Journal of Marketing @JofMarketing
Joined January 2018-
Tweets1K
-
Followers6K
-
Following224
-
Likes128
This episode is INCREDIBLE!!! Join host Bitty Balducci (@CarsonCollege) as she interviews Luca Cascio Rizzo (@UniLUISS) and Alicia Underwood (TwentyThree, LLC) about how #influencers' use of high-arousal language can help—or hurt—customer engagement 🎧 podcasters.spotify.com/pod/show/jm-bu…
Do empathetic interactions require human participation? A new Journal of Marketing study shows that #GenAI can be used to create "feeling AI" that helps firms build empathetic relationships with customers. Learn more: bit.ly/3UaQvPN By Ming-Hui Huang and Roland T. Rust
Countries like Canada, the U.S., and Australia have long overlooked the unique needs and perspectives of #FirstNations people, resulting in significant health care disparities. How can marketing help? 🎧 @dal_steve #healthcare #marketingpodcasts bit.ly/4d2l6Yg
How can companies address consumers who are resistant to products that employ novel technologies, like mRNA vaccines or lithium-ion batteries? A new Journal of Marketing study explores: bit.ly/3TWRcMp By Laura Zimmermann, @JeevatheHuman and Barsha Saha #MarketingAcad
Congratulations to @White_K8, @rishhabib and @dhardisty, winners of the 2024 @ShethFoundation/Journal of Marketing Award for their article, “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework” 🏆 Learn more: bit.ly/4cS1wxP
AMAZING, INCREDIBLE, SUPERB!!! This Journal of Marketing study shows that influencers’ use of high-arousal language can affect consumer trust and, in turn, how consumers engage with content 🎧 @lucascior @FVillarroelO @Matteo99500 #influencermarketing bit.ly/43Y6KE0
Congratulations to Simone Wies, @ajbleier, and @alex_edeling, winners of the 2023 AMA/@MktgScience/H. Paul Root Award! This award honors a JM article for significant contributions to the advancement of the practice of marketing 👏👏👏 Learn more here: bit.ly/3UcGTFd
Marketing for Good: Reducing the Weight of Sacrifice and Enhancing the Appeal of Organ Donation 🫀⚕️ ❤️ In Prof. Bradford's research, she finds that a tailored marketing mix can alleviate the perceived sacrifices among donors. More: bit.ly/3vHEzfW
Congratulations to @PeterNGolder, Marnik Dekimpe, Jake An, Harald van Heerde, Darren Kim and Joe Alba, winners of the 2024 Shelby D. Hunt/Harold H. Maynard Award! The award honors a JM article for significant contributions to marketing theory. Learn more: bit.ly/3U9M3Ss
Please join us in welcoming five new Associate Editors to the JM team: ⭐ Frank Germann | Notre Dame ⭐ @ProfGoldsmith | Vanderbilt ⭐ Kelly Haws | Vanderbilt ⭐ @EccaV | University of Washington ⭐ Jonathan Z. Zhang | Colorado State #marketingacad #academicjournals
Rural #healthcare is in crisis. A new Journal of Marketing study finds that paying doctors to travel from urban to rural areas is a more cost-effective way of increasing healthcare outreach than paying physicians to live in rural areas 🎧 @j_jason_bell podcasters.spotify.com/pod/show/jm-bu…
Former IBM CEO, Thomas Watson Jr., famously said, "good design is good business." In this JM Buzz episode, we spotlight two great papers that help us understand how #design can work for—and against—good business 🎧 @AliKul81 @MarguriteHook @ProfTownsend bit.ly/49khsWy
Time to rethink your #influencermarketing plan? A new Journal of Marketing study shows that firms aiming to build a large follower base are better off targeting followers of followers than cherry-picking remote influencers: bit.ly/3Pu3vOV #MarketingAcad #influencers
Perhaps no one person has had more influence on #marketing than Philip Kotler. In a new article, Kotler reflects on the past and future of the discipline and provides lessons learned from decades in marketing, as only he can: bit.ly/3TaEpFP @kotl @KelloggSchool
@trudel_remi and Anna Tari discussed how consumers value a product more when it's part of a take-back program in their recent Harvard Business Review piece. Check it out here: spr.ly/6016nCXgj #InsightsQuestrom 💡
Specialize or diversify? Do patients care? A new Journal of Marketing study featured in the JM Buzz Podcast explores the impacts of hospital portfolios on patient demand 🎧 @sarang_sunder #healthcaremarketing #hospitalspecialties podcasters.spotify.com/pod/show/jm-bu…
Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm #innovation: bit.ly/3IqlYb8 By Nehal Elhelaly and @ProfSourav
Is it time to abandon null hypothesis significance testing? Check out this incredible discussion with the authors of a landmark Journal of Marketing study proposing major shifts in #statisticalanalysis 🎧 @ebradlow @jglynchjr #pvalues #research podcasters.spotify.com/pod/show/jm-bu…
The power of #fonts: A new Journal of Marketing study featured in @FastCompany finds vintage typography can trigger nostalgia in consumers that positively affects how they view product safety. @AliKul81 @MarguriteHook #nostalgia #marketingresearch fastcompany.com/91029258/the-n…
Improve your #influencermarketing ROI: A new Journal of Marketing study shows nano-influencers, despite smaller followings, are more cost-effective than their macro counterparts. Read more: bit.ly/48oc2t5 By @docmaxdi, @docbayerl, Jacob Goldenberg, and Andreas Lanz
Markus Giesler @DrGiesler
6K Followers 1K Following Professor @SchulichSchool @yorkuniversity. Editor @JCRNews. Speaker @TheLavinAgency. He/him.
Pinar Yildirim @Prof_Yildirim
8K Followers 3K Following Researcher of digital economy, technology, and media. Tweets on marketing, business, economics, tech, policy, life.
AMA Journals @ama_journals
4K Followers 375 Following Marketing insights from the American Marketing Association's five discipline-leading academic journals. News/announcements related to AMA's academic events.
Ada Aka @AdaAka18
912 Followers 664 Following Assistant Professor @StanfordGSB, @Wharton & @DukeU alumna. I study memory, decision making, and consumer behavior
Dr Rebecca Mardon @RebeccaDMardon
1K Followers 516 Following Reader (Associate Professor) in Marketing @cardiffuni. Currently researching influencer culture, digital materiality, and marketplace conflict.
Dr. Carly Drake @runcarly
2K Followers 1K Following Marketing professor @NorthCentralCol studying gender, bodies, and mental health in fitness cultures 👋
Jenna Drenten, PhD @jennadrenten
3K Followers 2K Following digital consumer culture researcher • influencers/monetization/identity/gender • @LoyolaChicago marketing professor • qualitative social media methods • she/her
Kristin Diehl @real_k_diehl
2K Followers 462 Following Studying people and life. Marketing Professor @USCMarshall. Sharing interesting examples that affect consumers and consumer behavior with #CBMinute
Avi Goldfarb @avicgoldfarb
9K Followers 2K Following Professor at Rotman, University of Toronto. Chief Data Scientist, Creative Destruction Lab. Author, Prediction Machines, Power and Prediction.
CBSIG @AMA_CBSIG
2K Followers 2K Following The Consumer Behavior Special Interest Group of the American Marketing Association
Robert V. Kozinets @Kozinets
5K Followers 623 Following Netnography, social media research, fandom / entertainment / influencer / creator marketing, platforms, digital methods
Dr. Marian Makkar @DrMarianMakkar
2K Followers 3K Following Marketing academic @RMIT l ex-marketing manager l mum of two l #consumerculture l Citizen of the world 🌏
Garrett Johnson @garjoh_canuck
4K Followers 4K Following Marketing professor @BUQuestrom researching digital marketing: privacy (#GDPR & value+death of 🍪) & effectiveness (👻 ads). Could run Oilers better. 🇨🇦,🇺🇸.
Rodrigo Dias @Rodrigo_dsdias
965 Followers 1K Following Marketing PhD Candidate at Duke University. I tweet about behavioral science, academic research, and some other random thoughts. Views are my own.
Ghalia Shamayleh @GhaliaShamayleh
954 Followers 603 Following PhD Candidate @Concordia | Sheth Award Winner | Animals Online & #MentalHealth Platforms | SPCA Foster Parent | https://t.co/Je5fT6hXKF
Carlos Flavián @CarlosFlavian
1K Followers 2K Following Passionate Researcher and Speaker in #AI #Robot #AR #VR #Metaverse #Tourism AIRSI chair Chair of the METODO Research Lab Prof. Marketing (U. Zaragoza; SPAIN)
koen pauwels @profpauwels
2K Followers 772 Following #marketing #metrics problem solver with better #analytics, #data #dashboards, gives his best stuff away for free at https://t.co/1nSKb4187s & wants you to do 2
Ekant Veer @VeerOffTrack
2K Followers 1K Following Professor/Nerd at @UCNZ - often sarcastic- prone to ranting - sometimes takes pictures of sparkly things - thoughts are mine
Psychology & Marketin.. @PsychMarJournal
1K Followers 232 Following Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.
David Almog @davidalmog25
2K Followers 2K Following Managerial Economics and Strategy Ph.D. student @KelloggSchool • Behavioral and Experimental Economics • AI-Human interactions • LV Raiders • Backpacking
Betty Christensen @BettyChrisris
1 Followers 19 Following Hi! I am Betty and I am researching marketing innovations and technologies of the future
tomino matula @tomassmatula
0 Followers 9 Following
BJP antibhakt @Tanmoy30474063
7 Followers 32 Following Strictly against BJP and all corrupt political party. On Twitter to pass time and enjoy answering back to andhbhakts
espacioacolor @espacioacolor
0 Followers 19 Following
Andreas Monberg @AMonbergovic
596 Followers 1K Following Making magic with media at dentsu X. A Dane in STHLM. Occasional trail runner and padel player. Love smörrebröd.
Joelzinho @joelsilvaferre1
126 Followers 479 Following Esta com dificuldades para VENDER Se inscreva no meu canal lá eu te explico como vender como afiliado da hotmart e monetizze Brip #marketingdigital #afiliadohot
Kleber Denis Pinto @KleberDenisPin1
44 Followers 604 Following
Peratham Wiriyathamma.. @peratham
91 Followers 1K Following Looking for a PhD position starting after Nov'24 (continued like a refugee).
Jessica Tye Shroyer @JessTyeShroyer
162 Followers 3K Following
Ricélio Eduane Dias .. @Ricky_dds
537 Followers 441 Following Empresário 💼 Grupo Unicus (SU) Lda. 🤝🏾 Amante de futebol ⚽️
Anwchai @anwchai
266 Followers 2K Following
Deepak Sharma @DeepakSharmaND
89 Followers 103 Following To succeed in your mission, you must have single-minded devotion to your goal.
Robert @Robert66100881
27 Followers 199 Following
Global Honors @GlobalHonorsBiz
18 Followers 68 Following Global Honors is the only business awards database of its kind. 🏆 Click the link to discover a simpler way to search. 👇🏽
Michael Emling @MichaelMEmling
799 Followers 3K Following Tech sales, digital advertising, go to market strategy, poker player.
_.davie @drasimjr754
53 Followers 484 Following @forexexpert📈 @focus on progress 💰 @Bitcoin.com @embrace the audacity🚀
maurobarra_ca @Maurobarra_ca
29 Followers 136 Following Inspiring Marketing, Technology and Data Analytics to Drive Business Performance and Growth | Integrated Marketing Strategist | Data-Driven Growth Hacker
Christina Georgopoulo.. @christinageorgo
619 Followers 188 Following 👩💻Επικοινωνιολόγος 👩🏫Εκπαιδεύτρια UOA🎓Ph.D. Cand., MSc,MA BSc (ΕΚΠΑ @media_uoa ) MA PR (@DEREE_ACG) ⚔️Founder @lifeinmediamag @spoiledmagazine
Thiago Rafael @ThiagoR04280001
1 Followers 48 Following
Kristine Renee @hollspd
50 Followers 244 Following Southern California native accidentally born in South Dakota. Crafting knowledge. Shaping minds. Loving love, peace and shoes.
Mateusz Bak @MateuszBak67486
9 Followers 8 Following
kamphue1 @kamphue1
4 Followers 18 Following Senior in the Graphic Media Management program at Ferris State University
Yichen Yu @YichenYu12
10 Followers 109 Following
Sam Faux @faux_marketing
13 Followers 25 Following
Kyandria Zellner @eduandmar
7 Followers 16 Following
Yuxuan Liu @YuxuanAshlyLiu
1 Followers 21 Following
Linh Dan Nguyen @LinhDNguyen1210
0 Followers 29 Following
Krit @Krit90596629
1 Followers 7 Following
pwl @field_jazz
1 Followers 607 Following
SMU Lee Kong Chian Sc.. @sgSMULKCSB
139 Followers 259 Following
Mana Farshid @ManaFarshid
97 Followers 504 Following
Natalia Ferreira @Natalia19210
8 Followers 74 Following
Klued-in @Klued_In
21 Followers 36 Following Marketing Consulting | Google/Meta Ads Experts Take your marketing to the next level, get Klued-In
Juan Mejio @jmejio
27 Followers 350 Following Construction bid coordinator. 4x Founder. Mission to help 10K small specialty subcontractors streamline their bidding process with https://t.co/9Jg5OkuVlR
Dave @Dave98920580911
3 Followers 30 Following Just figuring this all out 1 robot tweet at a time :)
Cem Adak @cem_adak
3 Followers 25 Following
Ziwei Wang @ZiweiWang884623
16 Followers 118 Following
Markus Giesler @DrGiesler
6K Followers 1K Following Professor @SchulichSchool @yorkuniversity. Editor @JCRNews. Speaker @TheLavinAgency. He/him.
AMA Journals @ama_journals
4K Followers 375 Following Marketing insights from the American Marketing Association's five discipline-leading academic journals. News/announcements related to AMA's academic events.
Kristin Diehl @real_k_diehl
2K Followers 462 Following Studying people and life. Marketing Professor @USCMarshall. Sharing interesting examples that affect consumers and consumer behavior with #CBMinute
Avi Goldfarb @avicgoldfarb
9K Followers 2K Following Professor at Rotman, University of Toronto. Chief Data Scientist, Creative Destruction Lab. Author, Prediction Machines, Power and Prediction.
CBSIG @AMA_CBSIG
2K Followers 2K Following The Consumer Behavior Special Interest Group of the American Marketing Association
Robert V. Kozinets @Kozinets
5K Followers 623 Following Netnography, social media research, fandom / entertainment / influencer / creator marketing, platforms, digital methods
Dr. Marian Makkar @DrMarianMakkar
2K Followers 3K Following Marketing academic @RMIT l ex-marketing manager l mum of two l #consumerculture l Citizen of the world 🌏
koen pauwels @profpauwels
2K Followers 772 Following #marketing #metrics problem solver with better #analytics, #data #dashboards, gives his best stuff away for free at https://t.co/1nSKb4187s & wants you to do 2
Anirban Mukhopadhyay @nomologic
1K Followers 329 Following A cad, emic. Now @BayesBSchool . Formerly Associate Provost (Teaching & Learning) #HKUST & Editor-in-Chief, Journal of Consumer Psychology.
Elea McDonnell Feit @eleafeit
2K Followers 1K Following Associate Professor of Marketing @DrexelUniv. Bayesian. Philadelphian. Opinions mine.
Jay Van Bavel, PhD @jayvanbavel
55K Followers 2K Following Psychology Prof @NYUPsych | author of @PowerOfUsBook & newsletter (https://t.co/bG3QVlNURs) | Director of @vanbavellab | On sabbatical
Dilip Soman 🇨🇦 @dilipsoman
13K Followers 726 Following Educator. Researcher. Multi-tasker. Beh-Science. BE101x. BI-Org. Experimentalist Empiricist. Intertemporal & Intercontextual stability of views not guaranteed!
Michelle Weinberger @consumerlife
2K Followers 1K Following Associate professor teaching & researching consumer culture. @NorthwesternU @MedillSchool, Integrated Marketing. @consumerlife.bsky.social
Andrew Edelblum @AndrewEdelblum
387 Followers 550 Following Assistant professor of marketing @univofdayton. Interested in branding, identity, media, and pop/political culture. Tweets for @JCRNEWS.
Anindya Ghose @aghose
18K Followers 3K Following @NYUStern Prof|Author @ "TAP", https://t.co/ml6TuvT7t5| Investor @BrandFoundryVC; @Scale_Asia | Consulting @compasslexecon |Director @NYUSternMSBA|
Peter Fader @faderp
20K Followers 629 Following Professor of #Marketing @Wharton, co-founder of @ThetaCLV, and co-founder of Peerful. Co-author of "The Customer-Base Audit" https://t.co/YYWyTpFZS3
Prof. Fleura Bardhi @FleuraB
2K Followers 2K Following Professor of #consumerculture @BayesBSchool #London @CityUniLondon, Studies #sharingeconomy, #consumption #marketing, Opinions my own
Jennifer Veenstra @Jen_Veenstra
169 Followers 65 Following starting conversations, listening to varying viewpoints, and building exceptional experiences
Kelly Hewett @KelHewett
226 Followers 251 Following Marketing academic | lover of fast cars and loud music | travel and outdoors enthusiast
Josh Beck @Jtbeck
188 Followers 195 Following Marketing professor @UObusiness researching marketing strategy, brand activism, and a bunch of other stuff. 🏳️🌈
Minkyung Kim @MinkyungKim330
761 Followers 562 Following Assistant Prof of Marketing @CarnegieMellon @teppercmu. Studied @YaleSOM and @SeoulNatlUni. Research #incentivedesign #quantmktg retweet = my reading list
Julia van de Sandt @JuliavandeSandt
87 Followers 192 Following Marketing Ph.D. student @UofSC Sustainability, Product Materials, and Consumer Well-Being 23-24 AMA DocSIG Chair-Elect
Jon Beck @JonathanMBeck
104 Followers 137 Following Marketing professor @KUbschool. I research services and digital experiences. For better or worse, I mostly tweet about my dog, movies, and games. (he/him)
Sage Journals @SageJournals
13K Followers 2K Following News and research from Sage Journals at Sage.
Dom Nicastro @DomNicastro
7K Followers 5K Following Managing editor @CMSWire and Big Homie, according to @FINALLEVEL. Profile pic = AI, obvy. Write for us: #cmswirecontributors https://t.co/IUaVsFtk81
CIM @cim_marketing
49K Followers 2K Following The latest ideas, thinking and insights created and curated by The Chartered Institute of Marketing. Please contact @CIMinfo for customer enquiries.
page moreau @MoreauPage
8 Followers 270 Following
Forbes CMO Network @ForbesCMO
39K Followers 833 Following Marketing news and insights from the @Forbes global news team, for the community of CMOs and marketers. #ForbesCMO tweets by @SethMatlins.
neerupaharia @neerupaharia
167 Followers 36 Following Associate professor at the McDonough School of Business at Georgetown University.
Charles Noble @ProfNoble
213 Followers 144 Following Editor-in-Chief: Journal of the Academy of Marketing Science Henry Distinguished Professor of Business Haslam College of Business
Scott Brinker @chiefmartec
44K Followers 10K Following VP Platform Ecosystem @HubSpot; Editor https://t.co/YgyPI5UqdY; Advisor @Dobility, @OfferFit, @Workato; Author of Hacking Marketing; "Godfather of #MarTech" - @AdAge
Ann Handley @MarketingProfs
452K Followers 116K Following Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out now!🥳
Beth Fossen @beth_fossen
1K Followers 612 Following PhD. Assistant Professor of Marketing at @KelleySchool at @IUBloomington. I spend my days exploring advertising, social media, and political marketing.
Bruce D. Weinberg @bostongarden
4K Followers 2K Following Inc Magazine's Netty Professor & Chair of Marketing Dept @IsenbergUMass who loves exploring nooks & crannies of the Internet & racing bicycles! Views are my own
Dr. Jagdish N. Sheth @JagSheth
2K Followers 135 Following Thought Leader | Author | Commentator | Philanthropist | Professor of Marketing at Emory Goizueta Business School
Dr. Americus Reed II @amreed2
4K Followers 273 Following I study, research & tweet about #Identity Father ~ Theorist ~ Professor ~ Fitness Geek ~ Musician ~ UF & GSU Alum ~ Atlanta Native ~ Every Day is a Parade
Geeta Menon @geeta_menon
3K Followers 786 Following Marketing professor @NYUStern, consumer psychologist, dean emeritus, interested in society and culture, a fan of humor, opinions my own.
Philip Kotler @kotl
17K Followers 185 Following https://t.co/fjLg2bAbgs https://t.co/ihIb9t8UWH https://t.co/20JzdGX2Qg https://t.co/lciBwgZjfY https://t.co/qFI6GYeK4N https://t.co/ze210Xuh7R
Utpal Dholakia @ud
9K Followers 6K Following George R. Brown Professor of Marketing at @RiceUniversity. I tweet mainly about marketing, pricing, & consumer welfare. (No, these topics are not incompatible)
T. Bettina Cornwell @BettinaCornwell
7K Followers 5K Following Philip H. Knight Chair | Sponsorship in Marketing | consumer behavior strategy/policy food/health/sport | Goal: positive for brands, environment & society
jonah berger @j1berger
33K Followers 51 Following Author MAGIC WORDS https://t.co/j8MU88Pp5H THE CATALYST, CONTAGIOUS, INVISIBLE INFLUENCE, Wharton Professor. Speaker. Consultant. Always be Curious.
Dan Ariely @danariely
197K Followers 8 Following Professor, Scientist, Bestselling Author, Experimentalist at heart.
DrCoursaris @DrCoursaris
5K Followers 2K Following HEC Montréal Associate Professor of Information Technologies | Tech3Lab Principal Researcher | NSERC-PIR Chair in UX | Strategy, Marketing & Tech Consultant
Jessyca Lewis @JessycaLewis
10K Followers 11K Following International Business • Social Media Marketing Speaker • Consultant • Coach-Founder: #Timetowine Broadcast
Elizabeth Neff @eneffbuzz
4K Followers 3K Following Public Relations & Social Media Strategist. Owner @BuzzEntPR. Music Business Marketing Educator @FullSail (#fsbmt).
rob petersen @robpetersen
4K Followers 4K Following President, BarnRaisers, brand builder, digital and social media marketer, MBA faculty at Rutgers Business School, runner. biker and rock wall builder
Mike Redwood @michaelredwood
5K Followers 5K Following lived a life in the leather industry. Cradle to Cradle enthusiast born at 310ppm. Leather Naturally supporter. Glovers @ytfc fan
Joaquin F. Presas @joaquinpresas
2K Followers 2K Following Diretor de Criação da Pontodesign, CMO da Cold Stone Brasil, prof universitário, Top Marketing Professor and also Top CMO on Twitter http://t.co/8URzA9mGdY
Patrick Strother @PatrickStrother
27K Followers 7K Following CEO, Strother Communications Group. We help companies grow. Masters swimmer & guitarist. Independent. Former: Political Consultant, UMN Professor (Visiting),
David Gerzof Richard @DavidGRichard
18K Followers 8K Following CEO @BIGfishPR | PR Professor @EmersonCollege | I can now be found on LinkedIn & I find my news on Artifact.
Lou Imbriano @LouImbriano
7K Followers 567 Following Dad/Family ~ Blue Collar Workers & Billionaires seek my Advice ~ Managing Partner Tentacle ~ Former Patriots’ CMO ~McGraw-Hill Author/Winning the Customer #GoDo
John Deighton @HBSmktg
6K Followers 45 Following Daily newsfeed on digital & data-driven marketing from HBS Prof. John Deighton. Tweets are not endorsements. Note: Feed pausing mid July 2023 amid the meltdown.
Dave Wieneke @UsefulArts
12K Followers 6K Following Healthcare Change Agent | Faculty at @RutgersBSchool | Author and Mixologist of Metaphors | opinions are my own | More at: http://UsefulArts
@benavent @Benavent
8K Followers 7K Following Professeur à @Paris_Dauphine #git https://t.co/PWc3y2RvTf
Russ Merz, Ph.D. @TokenPHD
7K Followers 4K Following Academic & Researcher Tweeting Quality Articles on #digitalmarketing #analytics #CX #Sustainability #socialjustice #GreenEnergy #CSR #CorporateReputation
Rachel Brockway @RachelBrockway
7K Followers 7K Following Mother | #PublicRelations | Social Media | @ASU M.B.A. | #Volunteer | #marketing | College Professor | #Tennis | @Starbucks Addict |
Professor Anthony Kal.. @SouthsideAdguy
7K Followers 5K Following Professor/Chief Enthusiasm Officer Creative Advertising Seneca College Toronto... proudest being a dad. #CancerWarrior VIEWS/OPINIONS ARE MY OWN RT≠Endorsement
Brandacity @brandacity
2K Followers 2K Following Christian, Randian, Constitutional Conservative, Marketing Researcher, Professor, Author, Speaker
Jim Joseph @JimJosephExp
8K Followers 4K Following Award winning blogger and author of "The Experience Effect," “Out and About Dad” and “The Conscious Marketer” (aka @OutAndAboutDad)
Mike Breazeale @mktgmike
11K Followers 12K Following (he/him) Branding specialist, iMotions-certified biometric researcher of retail atmospherics & consumer experiences; lover of movies; and all-around nice guy..
Mark Burgess @mnburgess
13K Followers 10K Following CMO & Business School Prof | 2x Author, TEDx Speaker | PwC & McCann Alum
Kit Yarrow @GenBuy
11K Followers 5K Following Consumer psychologist, professor, speaker, TIME contributor, golfer. Author of best-seller Decoding the New Consumer Mind and Gen BuY
Mike Johansson @mikejny
16K Followers 9K Following Mike Johansson, Director of Comms & Engagement in NZ/Aotearoa; trainer in social media, curiosity, creativity, reputation management. Observer of life .
@JofMarketing @lucascior @FVillarroelO @Matteo99500 Very interesting! Muy bueno, Francisco!
@JofMarketing @FVillarroelO @lucascior @Matteo99500 Congrats!
Great article in @JofMarketing challenging the status quo in statistical analysis proposing a shift away from traditional null hypothesis significance testing (NHST) to recommend a new approach. Co-authored by GBK Co-Founder @ebradlow, Vice Dean of Analytics @Wharton, Blakeley B.…
Is it time for marketers and researchers to abandon null hypothesis significance testing? A new Journal of Marketing article says yes. Here's why: bit.ly/47UDxLv By Blakeley McShane, @ebradlow, @jglynchjr, and Robert Meyer #marketingacad #statistics #pvalues #research
Nice appreciation from the marketing department @ErasmusESE 😍🏆 for this: journals.sagepub.com/doi/10.1177/00… @JofMarketing
@ama_journals @llpricearizona Congrats @llpricearizona !!
@ama_journals So humbled and honored by this award!! Thanks to everyone who made it happen--and that's a lot of people to thank!!
After an exciting journey, the paper has been officially published in the Journal of Marketing. We express our immense gratitude to co-editor Vanitha Swaminathan, associate editor Sha Yang, and the three anonymous reviewers for their valuable guidance, advice, and suggestions.1/n
"For you" versus "Following": How do ads perform differently in these channels? Check out this JM Buzz episode to find out 🎧🎧🎧 @bacydong @AustinZ19 #onlineads #advertising #socialmedia #digitalmarketing podcasters.spotify.com/pod/show/jm-bu…
Interesting editorial about an "anomaly first" approach to writing an article with shout-out to paper doing this by Brandes, Godes, and @USCMarshall @dmayzlin 2022 on reviewer selection
Marketplace #disruption can generate anomalies, or patterns that cannot be explained by past theory. In a new editorial, the Journal of Marketing editors propose taking an "anomaly-first" approach to marketing research. @VSwaminathan_ #marketingresearch doi.org/10.1177/002224…
@AMSReview editor, @SteveVargo, will attend the “meet the editors” session at the @AcadMktingSci Annual Conference on Wednesday, May 17. Come and join the session at 15:30 CST. See you there @BizHorizons, @the_ARF, @myscp, #JIntM, @JofMarketing& @PsychMarJournal! #AMS2023NOLA
#AMS2023 Psychology & Marketing will be at the Annual @AcadMktingSci Conference in #NewOrleans! Come and meet our editor @giampaoloviglia on the 17th of May. See you there @AMSReview, @BizHorizons, @the_ARF, @myscp, #JIntM & @JofMarketing! @WileyPsychology
👏 Go #TeamZicklin! @Baruch_Zicklin marketing prof. Mahima Hada was named a 2023 Outstanding Reviewer by the @JofMarketing! Read more: ama.org/journal-of-mar… #ZicklinPride #ZicklinBusiness #marketing #faculty #ZicklinFaculty #BaruchCollege
@JofMarketing This is an important initiative for the @JofMarketing and for the field of marketing. Developing a world of marketing scholars with a world of these generous developmental editors is a beautiful thing. Good work JM!
"Tech makes life easy, but some find meaning in manual tasks, blocking the adoption of autonomous products. Emphasizing time saved for meaningful activities can increase adoption and satisfy customers." as per latest @JofMarketing journals.sagepub.com/doi/abs/10.117…
fun talk at @JofMarketing for #Marketing Scholarship in an Age of #Disruption about informing, respecting and inspiring #customers #Innovation #breakthewall youtu.be/QSmXf4tyHUA @OrlyLobel @yakovbart @data_nu @Northeastern @downtownmatt @markritson
“For instance, results that derive from signaling theory maybe based on the assumption of information asymmetry. However, information asymmetry may no longer be an issue, as consumers now have access to vast amounts of information on the internet at relatively low search costs.”
Watch Rebecca Slotegraaf (@KelleyIndy) discuss the future of #marketing, with an eye on #sustainability, #GenZ, and more. Learn more about the JM Special Issue, "New Paradigms for a New World": bit.ly/3ZJ0RHH #callforpapers #marketingresearch bit.ly/42aOplS
I had a great time highlighting this important work and speaking with these amazing scholars, Chandra Srivastava, PhD and Linda Salisbury, PhD! Thank you @JofMarketing!
In this deep-dive JM Buzz episode, @ProfDNickerson interviews Chandra Srivastava and Linda Salisbury about the findings from their latest Journal of Marketing articles related to #marketingresearch and societal impact 🎧 @BCCarrollSchool @stedwardsu bit.ly/3l9m12S
Dear Winter @AMA_Marketing 2023 attendees, if you have questions about @JCRNEWS, please approach us (@JCotte @DrGiesler). There will also be a virtual meet the editors tday w @JCotte and in person on Sun w @DrGiesler. We look forward to chatting with you! ama.org/events/academi…
dogs vs cats in ads can change consumer behavior. -> dog actors inspire us to take more risks, buy stocks, spread germs. -> cat actors make us buy more insurance to save our house. ... so says a purr-fect study just published in the Journal of #Marketing a thread 1/n
Trends for United States
You might like
