to seeing everyone in Vienna!
It'll be an amazing conference - we look forward to seeing everyone in Vienna!
Counting down to CBSIG Vienna 2024⏲️ Visit the conference website to take advantage of the early bird registration rate (through April 1st)! wu.ac.at/en/digital/cbs…
CBSIG Vienna is on the horizon! The deadline for early-bird registration is April 1st. Because of the boutique character of the conference, places are limited, and registration will be on a first-come, first-serve basis. To register, please visit wu.ac.at/en/digital/cbs…
Want to learn more about using secondary data to test CB theories? Our special session at #AMAWinter is coming up in just over an hour! event.amawinter2024.exordo.com/session/272/th…
Coming up tomorrow: our Winter AMA special session "The Data Resource Exchange for Consumer Research"!
Coming up tomorrow: our Winter AMA special session "The Data Resource Exchange for Consumer Research"!
Four and a half months to go until CBSIG Vienna, but only a week until Winter AMA! Learn more about incorporating secondary data into your research at our special session, "The Data Resource Exchange for Consumer Research". event.amawinter2024.exordo.com/session/272/th…
Today's the day - your last chance to submit your work to the 2024 CBSIG Conference! We hope you'll join us in beautiful, dreamy, delicious and refreshing Vienna #ViennaCalling #CBSIGVienna cbsig-ama.org/cbsig-conferen…
⌛Time's almost up... TOMORROW is the submission deadline for the 2024 CBSIG Vienna Conference! More on our website: cbsig-ama.org/cbsig-conferen… #ViennaCalling #CBSIGVienna
A delicious #ViennaFact: Try the original Wiener Schnitzel yourself at AMA’s CBSIG conference in Vienna! “Why” Matters: The Imperative to Understand Consumer Behavior in a Data-Driven World, July 1-3, 2024. Submit your work by DECEMBER 11th at cbsig-ama.org/cbsig-conferen…
More #ViennaFacts: Taste alpine spring water straight out of the tap yourself at AMA’s CBSIG Vienna conference! “Why” Matters: The Imperative to Understand Consumer Behavior in a Data-Driven World, July 1-3, 2024. Submission due by Dec. 11 cbsig-ama.org/cbsig-conferen… #CBSIGVienna
Markus Giesler @DrGiesler
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53 Followers 90 Following Assistant professor @UniUtrecht interested in #digital, #UX, #consumerpsychology and #emergingtechnology (she/her)Are you planning to join the @AMA_CBSIG conference in Vienna this July? If you haven't registered yet, now's the time! To learn more and register, please visit the conference website: wu.ac.at/en/digital/cbs…
BrandingSIG's first AMA was so much fun. We kicked the week off with a virtual panel discussion "Visionaries in Branding" featuring Brand Icons: David Aaker, Kevin Lane Keller, Deborah Roedder John, Natalie Mizik, and Eileen Fischer. Big thanks to everyone who participated.
It's hard to believe it's already been a whole week since we were able to meet and network with some of you at BrandingSIG's first AMA reception. Thank you to our sponsors, @giesbusiness and @KelleySchool, for helping to make this great even happen.
Last week at AMA we hosted a fantastic panel on the Future of Branding Research. There was great discussion on what AI means for brands, person branding, the current "big" questions for brands, and more. Thank you to everyone who participated and attended.
Do your research interests align with the field of Branding & Brand Management? Marina Carnevale and I are Branding & Brand Management track chairs for the Summer @AMA_Marketing Conference (Aug 16-18, 24 in Boston)! Submit your work (tinyurl.com/4zxj83u3) before Feb 7, 24.
With great pleasure bringing this special one home. @MktgScience @ksbmktg @KelleySchool @IUBloomington
Looking forward to serving our field in my new role as an Associate Editor (AE) at the @JRetailing! @ksbmktg @KelleySchool @IUBloomington
@AMA_CBSIG @aaronjbarnes @EccaV @rebecca_reczek There's still time to register to benefit from the early bird rate!
CBSIG Vienna is on the horizon! The deadline for early-bird registration is April 1st. Because of the boutique character of the conference, places are limited, and registration will be on a first-come, first-serve basis. To register, please visit wu.ac.at/en/digital/cbs…
Coming up tomorrow: our Winter AMA special session "The Data Resource Exchange for Consumer Research"!
Four and a half months to go until CBSIG Vienna, but only a week until Winter AMA! Learn more about incorporating secondary data into your research at our special session, "The Data Resource Exchange for Consumer Research". event.amawinter2024.exordo.com/session/272/th…
@AMA_CBSIG @aconsres @aaronjbarnes @rebecca_reczek @EccaV @wu_vienna Submit your best work to join us in Vienna & Bali!
@AMA_CBSIG @EccaV @rebecca_reczek @aaronjbarnes @wu_vienna @AMA_Marketing Vienna calling!
Today's #ViennaFact: #ViennaCalling #CBSIGVienna
Big congrats also to @barbarakahn (DCMA advisory board member)! 🤩 x.com/ama_cbsig/stat…
📣Let's announce some awards! The 2023-24 CBSIG Lifetime Achievement Award goes to Barbara E. Kahn of The Wharton School. We are thrilled to recognize Barbara’s outsized influence via her publications, breadth of partnerships, and service to the field. Congratulations, Barbara!
Big congrats to @StephMTully! 🥳
We have not one but TWO Research in Practice award winners! First up, Wendy De La Rosa and Stephanie M. Tully for their fascinating 2022 JCR paper, "The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions."
Thank you @AMA_CBSIG for this great honor. @WhartonSchoolPR
📣Let's announce some awards! The 2023-24 CBSIG Lifetime Achievement Award goes to Barbara E. Kahn of The Wharton School. We are thrilled to recognize Barbara’s outsized influence via her publications, breadth of partnerships, and service to the field. Congratulations, Barbara!